New Podcast Dropped w. @gaetano_nyc 🔥🔥🔥
AEO and GEO are changing search, but not the fundamentals...
The fundamentals remain the same:
1) Understand buying intent
2) Build pages that match it
3) Earn visibility where decisions get made
What has changed is the journey...
Buyers increasingly gather information off-site through AI assistants, review platforms, forums, and third-party comparisons before ever landing on a brand’s website.
APPLE:
https://t.co/vC8QmHKKgz
SPOTIFY:
https://t.co/JTiQrVDvs6
New Podcast Dropped w. @gaetano_nyc 🔥🔥🔥
AEO and GEO are changing search, but not the fundamentals...
The fundamentals remain the same:
1) Understand buying intent
2) Build pages that match it
3) Earn visibility where decisions get made
What has changed is the journey...
Buyers increasingly gather information off-site through AI assistants, review platforms, forums, and third-party comparisons before ever landing on a brand’s website.
APPLE:
https://t.co/vC8QmHKKgz
SPOTIFY:
https://t.co/JTiQrVDvs6
Most content is dead within two days of going live. What keeps it alive is a distribution engine.
Ross Simmonds walks through how to build one inside your team:
→ Putting one name on distribution
→ Flipping the calendar from 90/10 to 50/50
Read on: https://t.co/Xw8JLvwZxl
Canada needs a world class marketing event.
One that will help marketers & teams be set up to win in an era where AI is shaping how we work & people buy.
So. We're launching Citation Conference:
https://t.co/otEDX0JZTN [🇨🇦]
I'm hoping to see some of you there.
Canada needs a world class marketing event.
One that will help marketers & teams be set up to win in an era where AI is shaping how we work & people buy.
So. We're launching Citation Conference:
https://t.co/otEDX0JZTN [🇨🇦]
I'm hoping to see some of you there.