We created the Brand name ‘wakency’ as a portmanteau of ‘wake up and see’. It embodies the soul of the brand's purpose and its desire to inspire people to live life on their own terms. https://t.co/FVRdqF8HeZ
Part 3 ends our flag trilogy, a political potboiler of sorts that narrates the rise of leaders alongside their ideals and dreams of what India should be. https://t.co/NBflrQgyp9
Part 2 dives into the religious symbology and colours that affected the subsequent designs of our national flag from 1906 to 1921. https://t.co/Q8kw90BRsV
Drawing inspiration from the art, our colour palette allows flexibility to ensure that the Art was highlighted. Creating an atmosphere that transforms the visitor into a world of its own. Truthful, evocative and contemporary.
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https://t.co/kAml9pHDrE
Art is always evolving. In motion. To represent this evolution and contemporise the Thanjavur exhibition @csmvsmumbai, we conceptualised and crafted a number of motion creatives for use within the space and digitally. https://t.co/ALRDdlOXZg
Choosing multilingual fonts is a scientific and artistic exercise of trial and error. Akhand and Kohinoor by the @indiantypefoundry offered a beautiful cohesiveness for our exhibition design. Clear in expression.Varied in representation. https://t.co/s4FgyacDpV
Our dynamic logo captures the essence of the core concept of ‘layered dimensionality’, and lays the foundation for the visual storytelling and craft of every touchpoint to be deeply rooted in the core concept.
https://t.co/z0zyTo5L86
From installations to motion and super graphics we have transformed the space into a modern temple of Thanjavur, where every wall tells a story.
https://t.co/ROVpYBuHq3
Paying homage to Tamil culture and its birth of #Thanjavur art, we adapted the characteristics of our dynamic logotype into the Tamil script. It is a constant reminder across the exhibition @CSMVSmumbai of the form's rich South Indian heritage. #threedimensionsofdivinity
Our Devanagari logotype adaptations carry forward the characteristics conceptualised for the main logo in Latin allowing every visitor to appreciate the journey through the world of Thanjavur.
The most iconic aspect of Thanjavur paintings is how subjects are brought to life in three dimensions. We wanted to pay homage to the art form by translating this signature style into a holistic exhibition experience. https://t.co/x8id0Z09tU
Last year, we were commissioned by @csmvsmumbai to design their recently opened Thanjavur exhibition. Over the next few weeks we will be sharing our journey of creation. Stay tuned to discover new dimensions to our experience services. https://t.co/m1JwhnxDRN
When Europeans first landed in Africa, the indigenous people took pity on them because of their pale skin. They believed lack of nutrition made them look so white and sickly. 400 years later and we are still suffering from a colonial hangover of racism.
#2degreesofseparation
When did we start using someone's colour to discriminate? Has it always been a way for us to other? Or is it something we learned 400 years ago? Colonisation provided fertile ground for discrimination, but none were as insidious as racism.
#2degreesofseparation#twodesignmumbai
Words evolve with ideas over time but some have a sinister aspect, like words that discriminate. Every social group that is put down have their own words of hate. Do we not have a responsibility to take away their power to hurt? #2degreesofseparation#socialjustice#equality
Most migrants are chasing the same dream that we are, a better life for their families and themselves. Why then can we not grant them acceptance? If we cannot provide them with security and hope, the least we can give them is our understanding. #2degreesofseparation#equality
A cursory glance at history proves the theory that we are all migrants. Very few groups can claim to be truly indigenous to the land in which they reside. How can they then deny that same right to millions of others.
#2degreesofseparation#weareallmigrants#twodesignmumbai