The Leading Edge

Global insight, strategy and innovation consultancy. You've got hidden potential. We can help unleash it.

[The Leading Edge @theleadingedge]

We're getting in the #travel mindset! Helping @bookingcom to understand attitudes and behaviours to travel in the #APAC region. Katie @Katchinkamitch will be joining @jennysumm on stage this year at #Qual360 on May 16th.

[The Leading Edge @theleadingedge]

We've taken on some exciting #research for @bookingcom delving deep into the attitudes and behaviours when travelling the #APAC region. Katie @Katchinkamitch will be speaking with Jenny @jennysumm at #Qual360 on May 16th. Come along and get involved! #travel #marketresearch

[The Leading Edge @theleadingedge]

We're teaming up with @bookingcom to help them better understand the attitudes and behaviours around #APAC travel. Our very own Katie @Katchinkamitch and Jenny @jennysumm from @bookingcom will be speaking at #Qual360 on May 16th. Let us know if you're around! #travel

[The Leading Edge @theleadingedge]

Working collaboratively with @bookingcom, we're deep diving into the behaviours surrounding #APAC #travel. Come and hear Jenny @jennysumm and our very own Katie @Katchinkamitch speaking at #Qual360 this May 16th. #travel #marketresearch

[The Leading Edge @theleadingedge]

We're excited about working with @bookingcom to understand attitudes and behaviors towards travelling in the APAC region! Come and see Katie @Katchinkamitch and Jenny @jennysumm speaking at #Qual360 this May 16th! #marketresearch

[The Leading Edge @theleadingedge]

We're loving working with @bookingcom, getting to know the behaviors and attitudes surrounding APAC #travel. Our very own Katie @Katchinkamitch will be joining Jenny @jennysumm from @bookingcom on stage at #Qual360 this May 16th. #insight

[The Leading Edge @theleadingedge]

Our very own @sophiemariecav featured in @researchlive on her brilliant brand repositioning work for Mr. Kipling with @catherinehaigh @PremierFoodsPLC championing 'the little things'. #brandstrategy #Insight

https://t.co/gHejkPL0GX

[The Leading Edge @theleadingedge]

"If innovation isn't exhilarating, then you're doing it wrong." Innovation expert Robert Payne divulges the benefits of using design thinking to supercharge innovation, both in the short and long term. #designthinking #innovation #strategy https://t.co/hJHMyRezQC

[Research-live.com @researchlive]

“You often get these really lofty positionings about transforming people’s lives – but a lot of brands can’t, and they shouldn’t, because that’s not what they’re there to deliver.” @sophiemariecav talks purpose & @theleadingedge’s work with #MrKipling #mrx https://t.co/bXwm9zLiSz

[The Leading Edge @theleadingedge]

At @Campaignmag's Future Fit conference next week, you can hear @Womeninsport_uk talk about how we worked together to uncover insights to rethink sport for teenage girls today, to keep them active as they go through their teen years. Find out more here: https://t.co/Gafc4pHaWC

[The Leading Edge @theleadingedge]

ICYMI: With American Football gaining in popularity in the UK, is it only a matter of time until the sport has a formalised league? Zach Kemp-Hall explores the sport’s potential on this side of the pond. https://t.co/Ruo3J8546T #ICYMI #NFL #americanfootball #sportsmarketing

[The Leading Edge @theleadingedge]

#WednesdayWisdom from @sophiemariecav, inspired by #quirkslondon; insight can inspire game-changing innovation, by reinforcing human needs & desires that form the foundations of brand success. But if no one’s listening it’s going nowhere- a good insight doesn’t speak for itself.

[The Leading Edge @theleadingedge]

.@sophiemariecav gives us her thoughts on the power of storytelling at #quirkslondon last week. Read her top three tips on how to get people to sit up and listen: https://t.co/xpmNs2582K @QuirksMR #quirksevent #storytelling #mrx #strategy #brandstrategy #insight #innovation

[Enero Group @enerogroup]

Gillian O’Sullivan has been appointed as @theleadingedge's new global CEO. Having joined the agency last September, Gillian will divide her time equally between the Australian and UK offices. Click here to read more about this exciting announcement: https://t.co/G86imeuVtj

[The Leading Edge @theleadingedge]

We've had a great day at #QuirksLondon! @catherinehaigh and @sophiemariecav took to the stage this morning to discuss Mr.Kipling and we've had lots of inspiring conversations and attended lots of interesting talks. Thanks for hosting a fab event @QuirksMR!#QuirksEvent

[The Leading Edge @theleadingedge]

Great session to end the day! @NimblePodcasts left us feeling inspired about the power of podcasts and voice when it comes to storytelling #QuirksEvent #QuirksLondon

[The Leading Edge @theleadingedge]

A very interesting session by @salesforce to understand how they used insight to transform their business #QuirksEvent #QuirksLondon

[The Leading Edge @theleadingedge]

Voice is growing fast! Insightful talk by Skim on their voice tech report #QuirksLondon

[The Leading Edge @theleadingedge]

And loving their innovation focus on bringing people together in the pub, resulting in evolving their pint glass so that you can carry four pints in one go! Making getting a round even easier! #QuirksLondon #QuirksEvent @MolsonCoors

[The Leading Edge @theleadingedge]

Excellent presentation on the future of brewing by @MolsonCoors at #QuirksLondon. Great to hear that everything they do lives their purpose of bringing delight to beer drinks #QuirksEvent