Four types of UGC that brands can (and should) re-share across their channels:
1. Testimonials
2. Product reviews
3. Unboxing videos
4. Before and after visuals
The more choices, the more to read. The more to read, the more the consumer has to think (and so on). Hick's Law has interesting implications. https://t.co/jYUSx42NHR by @thefutureofmktg#marketing#cognitivepsychology
"With the rumblings of a recession on the horizon, people are going to buy from brands that they have an affinity for."
New podcast ft. our very own, @sdmramirez and @ivonnealdazz, is now LIVE.
Check out the full episode on @thefutureofmktg here:
https://t.co/rt903rUzdY
A common challenge marketers face: how do you scale and distribute content at a high frequency without sacrificing quality?
Check out our full episode on @thefutureofmktg, where we discuss this topic with @JasonRBradwell: https://t.co/Dt5clkpV9Y
The true beauty of social media lies in community management. What you post is important, but replying to your fans, one by one, is a shortcut to their hearts.
Spend at least as much time doing this than the time you spend crafting the perfect content. The fans deserve it.
Q1: You know this, I know this… but not everyone understands that a content *strategy* is far more than a content *calendar*.
What should every content strategy presentation for executives include? #ContentClubUK
"When [people spend] their own money acquiring a product – that's when the best performance happens."
– @Vivien_Garnes, Co-CEO & Co-Founder @Upfluence
Upfluence CEO @Vivien_Garnes shares the value of activating your customers as influencers for your brand! Check out the full conversation on #UGC & #influencermarketing for @thefutureofmktg https://t.co/P4zFlF94Wq