Future of Marketing

Blog, newsletter, and podcast for 30,000+ marketers – covering global marketing trends, consumer behavior, and UGC strategies. Presented by @TINT.

[Future of Marketing @thefutureofmktg]

Four types of UGC that brands can (and should) re-share across their channels:

1. Testimonials
2. Product reviews
3. Unboxing videos
4. Before and after visuals

[Ivonne Aldaz @ivonnealdazz]

@EspreeDevora @LemonpieFM @beehiiv @jtbarnett @ChrisWalker171 @refinelabs @thefutureofmktg https://t.co/ozlcf24ktP

[Daze & Orla @DazeandOrla]

when did these come out? they’re incredible! love love love an old school ad campaign with a big idea and great copy. 🍅🍅🍅

[Matthew Kobach @mkobach]

What’s a technology that no one is currently talking about that will have the biggest impact over the next 20 years?

[True Loyal @true_loyal_]

The more choices, the more to read. The more to read, the more the consumer has to think (and so on). Hick's Law has interesting implications. https://t.co/jYUSx42NHR by @thefutureofmktg #marketing #cognitivepsychology

[Brianne Fleming @brianne2k]

help I need examples of brand social media fails please

[True Loyal @true_loyal_]

Introduction to Sonic Branding https://t.co/0ZVIcXoopY

[True Loyal @true_loyal_]

"With the rumblings of a recession on the horizon, people are going to buy from brands that they have an affinity for."

New podcast ft. our very own, @sdmramirez and @ivonnealdazz, is now LIVE.

Check out the full episode on @thefutureofmktg here:
https://t.co/rt903rUzdY

[Future of Marketing @thefutureofmktg]

TikTok is making moves! 📺

via @adage

https://t.co/dPdSvKsUgV

[True Loyal @true_loyal_]

A common challenge marketers face: how do you scale and distribute content at a high frequency without sacrificing quality?

Check out our full episode on @thefutureofmktg, where we discuss this topic with @JasonRBradwell: https://t.co/Dt5clkpV9Y

[Guillaume Huin @HuinGuillaume]

The true beauty of social media lies in community management. What you post is important, but replying to your fans, one by one, is a shortcut to their hearts.

Spend at least as much time doing this than the time you spend crafting the perfect content. The fans deserve it.

[True Loyal @true_loyal_]

Drive Sales with eCommerce Authenticity https://t.co/HEDXTb0oox

[S. Dave Ramirez @sdmramirez]

They're a 9, but they don't use UTM parameters. #marketing #marketingtwitter

[chi @ChiThukral]

do you think there is a difference between influencers and content creators?

[Jason Bradwell 👋 @JasonRBradwell]

Q1: You know this, I know this… but not everyone understands that a content *strategy* is far more than a content *calendar*.

What should every content strategy presentation for executives include? #ContentClubUK

[Matt Navarra @MattNavarra]

Instagram is now making EVERY video a Reel

h/t @ChristinaSBG

[Future of Marketing @thefutureofmktg]

Do you hesitate to purchase an item when there aren’t reviews?

[Ivonne Aldaz @ivonnealdazz]

"When [people spend] their own money acquiring a product – that's when the best performance happens."

– @Vivien_Garnes, Co-CEO & Co-Founder @Upfluence

[Future of Marketing @thefutureofmktg]

Fun Fact: The marketing rule of 7's states that consumers must see your brand's messaging at least 7 times before they decide to take action.

[Jason Bradwell 👋 @JasonRBradwell]

backward-looking = researching competitors

forward-looking = researching customers

[Upfluence @Upfluence]

Upfluence CEO @Vivien_Garnes shares the value of activating your customers as influencers for your brand! Check out the full conversation on #UGC & #influencermarketing for @thefutureofmktg https://t.co/P4zFlF94Wq