Full circle moment:
-Read about SpaceX in college
-Reusable rockets sounded impossible
-Years later, watched rockets land back
-This week, placed an order for 1 SpaceX share
Went through Oxford’s new report on best 1000 cities in the world &as you can see interms of movement up the rank, Indian cities dominate - clear proof that u shouldn’t leave India (if opportunity is what ur after) - 🇮🇳looks like the “green flag” for the world to come & invest
If your social media post needs 5 approvals, legal checks, and a lunar alignment to go live, then forget about going viral.
Speed is the real strategy in social media.
Not boasting but AQI at our hometown (Kottayam) where @BlusteakMedia is headquartered is just 27
Bengaluru - 114
Delhi - 163
Chennai - 122
Hyderabad - 126
Mumbai - 115
(Like smoking 4-10 cigarettes per day)
Why should we sacrifice our health to run to a tier 1 city?
Hiring an agency vs. building an in-house team—one key advantage: team management.
An internal team can lose momentum over time, and managing hiring, replacements, and turnover becomes your headache.
I’ve never understood social media agencies whose main Instagram strategy is to create ‘good-looking grids.’ Content should always come first.
Now, with Instagram’s grid style changes, those overly curated grids look awkward and outdated.
Whenever I Travel outside india, I realise how much competitive the Indian market is. You cannot just bullshit your way here
If you can sell in the Indian market, you can almost sell anywhere else. You just need to invest in optics a bit more.
Was at McDonald’s recently and overheard a kid asking another, “Do you want KFC or a burger?”
It struck me—when he said KFC, he didn’t mean the brand, he meant fried chicken.
That’s when you realize: KFC isn’t just a brand anymore, it’s become the category. Especially for kids.
The average Indian consumes 400 ml of ice cream per year.
In China, it’s 2 liters, and in the US, it’s 20 liters.
This highlights the untapped growth potential of the Indian market.
30 years ago when Excel came out everyone had to adopt and it changed the way offices and marketers work. It didn’t reduce the workload by a lot, rather it made organisations more productive.
Same could be the case with AI. You can’t move backwards with technology.