Bill Morrison

Author | Speaker | Consultant. The newest book called “Lions in the Grass, A Marketing Insider’s Guide to Mass Persuasion” (and why you want the sh!t you want)

[Bill Morrison @thebillmorrison]

We have evolved to connect with stories and storytellers. If your marketing doesn't tell your story it won't attract your audience's attention or motivate their action.

📚 How are you telling your story?
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#lionsinthegrass #theselfpublishingagency #amazonbestseller

[Bill Morrison @thebillmorrison]

The better we are at relating to the emotions of others and generating the appropriate reaction, the more likely we are to create stronger personal connections. In evolutionary terms, emotional intelligence was directly related to survival of the species.
#marketing #business

[Bill Morrison @thebillmorrison]

Presenting your product's details and distinctive features, superior or not, has little motivational impact on your audience. Whereas emotional imagery and language communicates to our subconscious which triggers an instinctive need to relate and connect on a much deeper level.

[Bill Morrison @thebillmorrison]

I write about these master manipulators in my latest book, "Lions in the Grass, a Marketing Insider's Guide to Mass Persuasion". If you want to identify and avoid their manipulative tactics, it is important to know the basics of emotional persuasion.
#manipulation #marketing

[Bill Morrison @thebillmorrison]

You're being manipulated. What you purchase, where you shop, how you vote, your decisions, preferences, behavior… all of it… manipulated by professional persuaders.

#manipulation #persuasion

https://t.co/t4p6wZQgqY

[Bill Morrison @thebillmorrison]

Published in 1841 Mackay gives valuable insight into the human decision process that applies in marketing today.
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#theselfpublishingagency #thecanadianbookclubawards #selfhelpbook #lionsinthegrass #debutauthor #bookrelease #newbook #amazonbestseller #amazonbestsellingbook

[Bill Morrison @thebillmorrison]

While expensive repetition can keep messages top of mind, they don't influence our behaviour. Campaigns that leverage emotion engages our interest and motivate us to act.

More about the book:
LIONS IN THE GRASS https://t.co/E371uP2U66

[Bill Morrison @thebillmorrison]

"...but to recommend a book…that means going beyond the emotional appeal.

For this, I would say that I generate a great deal of knowledge and understanding from older books related to marketing and the psychology behind why we like what we like and act like we act."

[Bill Morrison @thebillmorrison]

How to Avoid Mass Persuasion And Stop Emotional Manipulation https://t.co/8rSvAmec7B

[Bill Morrison @thebillmorrison]

How to Avoid Mass Persuasion And Stop Emotional Manipulation https://t.co/8rSvAmec7B

[Bill Morrison @thebillmorrison]

"To survive, you must tell stories" - Umberto Eco. A fitting first tweet and a quote from the book "Lions in the Grass" -- Page 42