Base HQ

We have spent the last decade transforming the art of EA placement into a science. Match with your perfect EA within 3 days and immediately amplify you impact.

[Base HQ @thebaseapp]

📊 Executive Email Management: Hidden Costs Revealed 📊

$200K/year execs spend $75K on emails 🤯

- 37.5% of salary
- 15 hrs/week
- 780 hrs/year

Insight: You're likely spending more to manage emails less effectively than a skilled EA would.

#Worksmarter

[Base HQ @thebaseapp]

Leadership isn’t about burnout.

"If we want better outcomes for our teams, our businesses, ourselves, it’s time to rethink leadership & reject the glorification of self-sacrifice." @paige_in_spain

Let’s talk about the side of leadership no one mentions. ⬇️

#Leadership

[Base HQ @thebaseapp]

✅ P.S. If you're inspired to give your EA a proper break, we can help. Base offers seasonal coverage to keep things running while they're away: https://t.co/C3okU8j99f

[Base HQ @thebaseapp]

Something "impossible" happened at Base over the winter holidays:

Our CEO and her EA both took two weeks off – at the same time! 🤯

Sound chaotic? It actually worked.

Watch Paige explain why giving EAs real time off matters ⬇️

[Base HQ @thebaseapp]

Over the next few weeks, Paige and Debbie are sharing their story through a series of honest conversations. They'll walk you through how they did it, what they learned, and how you might try it too.

[Base HQ @thebaseapp]

✋ 85% of CEOs feel out of control of their day.

📱 Trying "just one more" productivity app won't fix that.

🌍 This isn’t just you—it’s a widespread issue.

🚀 It's time to shift from quick fixes that trivialize the problem to solutions that create sustainable success.

[Base HQ @thebaseapp]

https://t.co/HF94R6NZpp

[Base HQ @thebaseapp]

85% of CEOS feel out of control of their time.

[Base HQ @thebaseapp]

🤔 Why do leaders so rarely have support systems?

#EmpoweredLeadership #StrongerWithSupport

[Base HQ @thebaseapp]

👊 Tag someone who needs to hear this today

[Base HQ @thebaseapp]

Re-share this reminder. Someone in your network needs it today.

[Base HQ @thebaseapp]

We strongly support Jennifer Moss’ HBR article on toxic productivity: https://t.co/lsKJero5eQ

Asking for help isn’t weakness—it’s essential.
✨ Delegate tasks
✨ Streamline your schedule
✨ Focus on what matters

Strength is knowing when to delegate. Let’s normalize support.

[Base HQ @thebaseapp]

Learn more about the new service: https://t.co/VGD2seyoMu

[Base HQ @thebaseapp]

Is your cloud storage a digital junk drawer?

✨ Introducing Cloud Reset ✨ We’ll turn chaos into a system so clean, even Marie Kondo would 👏. Step 1: Stop hoarding “Untitled 47.” Step 2: Let us sort your life.

What’s your biggest storage fail? Share 👇 (No judgment…maybe)

[Base HQ @thebaseapp]

Is your week just a chaotic blur of emails, meetings, and vibes?

Try Daily Themes:

Monday = Team stuff
Tuesday = Big brain strategy
Friday = No calls, just peace ✌️

Fix your week with our free template: https://t.co/sb6oRyBQln

Your calendar will thank you.

[Base HQ @thebaseapp]

For gmail: https://t.co/I5m8ia2WDs

For outlook:
https://t.co/wgdKhDgwar

[Base HQ @thebaseapp]

Are you losing 33% of your week to email chaos? 😱

Stop wasting time!

Our FREE email search guide can help you:

🔍 Find old invoices in seconds
📎 Track down that important attachment
📊 Retrieve last year's marketing deck fast

Don’t let your inbox control you! 👉

[Base HQ @thebaseapp]

📢 Read the full manifesto here: https://t.co/kOpIwFbB58

[Base HQ @thebaseapp]

A condensed version of the Base manifesto on the future of EAs in the age of AI (as originally shared by our CEO @paige_in_spain )

[Base HQ @thebaseapp]

Tomorrow's great EAs will use technology to amplify their impact. Less routine work means more space for intuition, creativity, and strategic support. The EA-executive partnership remains vital. 💡 (7/7)