Jeff Schultz 🤖

Digital Campaign Manager & SEO Lead for @OpenText - All Tweets are my own

[OpenText @OpenText]

Merci, Paris!

A huge thank you to our speakers, customers, and partners at #OpenTextSummitParis for sharing insights, asking great questions, and making the experience so impactful.

Here's a look at a few highlights from yesterday's event:

#ElevateTogether

[OpenText @OpenText]

A new era of responsible intelligence is here. Are you prepared?

In "Enterprise Artificial Intelligence: Building Trusted AI in the Sovereign Cloud," OpenText leaders offer a blueprint for leaders to balance innovation with responsibility.

Learn more: https://t.co/dz6JfLGpIc

[OpenText @OpenText]

At #OpenTextWorld 2025, our Chief Product Officer and Chief Technology Officer, @berrysav, sat down with @TheSixFiveMedia's own @PatrickMoorhead and @danielnewmanUV to discuss the future of AI in the enterprise.

📽️Watch the full interview now: https://t.co/7WILqInPee

[Jeff Schultz 🤖 @thejeffschultz]

OpenText is delivering on secure information management for AI. Loved hearing from OpenText CMO Sandy Ono at #OpenTextWorld 2025.

[OpenText @OpenText]

📅 Planning your #OpenTextWorld schedule?
Check out the can’t-miss sessions across AI, security, DevOps & more.

Get the highlights 👉 https://t.co/4DQGvbkh5o

#OpenTextWorld #ElevateTogether

[OpenText @OpenText]

Welcome to OpenText World! 🌎

We’re excited to be at the Music City Center in Nashville, Tennessee. It will be a week full of AI innovation, customer insights, and expert instruction to inspire you.

Join virtually👉 https://t.co/ZAd428URuD

#ElevateTogether

[OpenText Observability and Service Management @OpenText_ITOPs]

Is sticking to a single discovery or CMDB tool really the smarter choice? A new CIO report challenges conventional wisdom—with insights that may change your IT strategy.

Check it out: https://t.co/hrbBvdeiB5

#ITDiscovery #ITOperations

[OpenText @OpenText]

Protect your enterprise from security threats—even the ones you haven’t heard of yet—with comprehensive protection from OpenText™ Cybersecurity.

Get started now: https://t.co/L3fHnwHxkI

#GOATatWork

[OpenText @OpenText]

OpenText is #ProudlyCanadian. 💙

As one of Canada’s largest software companies, OpenText plays a critical role in fueling the country’s technology sector.

Discover how Canadian-born innovation can propel your business toward its strategic goals: https://t.co/6F0KHPxL52

[OpenText @OpenText]

Legal departments are spending too much time performing manual document reviews, leading to higher costs, increased risks, & case delays. Join us tomorrow as we look at LegalTech Aviator and the ways it uses AI to help legal teams, including a live demo: https://t.co/dwET22UASs

[OpenText @OpenText]

Find hidden threats. Cut down false alarms. And take the strain off your SOC teams—all with the new OpenText™ Core Threat Detection and Response!

Discover our new AI-powered solution for insider threat detection by @OpenTextSec: https://t.co/3FzDMlZNB3

[Jeff Schultz 🤖 @thejeffschultz]

@daAlexHernandez Supposed to be an excellent breakfast spot

[OpenText @OpenText]

Venus Williams, one of the GOATs of tennis and a highly successful businessperson, activist, and author, will share her champion insights and unique perspectives during a conversation with OpenText CEO & CTO @markbarrenechea at #OpenTextWorld. Learn more: https://t.co/XyXFlUP4CC

[Jeff Schultz 🤖 @thejeffschultz]

@daAlexHernandez @DuckDuckGo @brave @bing @startpage As an SEO i kinda really on it

[Jeff Schultz 🤖 @thejeffschultz]

@daAlexHernandez What do you use?

[Jeff Schultz 🤖 @thejeffschultz]

@daAlexHernandez https://t.co/BZoZQQzEUU

[Lily Ray 😏 @lilyraynyc]

So it’s become very popular lately for everyone to blame SEO for all the problems on the internet.

The main problem I have with this is that I think many of these people don’t even know what SEO is or what we do… and so many people are conflating SEO with spam.

They don’t realize there is an entire industry of professionals whose job it is to actually improve the overall experience on the internet.

The things Google & Bing advise site owners to do to for their businesses to be discoverable are not just things that happen automatically. They require a lot of hard work.

Here are some things SEOs work on daily:

➕ we help make websites faster and easier to use

➕ we deal with the fact that 60% of the pages Google crawls are technically duplicates (2022 statistic) and try to consolidate accordingly

➕we are constantly cleaning up and removing low quality, spammy, outdated, useless content from search results

➕ we connect consumers with the actual products and services they’re looking for (believe me, this wouldn’t just miraculously happen on its own. You should hear the things some companies want to name their products 😂)

➕ when a company changes domain names, we make that transition as seamless as possible so searchers can easily find that company’s content

➕ we make images, videos, products, and jobs actually discoverable in search results

➕ we maintain businesses in Maps results, like ensuring hours of operation, phone numbers, addresses etc. are up to date

➕ we help prevent companies from accidentally removing stuff from search results (happens literally all the time)

➕we help companies put their best foot forward, digitally

This stuff doesn’t just happen on its own.

SEO and spam are two different things.

And yeah, SEO is most certainly not dead. Companies need to keep appearing in search results. The internet would fall apart without SEO.

[Jeff Schultz 🤖 @thejeffschultz]

https://t.co/InVspCLZGr

[Jeff Schultz 🤖 @thejeffschultz]

And get a password manager while you are at it!
https://t.co/VitJJfJYip

[Jeff Schultz 🤖 @thejeffschultz]

Data Breach of BILLIONS of sites including
***Twitter - 281 million***
***LinkedIn - 251 million***
***Adobe - 153 million***
***Canva - 143 million***
and more
https://t.co/TPWuPP2o6S

[Jeff Schultz 🤖 @thejeffschultz]

Also, if your company is storing customer data (it is!), encrypt it! We have a solution
https://t.co/8QHLTG3rH0