Nikki Nagy

Promoter of retail media, shopper, #CPG industry news. Follower of social media, #CX, #marketing strategy, insights, & the Oxford comma.

[Mark Pollard @markpollard]

New award categories for the Super Bowl ads:
1. Ad that made the least sense
2. Ad that tried the least
3. Ad from most toxic client
4. Ad you would have spent that money on

#plannerbowl #brandbowl #SuperBowl

[Nikki Nagy @thenikkinagy]

Morning #plannerbowl recap:
- QR codes everywhere
- celebs everywhere
- sports bets as everywhere as beer ads
- #Tubi disruption wins most clever
- #FarmersDog wins cutest
- m&m’s just most bizarre, which may have been the most competitive category this year

[ADWEEK @Adweek]

Here's how we rated each spot this #SuperBowl season while you watch them all again 😎https://t.co/8Keb0DwmXW

[Jamey Bainer (he/him) @jamey_bainer]

Umbrella brands are a hell of a thing #plannerbowl

[Blue Moon Brewing Co @BlueMoonBrewCo]

.@MillerLite @CoorsLight… Hold my orange peel.

[Nikki Nagy @thenikkinagy]

@PartyCity Nope… not ready. The stuff I ordered from you last week never showed and now stores are sold out of Chiefs and #SuperBowl Shoulda used @amazon

[Gunni Thorvalds @gunnithorvalds]

"Across every consumer category, variety and originality have given way to monotony and conformity. A triple threat of economic globalization, generational transition, and new technology has flattened the aesthetics of our digital and physical lives." https://t.co/NuBwRxpXIV

[Nikki Nagy @thenikkinagy]

@janthonylong Really mixed feelings. Some is just bad copy & clearly forgot ‘show me’ v. ‘tell me’ but based on the CTA some are closer to conversion and not meant to brand build. Advertising used to live distinctly ATL or BTL, now it’s generally both.

[Neil Saunders @NeilRetail]

🇺🇸 Move over, department stores: Specialty grocers are taking over as mall anchors https://t.co/x86VUyqgr7

[Nikki Nagy @thenikkinagy]

Here’s the tea… ☕️ https://t.co/34JHT2CkRe

[Nikki Nagy @thenikkinagy]

@earphorny @Nrg8000 This needs to live on a Reddit @DataIsBeautiful forum!

[The NPD Group @npdgroup]

As #EarthDay nears, we're exploring the latest performance trends in environmentally friendly and eco-conscious products.

See the latest insights for Office Supplies 👉 https://t.co/wWbD3ECYKH

[Mark Pollard @markpollard]

With #Superbowlads, I’m looking for:
1. An emotional insight,
2. Distinctive brand assets as part of story,
3. Ads that help the brands, not just the celebrities.

A decade in advertising in Australia taught me: celebrity means “no idea”. #plannerbowl

[kathryn lundstrom @klundster]

some context on @AnheuserBusch's whole #SuperBowl strategy 🍻
https://t.co/qen5bzx8ou

[Nikki Nagy @thenikkinagy]

@SenSanders Today would be a good day for Bernie to watch football…

[Nikki Nagy @thenikkinagy]

So the FCC won’t let me be…. “NFL says Eminem can’t kneel” seems like the most obvious way to ensure #Eminem does whatever he wants in the #Superbowl #HalftimeShow https://t.co/e0RuXKQsVo

[Nikki Nagy @thenikkinagy]

@lvordpam It did seem like the wrong attribute to focus on, didn’t it?

[Nikki Nagy @thenikkinagy]

I’m here for this #HalfTimeShow!

[Nikki Nagy @thenikkinagy]

I’d love to see the brief that brought us #NickWildCard: “Recruit new #NFL fans to overcome declining viewership through valuable licensed partnerships of #Nickelodeon slime and Spongebob because football is approachable (even for novice commentators) - unlike our controversies”

[Nikki Nagy @thenikkinagy]

Black Friday shopping sounds fun this year! 🤷🏻‍♀️

[Business Insider @BusinessInsider]

Frustrated retail workers say they're getting overloaded with work due to chronic understaffing https://t.co/qRvg0oaK11