John Murdock

Paid Social & Creative Strategy Leader | Director of Performance Marketing @avenuez_network

[John Murdock @TheJohnSocial]

The landing page had zero Meta pixel installed. ~$16K spent over 45 days with no conversion tracking firing.

He fixed it, rebuilt the audiences off clean lists, set up a head to head test. 13 hrs later: ~$22 CPL, best in the account.

Not a chatbot. A teammate that ships. #ad

[John Murdock @TheJohnSocial]

Our agency's leads quietly dried up and nobody could say why.

So I put @get_viktor_com in our Slack, connected Meta Ads + HubSpot, and told him to dig in.

In minutes he found the thing nobody caught 👇

[Dara Denney @DenneyDara]

I've run over 1000 creative strategy meetings in my career.

This is my go-to agenda framework to actually get sh*t done:

[John Murdock @TheJohnSocial]

I’m enrolled in Motion's Creative Strategy Summit 🌱 by @motionapp_

Wanna join? Register for free here: https://t.co/Xa8VIGMLKy

[John Murdock @TheJohnSocial]

As per always @DenneyDara with the GOLD!! The past 4 months CS has become more essential than EVER! This workflow is a lifesaver!

[Dara Denney @DenneyDara]

I’m convinced that the reason why I’m a great creative strategist is because I genuinely love to research the shit out of a brand.

I spent 5+ hours actually doing this research for Grüns.

They’re not a client. Not gonna be a client. But it was fun 💚

[John Murdock @TheJohnSocial]

Could not agree more!!! Please uncheck that box!!

[Ben Radack 🏝️ @benradack]

One of the most common mistakes I see is running "audience tests" that aren't actually audience tests.
Here's what I mean.

Someone sets up a retargeting campaign. They build their audience like normal...

But they leave audience suggestions on 🆘

That's not a retargeting campaign anymore.

Audience suggestions tells Meta "start here but go wherever you want." Meta takes your audience as a loose suggestion and goes broad.

You can confirm this yourself right now:

→ Go to any campaign where you set a specific audience with audience suggestions on
→ Check your audience segment breakdowns
→ You'll see that even if you told Meta to target existing customers, most of the spend went to new customers

You're not testing audiences. You're running broad with extra steps.

If you actually want to target a specific audience:

→ Turn off audience suggestions
→ Now Meta has to stay within the audience you set

Check your breakdowns. You might be surprised where your spend is actually going.

[Ben Radack 🏝️ @benradack]

One of the most common mistakes I see is running "audience tests" that aren't actually audience tests.
Here's what I mean.

Someone sets up a retargeting campaign. They build their audience like normal...

But they leave audience suggestions on 🆘

That's not a retargeting campaign anymore.

Audience suggestions tells Meta "start here but go wherever you want." Meta takes your audience as a loose suggestion and goes broad.

You can confirm this yourself right now:

→ Go to any campaign where you set a specific audience with audience suggestions on
→ Check your audience segment breakdowns
→ You'll see that even if you told Meta to target existing customers, most of the spend went to new customers

You're not testing audiences. You're running broad with extra steps.

If you actually want to target a specific audience:

→ Turn off audience suggestions
→ Now Meta has to stay within the audience you set

Check your breakdowns. You might be surprised where your spend is actually going.

[Nick Shackelford @iamshackelford]

Ecom guys sit on 3-4x more rev from their existing products and they don’t even know it because they haven’t structured the offers correctly to scale:

1. Start with subscription, offer one-time upsells. Or flip it and start with one-time, stack subscription on top. Either direction, just don't leave one on the table.

2. Build the offer on the hook. Not the other way around. The marketing angle comes first and then you build the offer that delivers on it.

3. Run multiple offers simultaneously instead of betting everything on one hero.

4. Once an offer is winning, reformat it for avatar-specific scaling. Same offer, different angles, different audiences.

5. Multiple offers with different AOV front ends instead of one fixed AOV across the board.

6. First-purchase bundles instead of single SKU. Give people a reason to spend more on day one.

7. Think multi-month. Structure offers around 60-90 day commitments instead of hoping they come back on their own.

[John Murdock @TheJohnSocial]

Literally! So insane!

[Dara Denney @DenneyDara]

These guys on X trying to explain what a creative strategist is or should do and I’m just like bro 🫠🫠

No wonder y’all have such a hard time hiring for this role 😅

[Dara Denney @DenneyDara]

These guys on X trying to explain what a creative strategist is or should do and I’m just like bro 🫠🫠

No wonder y’all have such a hard time hiring for this role 😅

[John Murdock @TheJohnSocial]

Love this wrap up from @drsnow from this weeks conference! #2026isagentic @avenuez_network

[Jonathan Snow, DMD @drsnow]

Just spent 10 hours straight at KeyBank’s Emerging Technology Summit with institutional investors in big tech.

The #1 obsession? Agentic Commerce.
The biggest DTC shopping shift in history.

My POV and what's on everyone's mind 👇

[Mubbu @wizofecom]

I mapped out the exact system I use to build authority for founders doing $10M+/yr into a 12-chapter workbook.

It's free when you join my newsletter ⬇️

https://t.co/HzjJPlBU8b

[John Murdock @TheJohnSocial]

Real conversation from this morning:

Me: "Why are our Reels crushing statics by 3x on CPL?"

GoMarble: [Frame-by-frame breakdown showing exactly which hooks, sual elements, and messaging patterns are driving the gap.]

Pattern recognition at scale

[John Murdock @TheJohnSocial]

The unlock nobody's talking about:
When you identify what's working and WHY—consistently, across every campaign—you stop playing the creative lottery.
You start building systems.
Our analysis time: ↓40% in week one.

[John Murdock @TheJohnSocial]

✅ 💡BONUS: The Winning Ads Creative Playbook

GoMarble's Agent analyzed 500+ top ads across 20 categories. Shows the exact hooks, angles, and formats driving millions in revenue.

Let's decode what's working in your campaigns.

[John Murdock @TheJohnSocial]

I've spent the last 2 weeks testing something that's fundamentally changing how we approach this at @Tandeminter : @GoMarble_AI

It's an AI agent that connects to Meta Ads and functions like a strategic analyst who actually understands creative performance.

[John Murdock @TheJohnSocial]

If you're serious about building repeatable creative systems instead of endlessly chasing the next viral ad, this is worth your time.

The difference between scaling profitably and staying stuck at the same revenue ceiling? This velocity advantage.

[John Murdock @TheJohnSocial]

Here's my offer:
💬 Reply "AI" below and I'll DM you:

✅ Access credentials + the exact prompts I'm using to analyze creative performance in our client accounts

[John Murdock @TheJohnSocial]

Another one:
Me: "Which hook variations drove the lowest CPA last month?"
GoMarble: [Creative patterns with visual proof, sorted by performance, with audience response context]
This isn't surface-level reporting. This is strategic intelligence.

[John Murdock @TheJohnSocial]

✅ 💡BONUS: The Winning Ads Creative Playbook

@GoMarble_AI Agent analyzed 500+ top ads across 20 categories. Shows the exact hooks, angles, and formats driving millions in revenue.

Let's decode what's working in your campaigns.