If you're in New York next weekend, you can get an early copy of our book with @AlexKittoe, Wandering America, and even get it signed! Taking place at @gelatinlabs, where photos in the book were developed and scanned.
The Declaration of Independence is the greatest work of propaganda ever published. In 1320 thunderous words, its authors and signers lit a fire under a new nation and its people. We owe them everything.
Here's to another 250 years of American Propaganda 🇺🇸
"There's no company like @UlyssesInc. There's nobody that's doing commercial, nature and defense. There's a $100 billion market waiting for us — and we want it all." @zaitoon on Ulysses's ambition to build the ocean company for Arena 008: At Sea. Read it at the link below and subscribe today to read the feature in print 🦈
Bookmaking is both an art and a complex industrial process. And it is soooo much fun.
Please enjoy this highlight reel from the production of our coffee table book, WANDERING AMERICA, featuring photos of America by the brilliant @AlexKittoe
Preorder today. @arenamagdotcom 🇺🇸
Technology is beautiful. Capitalism is beautiful. Industry is beautiful. America is beautiful 🇺🇸
At Arena, we publish the very best print magazines & books dedicated to those things. We take paper and art very seriously! Check us out: https://t.co/6ks4RRULdV
Introducing Arena Magazine Issue 008: At Sea
Deep Sea Mining. Shipbuilding. Undersea Cables. Maritime Autonomy. Island Building. American seapower. And much more...
Best enjoyed near a body of water with a cold drink in hand. Shipping to subscribers now 🇺🇸
Announcing our new book: Wandering America 🇺🇸
A 400-pg photographic odyssey through America by the brilliant @AlexKittoe. From mountain to mountain, coast to coast, and from the biggest cities to the sleepiest towns, it's a big book for a big continent.
https://t.co/vOBgc2oO7K
It was exceptionally fun to work with @AlexKittoe on a coffee table book of his American photography. It is… a little different vibe-wise compared to our first book. But it’s very much American Propaganda.
Check it out: https://t.co/vhm6xzorgl
Here's the thing about this book, I didn't want to do it
When Max first told me about the plan to publish Silicon my initial reaction was that it was a distraction. It's clear that Arena has pmf and the only bottleneck is awareness. So doing a book seemed like a side quest that would result in losing focus
Max disagreed and went on a journey to find the best book printers in the world. I would hear "the Italians are quoting us at x" and "the Belgians want y". He would be plucking through different packages of real silicon wafers to place in the cover (really!). There would be times we'd be doing last minute updates to the magazine and the team would be working into the wee hours on small details of the book
We have a culture of 'disagree and commit' so I was priced in, we needed to do everything possible to make this book successful. @mualphaxi@juliasteinberg@JHupfl@zaitoon@theointhearena did more than that, creating what I believe will become one of the most recognizable and lauded books in Silicon Valley lore
Additionally, the process helped forge our vision as a business. We have been stuck trying to figure out how to do "news", when in reality that was trying to fit a round peg into a square hole. We aren't a news company, we're a storytelling company. One that prides ourselves on turning green stories evergreen
Thus, our vision as a business was codified in the beginning of 2026 as I wrote the team:
Our vision is a multimedia empire that tells Great American Stories. A print magazine. A books division. An audio division. And eventually, a film division
None of this clarity would have been found without Max's dogged ambition to do this book. When they first came to the office last month my reaction was immediate, if there was any doubt left, there's none anymore. I was wrong. So so wrong
This book is a work of art and truly one of a kind. It's the first of many and just the start. Enjoy
I had so much fun working on Silicon with the Arena team (and I guess you can say I have illustrated my first book! yay!). Stunning chip shots with incredible essays cataloguing the greatest technology revolution of all time. It really makes print feel alive again in the AI era, turning 384 pages of semiconductor history into something you want to hold and flip through forever 💛
I have been dreaming of this day for a long time.
Arena is now a book publisher, and our first volume, "Silicon" is open for preorders.
It's quite unlike anything you've seen: a coffee table book capturing the ecstatic beauty of silicon technology. https://t.co/R0JLQx9Fiq
Announcing our first book: Silicon
A beautiful coffee table book about the world of transistors, chips, and the greatest technology revolution of all time.
384 pages. Almost five pounds. Preorders open now, shipping in May: https://t.co/ueEEZHgu71
Arena 007: For Your Eyes Only
The subject of our seventh magazine was predestined from the time we decided to call the first one “Issue 001.” For Issue 007, we couldn’t not write about spies, intelligence, and espionage. (And yes, James Bond, but don’t tell our lawyers.)
Announcing Arena Magazine Issue 007: For Your Eyes Only.
It's our biggest issue ever: 128 pages of intrigue and espionage. Satellites, radars, Chinese industrial spying, missiles, the CIA. We've got it all.
Shipping to @arenamagdotcom subscribers now 🇺🇸