what an algorithm shift on Meta advertising looks like in the data...
See the screenshot of last 14 day averages across all accounts' conversion campaigns on ORCA.
#dtc#marketing
Everything started settling out yesterday, with an uptick in CPM's (more aligned audience), CTR's (more engaged audience), and CVR's (higher converting audience).
Most companies are terrible at communicating what they do because their copy is written by someone who is inside the business on a daily basis.
The best trick to nail your messaging in one sentence is by answering:
How would you explain what you do, to a 3rd grader?
My mentor is a founder who you have never heard of.
But he:
• Built a $10B company
• Acquired 12 MEGA brands
• Gets home daily by 6pm
• Built one of the most amazing cultures I've witnessed
Here are the 12 most important lessons I learned from him🧵
1/ How do I know if I have product-market fit?
Below are four tell-tale signs that your product has product-market fit.
However, it’s helpful to think of PMF not as a binary “you have it” and “you don’t have it” one-way-door kind of point, and instead...
@shaunfuturekind Hey Shaun, DTCo Growth Studio may be an option. Paid media is our bread and butter, along with creative, growth strategy, and holistic reporting.
Check our site https://t.co/Zr1e5EQoDv. Happy to setup a call and share references as needed.
VIRTUAL 💻 classes are a go at @project13gyms! Doing everything we can to empower you to stay active, stay positive, and stay connected through this situation.
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Now more than ever we need to focus on what we can control. Ourselves.
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Take a breath.… https://t.co/X8YSOnO7kJ
This past Saturday’s talk on 5 Keys 🔑 to Own Your Time went so well that I want to share everything with you! This is free, and for anyone looking to create more results, more happiness, or more meaning in your life.
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Free live webinar on Wednesday… https://t.co/4DnfWvgqWz
I’m feeling FULL. Present, grateful, and happy.
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I led the @project13gyms talk on Positive Mindset yesterday. How to own your time so that you can create more results, more happiness, and more meaning in your life. And it was awesome. Incredible energy … https://t.co/3zbM5xaP7X
Fun Fact: The last of the 4 Disciplines is on accountability. You’ve set goals. You’ve created a scoreboard. Now you’ve got to set a schedule to check in on your progress and commit to action plans for improvement. My business partner, Thomas, and I have… https://t.co/8NPJKGR4ru
There’s a lot of focus lately on building a solid bedtime routine: meditation, visualization, no screens, etc. but how you start your day is just as important. If the first thing you reach for in the morning is your phone, you might want to reconsider...… https://t.co/MB5oGDZsvE
Purpose is the fuel of life. Empowering people to maximize their impact and live to their full potential is mine, and I get so much energy from sharing it.
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Saturday we kicked off March Madness, our 6 week gamified wellness challenge at @project13gyms.… https://t.co/CJox6bzH9K
Fun Fact: The 3rd of the 4 Disciplines is to “Keep a Compelling Scoreboard” in a public place that tracks lead measures. This can create a friendly sense of competition among teammates and reinforce a source of motivation. I set a quarterly roadmap for p… https://t.co/II77Ce3ftZ
Twelve hour days Monday - Friday, and the work don’t stop on weekends. Small business ownership is not for the fearful. So why do it? Because I believe in our mission. I believe in myself. Because I believe in you. #BuildingBetterHumans - it’s what I was… https://t.co/kq7GFgWv5n