The Key

Opening people's hearts and minds. Researching brands, buying and behavior.

[The Key @thekeyinsight]

https://t.co/dIBdWHS9mM

[The Key @thekeyinsight]

Great animation, but partial context. By not differentiating between large-scale industrial operations and small-scale artisanal fishing, the film may inadvertently cast a shadow over communities that are part of the solution rather than the problem. https://t.co/wWBbrVwzi7

[Yasmine Khosrowshahi @yasminekho]

The most creative ad copies I've collected last week:

1. Burger King

[The Key @thekeyinsight]

@Suhelseth Book an AC first class coupe in any train...get the dog weighed first to figure out charges

[Ajay Gahlaut @meajay]

The caste system in Gurgaon.

1. Camellias

2. Magnolias.

3. Aralias.

4. OBC (Other Backward Condominiums).

#NotTiBeTakenSeeiously #ThisIsaJoke #NotAnAttemptToInflameCondominialPassions

[The Key @thekeyinsight]

@instablog9ja @rsenthilkumar The challenge itself has the solution....THAT is the catch

[The Key @thekeyinsight]

@AIUIndia Do you give master's equivalence to 1 year PGDM from @IIMC_India for @ugc_india NET 2024 or for aspiring PhD or JRF students?

[The Key @thekeyinsight]

Dear @IKEA innovate more! Surprising that you've so far not switched to QR coded installation videos on your furniture. The pictorial handbook is an 81 year old dinosaur in this day & age of @instagram & @YouTube
How long can you depend on erratic UGC?

https://t.co/zgLd1MEYod

[The Key @thekeyinsight]

First day period leave - Since this is topical, pulling out an old piece I wrote a few years ago....my views still hold - @smritiirani https://t.co/tCWaql5fDw

[The Key @thekeyinsight]

@Lisaraniray @a1purva Like Twitter? Totally agree! 🙂

[The Key @thekeyinsight]

Covid blurred the halo around celebs across the world. Not sure this CCO does it for me...sounds like AI went overboard in its gimmickry! https://t.co/cE6Z1sz3A5

[The Key @thekeyinsight]

Shantanu Sengupta @apurvasircar https://t.co/bgmKn3i1Ut

[The Key @thekeyinsight]

@ajayrotti @BDUTT @TeamYouTube @themojostory @nealmohan Of course they must have. Channels don't usually upload live as a good bandwidth is not always available on tap. Even if it is, there should always be a parallel recording

[The Key @thekeyinsight]

Travelling CEOs of opc and non display of boards can't declare a company diligently paying gst a bogus company. Please help

[The Key @thekeyinsight]

Dear madam @nsitharaman - GST inspectors visiting premises is alright to check veracity but what if we are travelling? With wfh becoming the norm, housing societies do not approve of GST boards displayed in residential premises. There has to be a more modern way of invigilation🙏

[The Key @thekeyinsight]

#AskShelfieAnything

Shelfie is a selfie of a shelf in a retail store, powered by #AIinRetail that can answer any question #FMCG #brandmanagers may have. How is it possible?

The Key Consumer Diagnostics unlocks Constems-AI Systems (CAI)'s Machine Learnin…https://t.co/9s8vyd0sm9

[The Key @thekeyinsight]

#AskShelfieAnything

Shelfie is a selfie of a shelf in a retail store, powered by #AIinRetail that can answer any question #FMCG #brandmanagers may have. How is it possible?

The Key Consumer Diagnostics unlocks Constems-AI Systems (CAI)'s Machine Learnin…https://t.co/8dv1YzH6b4

[The Key @thekeyinsight]

#AskShelfieAnything

Shelfie is a selfie of a shelf in a retail store, powered by #AIinRetail that can answer any question #FMCG #brandmanagers may have. How is it possible?

The Key Consumer Diagnostics unlocks Constems-AI Systems (CAI)'s Machine Learnin…https://t.co/UuBSZz8CS8

[The Key @thekeyinsight]

#AskShelfieAnything

Shelfie is a selfie of a shelf in a retail store, powered by #AIinRetail that can answer any question #FMCG #brandmanagers may have. How is it possible?

The Key Consumer Diagnostics unlocks Constems-AI Systems (CAI)'s Machine Learnin…https://t.co/LYSlc5SYG4