PR & Comms journalist/podcaster. I study the world's best ideas and how in-house teams and independent agencies can use them in a daily newsletter & podcast
"We need to do SOME PR & marketing," they say. But without clear targeting, it's wasted effort. On #CommsQuestionTime, @Komall of @tuteconsult shared tips for a pet brand: focus on vets for authority & pet owners for healthy convos. Got a Q for the panel? DM me! #pr
Jake Paul vs Tyson: A masterclass in PR, getting C-suite execs to embrace PR, authenticity lessons from political rivals, & a PR conundrum. All in this week's #PR insights! ๐๏ธ ๐ https://t.co/OhFjmFRZrV #Marketing#comms
If your personal reputation is on the line, then @KathleenLucente from @redfancomm has some great advice.
A reporter is chasing a story based on claims from a disgruntled former employee at a firm where the listener worked. Should you respond? #pr#prtips#pragency#comms
We've seen how getting the public onside influences elections but what about business campaigns?
@JMacNYC of Counterpoint Strategies makes this happen for clients & shared this advice to a council trying to get public support - https://t.co/zMPbN4b5QN
#prtips#pragency
๐ฉบ PR Tip - Health advice is often boring & overplayed. But with the right angle, it doesnโt have to be! ๐ฐ Dig deeperโfind real stories & make it timely. Itโs not about recycling stories, itโs about finding the news hook that gets attention. #CommsQuestionTime#PR#comms
โCold calling, press releases, and media pitches arenโt enough anymore,โ says @SokhalSonali from Intelliquo. In a recent #CommsQuestionTime, she advised a health charity to engage Mum bloggers to motivate schools to take action. Have a question to?
#PRtips#PR#marketing
Got a comms challenge? DM your question! In Ep 3 of "Comms Question Time," experts tackle issues for a pet food startup & a legal tech firm. Featuring @Komall@HelenFBarnett & @jonwoodroof . Listen nowโanonymous Qs always! #PR#Comms#Marketing
How would you like some leading experts to solve your comms challenges? ๐ง Episode 1 of Comms Question Time is out!
The panel: Sonali Sokhal โ Celebrity & community engagement expert. Jim McCarthy (@JMacNYC) โ Crisis reputation management
#PR#Comms#Marketing#Branding
How would you handle a personal reputation crisis or launch chocolate into a new market? In Ep 2 of "Comms Question Time," experts @KathleenLucente & @JMacNYC share insights. All 3 pilot shows release on Thurs 31st! #PR#Comms#Marketing
Need comms advice? "Comms Question Time" is live! The 3 pilot episodes just dropped. Featuring experts @SokhalSonali & @JMacNYC experts in crisis management and celebrity-driven culture. Search "Comms Question Time" or check the links in bio! #PR#Comms#Marketing
If you want to sell authentically, you have to be authentic.
One of the big takeaways from Comms Question Time is how you warm to the panelists. Hearing experts thinking aloud rather than pitching their company is refreshing. Episodes coming soon! #PR#Comms#Authenticity
You know how hard it is to put together panels? I solved it for the new Comms Question Time podcast by writing my own online tool. No more endless emails. If the pilot shows go well, Iโll scale the tool up. Check out the video on how I did it! #PR#Comms#Tech
So many businesses ignore PR and comms?
On Comms Question Time, PR experts from around the world tackle real comms challenges to show what they could be acheiving. Itโs a masterclass in the future of marketing for "comms-curious" organisations. First episodes soon! #PR#Comms
Today's newsletter (also on the podcast!).
1๏ธโฃ Leather industryโs campaign packaging
2๏ธโฃ Are sentiment tools missing sarcasm
3๏ธโฃ How to get the public onside
PR techniques, ideas and things to try for your own projects. Free, twice a week. Link in profile.
#pr#comms#marketing
What's the hardest part of sales? Cold pitching probably. It's hard to even open the door let along get a meeting. But there is a way to open the door before you ever get there. Check out https://t.co/mvaLB4pbuw
#Sales#PR#Marketing#BizDev
Doing a startup? People hesitate to buy from a new firms because they worry you won't be there in 6 months. What if they believed you will be? It would make sales much easier. That is the power or PR. Learn more at https://t.co/OhFjmFSxht
#PublicRelations#PRStrategy#SalesTips
The spin off show from The Public Relations Podcast is proving to be really exciting as a panel of top comms pros tackle listener's scenarios. Thanks to @KathleenLucente and @JMacNYC for recording the 2nd pilot yesterday. More soon
#publicrelations#communications#Marketing