Tom Capper

Senior Search Scientist @Moz and @getstat. Distilled alum. Follow for digital marketing insights, unfollow British politics. Mainly on Bluesky.

[Tom Capper @THCapper]

Today!

[STAT Search Analytics @getSTAT]

TOMORROW: Join us at 2 pm ET for @sejournal's live webinar with @THCapper on AI-Organized SERPs & Overviews.

Save your spot: https://t.co/5Uigm6m0Rv 👈

[Tom Capper @THCapper]

@harpreetchatha_ No, I don't think so. SRA and HCU are almost the opposite - that's the problem with the tightrope Google is trying to walk here.

SRA is specifically punishing high BA sites that are playing cynically outside of their niche.

[chima mmeje🏳️‍🌈 @chimammeje]

Final webinar of the year with three of the best SEOs
@THCapper @amandanat and Dr. Pete Meyers

Commentary style, no holds, no-frills conversation

What's not to love?

https://t.co/hgG8Eq1aND

[Tom Capper @THCapper]

@fighto I dunno!

For me I'd say sports fans (95% football/soccer), out to cause trouble.

[Tom Capper @THCapper]

Including an analysis of the untypical DA profile of training sets created specifically for LLMs.

[Imad @Imad]

New data from @ziffdavis (owners of CNET, IGN, PCMag, Mashable and more) shows that AI companies are using more premium publisher data than they care to admit.

https://t.co/o2cuaeV5Ya by @sarafischer via @axios

[John Burn-Murdoch @jburnmurdoch]

We’re going to hear lots of stories about which people, policies and rhetoric are to blame for the Democrats’ defeat.

Some of those stories may even be true!

But an underrated factor is that 2024 was an absolutely horrendous year for incumbents around the world 👇

[Cyrus | SEO AI @CyrusShepard]

Oh, and @THCapper's excellent research on Brand Authority

Probably the most cited articles on the conference circuit ATM

https://t.co/BBsVJjbojX

[Tom Capper @THCapper]

@hellemans Agreed but also I'm not ready to count them out just yet

[Rachel Cunliffe @RMCunliffe]

This is what happens when you have an ageing population - with more people requiring more pensions and more healthcare paid for by fewer workers

[Morgan @CharlestonCraft]

Leaving SFO and the google summit on the redeye with very mixed emotions (a thread)

[Lily Ray 😏 @lilyraynyc]

Interesting that this Google article includes a link to the 100 countries they'll be expanding to.

But unless I am missing something, none of those 100 countries include countries in the EU or Middle East!

[Tom Capper @THCapper]

@SequinsNsearch I share behind email collection, try to make sure the slides/charts are distinctively branded.

Quoting out of context can definitely be a frustration though.

[Rachel Cunliffe @RMCunliffe]

Went to a gig last night, wanted to look up the supporting acts and ohhhhhh Google

[Tom Capper @THCapper]

@gofishchris I know a @getSTAT Archived SERP tab when I see one.

We've been discussing this exact issue - the current plan is to award ranks to the results with a preview, and not tiny citation links.

It's not set in stone yet - we'd love to get your input on what you'd like to see!

[Tom Capper @THCapper]

@jonoalderson All these & billing too in DistilledHub

[Tom Capper @THCapper]

@dergal Too busy hand-painting AI nonsense for the top of your health & medicine SERPs

[Screaming Frog @screamingfrog]

Google HCU: What Can You Do? — Whiteboard Friday - https://t.co/vskFWuKnQR from @THCapper

[Tom Capper @THCapper]

@lilyraynyc Doesn't even get the context

[Digitalzone @digitalzoned]

🎙 @THCapper, Senior Search Scientist at @Moz, will join us at #Digitalzone24 with his talk "Search Intent & The Marketing Funnel"! Learn how to strengthen your marketing funnel. Register for free 👉 https://t.co/01q6hicRiT

#digitalmarketing #SEO #searchintent #webinar