The Narrative Company

Real-time X narrative intelligence for enterprise comms teams. Delivered where your team already works. Human curated.

[The Narrative Company @thenarrativecom]

Companies that are doing an exceptional job at X:

@Tesla
@bot
@cursor_ai
@AnthropicAI
@OpenAI
@tryramp
@Google
@vercel
@linear
@perplexity_ai
@SpaceX

Who else?

[Arnav Kothari @arnavkot]

most people measure success on X in views and engagements. measuring quality per view/engagement is hard. here's one way to do it:

1. pull your engagers with the X API: everyone who liked your posts (only works on posts you own), commenters, quote posters, and followers.

2. build the database. one row per unique profile: how they engaged, their bio, their last 3 posts. then run exa on each to find out who they actually are: company, role, site, and Linkedin.

3. write the rubric. tell your agent what "quality" means to you and have it draft a 100-point version. founders in your category? decision-makers at 500+ person companies? people with their own audience? this is the hard part. if rushed, everything downstream will be noise.

4. score everyone in your db against it.

5. make it real-time by scoring every new engagement as it lands.

6. get pinged when a 90+ shows up, so you can dm them while they're still online.

or just use it to measure raw impact of each post you make.

we build on the X API for enterprise teams at @thenarrativecom

[The Narrative Company @thenarrativecom]

The best CEO social strategy is still a CEO who can write

[Alexandr Wang @alexandr_wang]

someone today said i had the best social team for the muse launch

bruh this is all me out here rawdogging these tweets. i don’t let the corposlops near my tweet cannon

[The Narrative Company @thenarrativecom]

More enterprises should post like this 🙂

[Salesforce @salesforce]

did someone say something about frame mogging?

[The Narrative Company @thenarrativecom]

@intel @McLarenF1 Go Lando!

[The Narrative Company @thenarrativecom]

X before Elon:

- Slow shipping
- Okay product
- Bloated team
- Decent algorithm

X after Elon:

- Fastest shipping ever
- New features weekly
- Lean team
- Insane algorithm

X is the most important platform in the world right now. Every enterprise and their CEOs should be on it.

[Elon Musk @elonmusk]

𝕏 is reaching new all-time highs in usage almost every week

[Aadit Sheth @aaditsh]

We're hiring storytellers and comms

$120k-180k + equity

If you want to shape how the world's biggest companies use X and transform their brands on the most important platform in the world, join us.

DM me and tell a good story :)

[Aadit Sheth @aaditsh]

Nia (Narrative Intelligence Agent) is coming together very nicely.

At this point, it's scouring tens of thousands of posts a day and delivering only 3-4 on X that are actually worth our customers engaging with.

It filters out 99.9% of the BS you have to read when you're on the X timeline.

And it doesn't just match on your company name. It also catches relevant industry conversations around your product, company, or leadership. Then it surfaces what's worth engaging with and advises whether to reply, repost, or quote post.

The magic is in the filtration. There will be at least tens of posts daily that SEEM like they're worth engaging with. But they won't pass Nia's filters. Engagement isn't strong enough, or not enough influential profiles follow the original author or there might be several other reasons. The algorithm is pretty complex at this point. But what's true is simple: if Nia surfaces a post, it's likely worth engaging with. And it'll guide you on what to do.

Nia has already helped a few replies and posts hit a couple million impressions (pretty huge, when brands normally get thousands of views). I'm particularly excited to get Nia into more corporate social and exec social hands. Not everyone has the time to use X themselves. Nor do they want to. But when it comes to promoting, they still want to talk about their launch on X. That's not how it works.

X rewards you for being a PART of the conversation. Replying, quote posting, adding thoughts, extending the thread. You cannot just show up, launch your product, and get millions of views unless you spend a bomb on ads. And then you're not growing the brand organically anyway.

Nia helps you get into the right conversations on X that are trending up, at the right time, for you and your company. Excited to see how it evolves. If you'd like to check it out, DM me.

[The Narrative Company @thenarrativecom]

@satyanadella Karp is quoted by name in this post.

@PalantirTech - curious if corporate weighs in, or if this stays CEO only.

"Reverse Information Paradox" will become a procurement phrase within 48 hours. First corporate handle to define it wins the narrative!