Marty Link

Sales & marketing nerd. Great faith, wife, & kids. Lifelong lover of the #Orioles. Thoughts are my own, but my tweets aren't.

[Mic King @VeryWellVersed]

Two and a half years ago, I wrote in Search Engine Land that RAG was the future of search. That part aged well.

What I didn't name back then is what's eating it now.

Every major AI search platform — AI Mode, ChatGPT Search, Perplexity, Claude, Gemini Deep Research, Copilot — has quietly moved on from "query → retriever → top-k → answer." The retrieve-once-then-generate pattern is dead for the major platforms.

What replaced it has (at least) five gatekeepers your content has to survive. Most teams can only see one of them. The other four are a black box behind a black box behind a black box.

I talk about agentic RAG in great detail in this new post and I also share some code to replicate the agentic RAG pipeline and show you where your content may be falling out of the process.

https://t.co/tL3qvCDhp6

[Baltimore Ravens @Ravens]

How time flies...

@Sam_Koch4 reacts to congratulatory messages from his teammates and coaches over the years. 😢😢

[Marty Link @thefourthlink]

@cdcbarbie Love the handle and photo!!! How's life?

[Marty Link @thefourthlink]

Seriously, @CCPSk12 should be embarrassed for closing schools today. But they won't be because you need some pride in order to be embarrassed.

[Carroll County PS @CCPSk12]

UPDATE: Carroll County Public Schools will be closed today, Thursday, September 23, due to significant road closures and hazardous road conditions.

[Marty Link @thefourthlink]

@barstoolsports Hell yeah @market_link

[Oli Gardner @oligardner]

🚀 This. Today. Is day zero of my new startup, Be the Keynote - everything you need to become an exceptional public speaker and virtual presenter.

https://t.co/GNQcF18B40

I would sincerely love a retweet to reach a wide audience on this proud and epic day. 🙏

Thread ⬇️

[Marty Link @thefourthlink]

@taraerobertson @USPS Hahaha it was a rough one! Thanks for checking in!

[Marty Link @thefourthlink]

Haven't tweeted in a while and don't care if anyone sees it. Just have to say that @USPS is the most incompetent service in any sector of business. A true embarrassment.

[Adam Whittles 🇪🇬 @AdamWhittles]

OK we'll see how well this goes, as I don't really have many active Twitter followers, so would appreciate any RTs from SEOs I do know 😉 I'm contributing to the 2nd edition of an in-house SEO book and would love to know what topics you'd find interesting? Please comment below.

[Marty Link @thefourthlink]

Checkout the new feature on the @BurnAlong app! You can measure your heart rate, oxygen levels, and respiratory rate with your phone's camera. Here's the feature announcement - https://t.co/IAsCtVsUkK

#hearthealth #wellness #wellbeing #fitness

[Ian Lurie 🇺🇦 [email protected] @IanLurie]

If you haven't Google'd "Thanos" yet today, do it, then click the gauntlet. h/t CNN and @CyrusShepard

[Marty Link @thefourthlink]

Why does Aquaman's first Trident have five tines or "dents"? It's a TRIdent - three dents, not five!

[Marty Link @thefourthlink]

@_PensAndWords_ And he stayed on message, didn't get defensive and got his response out relatively quickly. That's just good PR.

[Marty Link @thefourthlink]

@PeteJolicoeur He was definitely prepped. He didn't get defensive, apologized and took responsibility, stayed on message, and didn't get baited into any of the probing questions. He payed some PR firm a lot of money to get him to that point.

[Marty Link @thefourthlink]

@NATrually @espn Better than remaining quiet or being on the defensive, right? That's a win for the Hunt camp in my mind.

[Marty Link @thefourthlink]

Kareem Hunt's PR people prepped him really well for this @espn interview on #sundaynflcountdown. He's stayed on message and only talked about his own faults. #publicrelations

[Marty Link @thefourthlink]

Wait, @googlemaps, which road am I on? Oh yeah - 26!

[Marty Link @thefourthlink]

https://t.co/kpXRWD17s8

[Dr Rachel Clarke @doctor_oxford]

If anyone still believes the NHS can survive Brexit, these figs are devastating.

After the referendum, no. of EU nurses coming to UK divebombed - and hasn’t recovered.

We’re short of 40k NHS nurses. Beds are closed everywhere due to rota gaps. Brexit is devastating patients.