alexa

we live in mass indie times • brand strategist

[alexa @thebsideedit]

there's "cute", and there's "cute for microsoft". I guess this is both?!

[Charles Patterson @CharlesPattson]

New brand work up on stage yesterday looking so clean and delicious — absolutely cracked bunch of designers — I love this team.

[alexa @thebsideedit]

@tregoudeau @TempletonThomas @CashApp or on the contrary, not enough women do

[alexa @thebsideedit]

okay someone did it. congrats to the girlies at cash app <3

[Thomas Templeton @TempletonThomas]

the cash app card took one of the most boring objects in your pocket and made it something people actually wanted to show off.

materials, colors, personalization, the whole thing turned a payment card into a fashionable object. visible, social, personal, and weirdly lovable. but even the best card has a problem: it still lives in your wallet. tucked away, hidden, withering away. so we freed it.

today we’re introducing Cash App Tags, nfc-enabled physical payment accessories that live outside your wallet, out in the world.

the first tag is a wand, because tapping to pay should feel a little more like magic. not to worry, more forms coming throughout the summer.

[Michael Jeter @_MichaelJeter]

An interesting shift is occurring for in-house brand design teams:

Our job is becoming less about making every brand expression ourselves, and more about building the tools that let the company express the brand beautifully at scale.

The future brand designer is part designer, part product maker. It’s going to be fun to see what skills this unlocks, and the second-order effects it will have on the aesthetics of brands in an agentic era.

My team is already blowing my mind with the problems they’re solving alongside their best friend, Claude.

[alexa @thebsideedit]

every party in sf needs this

[alexa @thebsideedit]

@hopes_revenge is this for the hamster in your profile pic

[alexa @thebsideedit]

they’re even taking away my dog’s job. enough is enough

[🦅 @ilovewikipedia]

please don’t speak to me like that freaky ass yogurt

[alexa @thebsideedit]

@paularambles answer: no. also: chicken and rice bowl from RT rotisserie

[alexa @thebsideedit]

the spare human always buys a croissant on the morning walk (and ofc shares it), so now I’m forced to do that too

[𝒢𝒾𝓁𝒷ℯ𝓇𝓉 @AbakpaJob]

Every pet owner has accidentally created a daily ritual and now lives under a tiny furry dictator.

[Alex @alexxmalloy]

everything about dua lipa’s life is like she rubbed a genie lamp and got all 3 wishes. she’s naturally gorgeous, always on some type of dream vacation, and met her husband bc they were reading the same book. for my mental health, i have to block her

[“paula” @paularambles]

whenever you see a thirty-person line outside a spot that you used to be able to just walk into that's because it's been hiddengemified

[maja 🔭🍒 @majamediaco]

i wish more people were obsessed with creating beautiful public goods

still think there should be more matchmaking between rich people with underdeveloped whimsy and creative people with overdeveloped worlds

seems patronage perhaps used to understand this better

[alexa @thebsideedit]

porchfest is one of my fav events in sf

[alexa @thebsideedit]

can’t find that tweet from the guy who was shocked to learn there are companies whose entire job is naming other companies. but this is exactly why they exist. so that, if you ever get big enough, you don’t end up buying bus stop ads to clarify that “granola” is not, in fact, breakfast

[Zach Moskow @zachmoskow]

Spotted on the bus stops of New York City

[Ava @noampomsky]

the only time i beg is to differ

[alexa @thebsideedit]

branded swag had its tote bag era, and now we all have 15 tote bags stuffed inside another tote bag. we’re currently in the hat era, slowly building a hat shelf. personally, I’m pushing hard for bag charm era

[alexa @thebsideedit]

this is kinda just copying the app dua *actually* uses for travel recs (but needs to be gatekept, so all good)

[sam 🌊 @tkowdeluxe]

dua x google maps is CRAZY😭😭 kinda iconic tho

[db @whokilleddb]

This has to be my fav sticker from #SecurityFest

[Charlie Ledger @CharlieLedgerX]

“There’s an AI tool for that”

Ok? Well there’s probably an Ed Sheeran song for it too who gives a fuck