the cash app card took one of the most boring objects in your pocket and made it something people actually wanted to show off.
materials, colors, personalization, the whole thing turned a payment card into a fashionable object. visible, social, personal, and weirdly lovable. but even the best card has a problem: it still lives in your wallet. tucked away, hidden, withering away. so we freed it.
today we’re introducing Cash App Tags, nfc-enabled physical payment accessories that live outside your wallet, out in the world.
the first tag is a wand, because tapping to pay should feel a little more like magic. not to worry, more forms coming throughout the summer.
An interesting shift is occurring for in-house brand design teams:
Our job is becoming less about making every brand expression ourselves, and more about building the tools that let the company express the brand beautifully at scale.
The future brand designer is part designer, part product maker. It’s going to be fun to see what skills this unlocks, and the second-order effects it will have on the aesthetics of brands in an agentic era.
My team is already blowing my mind with the problems they’re solving alongside their best friend, Claude.
everything about dua lipa’s life is like she rubbed a genie lamp and got all 3 wishes. she’s naturally gorgeous, always on some type of dream vacation, and met her husband bc they were reading the same book. for my mental health, i have to block her
i wish more people were obsessed with creating beautiful public goods
still think there should be more matchmaking between rich people with underdeveloped whimsy and creative people with overdeveloped worlds
seems patronage perhaps used to understand this better
can’t find that tweet from the guy who was shocked to learn there are companies whose entire job is naming other companies. but this is exactly why they exist. so that, if you ever get big enough, you don’t end up buying bus stop ads to clarify that “granola” is not, in fact, breakfast
branded swag had its tote bag era, and now we all have 15 tote bags stuffed inside another tote bag. we’re currently in the hat era, slowly building a hat shelf. personally, I’m pushing hard for bag charm era