Sam Tooley

Fitness Entrepreneur & Coach

[Sam Tooley @therealcoachsam]

Real self discipline is remembering what you want most.

[Sam Tooley @therealcoachsam]

I’m 30 years old. Each year a new chapter. And the cool part is? I’m just getting started.

[Sam Tooley @therealcoachsam]

Whatever you’re doing — realize it’s just a chapter in your life.

Remember how many chapters you’ve already lived if you really think about it.

And let that excite you for what’s to come. We’re all just getting started if we choose to see it that way.

[Sam Tooley @therealcoachsam]

And in the last year I’ve found an amazing partner whose helped me grow into the man I always knew I was capable of being, won a World Championship, opened 6 franchise gyms and most importantly, really worked on MYSELF in a way I didn’t think was possible.

[Sam Tooley @therealcoachsam]

1️⃣ year ago we nearly sold out the state of New Jersey after franchising our concept, Alpha Fit Club and I allowed myself to begin the most transformative and challenging year of my life by giving myself permission to live it fully.

[Sam Tooley @therealcoachsam]

2️⃣ years ago we opened our second and third group fitness studios in towns where I knew no one. We took another bet on ourselves. They thrived because the idea of connection and community were at their core. We refused to fail.

[Sam Tooley @therealcoachsam]

3️⃣ years ago I built a multiple six figure coaching business, finally achieving my goal of creating impact around the world centered around my joy for coaching. All while the world was shut down. It was something people needed the most, myself included. Connection.

[Sam Tooley @therealcoachsam]

4️⃣ years ago I opened my first group fitness studio with my business partners. We didn’t know what we were doing. We did it anyways. It was SO challenging. But even more rewarding.

Nine months later the pandemic hit.

[Sam Tooley @therealcoachsam]

5️⃣ years ago I opened my first gym. It was 750sqft. A month later my little brother passed away in a house fire. I admittedly wanted to give up. But thanks to an army of unwavering support, I pushed through.

[Sam Tooley @therealcoachsam]

6️⃣ years ago I started coaching as a volunteer assistant track coach at my high school. I created my Instagram account with the hopes of coaching endurance athletes all over the World. I had found my purpose.

[Sam Tooley @therealcoachsam]

7️⃣ years ago I chose to take ownership over my life. I took the necessary steps to stop numbing myself. I stopped drinking. I reminded myself who I wanted to be. And it wasn’t until a half decade later did I feel like I had earned the right to drink on occasion and in moderation.

[Sam Tooley @therealcoachsam]

8️⃣ years ago I was working at a garbage facility during the day, taking class at night, and living for the weekend, blacking out every chance I had a fifth year senior while sleeping in an unfinished basement. I was embarrassed by the level I was operating on.

[Sam Tooley @therealcoachsam]

9️⃣ years ago I got kicked out of college (weaseled my way back), was riddled with anxiety and depressed & felt like a shell of myself. No one knew & I wasn’t doing anything about it.

[Sam Tooley @therealcoachsam]

A question I’ve been asking myself & my team lately —

What 3 things are you spending TOO much time on?

What comes to mind?

Your answer might point to what you should look to systemize & optimize in your business or your life.

[Sam Tooley @therealcoachsam]

Workouts that feel harder than they should in training for competition matter, equally if not more so, than workouts that feel smooth.

Smooth workouts build confidence.

Hard workouts that you prevail through build grit needed for race day.

[Sam Tooley @therealcoachsam]

The biggest businesses, the biggest brands, the biggest breakthroughs & innovations are often times built upon ideas that are new.

And most importantly by people who are willing to lean into the discomfort of being the one who could stand up to others doubt.

[Sam Tooley @therealcoachsam]

While we can’t carry around a sign that says..

“Don’t bring your negative energy around me.”

But we can carry ourselves in a way that makes it very clear, we have no interest in bullshit.

[Sam Tooley @therealcoachsam]

There are two ways to implement change in any area of your life — small steps or one massive leap.

The former will have a higher success rate. It’s incremental and digestible. The latter is dramatic and lofty. Sometimes that’s needed.

Evaluate the situation & make a choice.

[Sam Tooley @therealcoachsam]

Favorite idea , thought , etc. from @ChrisWillx podcast with @AlexHormozi was…

“Whose game are you playing?”

Something to dive into — are you playing someone else’s game and defining winning by someone else’s standards? Or your own?Define what winning FOR YOU looks like.