Cyclone

Cyclone Wehner (pron 'Vayna'). Australian R&B/hip-hop/electronic/dance/pop culture/arts journalist + DJ. Into vampires. Sorb relic

[Cyclone @therealcyclone]

I caught up with Saint Etienne's Sarah Cracknell for @STACKmag ahead of their ANZ farewell tour to chat about 2025's UK Top 10 album International, legacy, working with Kylie Minogue, bowing out + what's next @bobpetesarah #SaintEtienne
https://t.co/WkbDFJOtTb

[Cyclone @therealcyclone]

@blewis1103 Yes! Being nice is key. Best comment honestly

[Cyclone @therealcyclone]

@markhdaniell @SimonOstler I send them a Linktree with my work for next time but they still ignore it 😭

[Cyclone @therealcyclone]

@SimonOstler The more experienced read our work + really get our interests/areas

[Cyclone @therealcyclone]

@SimonOstler It's v generational. Old school (millennial plus?) are so much more into building relationships + I love liaising with them

[Cyclone @therealcyclone]

@RTPallardy @viajoshhunt Ironically $50 is... good these days 😱

[Cyclone @therealcyclone]

@eonebillai They don't say it is for that, but it is. We get paid by publishers but, when there is no budget at a title (happens a lot with reviews), indirectly there is an expectation of unpaid work from the PR side + I feel tacit pressure to do it (which I'm pushing back on)

[Cyclone @therealcyclone]

I'm not dancing around this topic anymore.

The expectation from the music publicity machine that freelance journalists do endless hours of unpaid work to fill media monitor reports needs to end.

Note: I don't ever get this from old school PRs!

[Cyclone @therealcyclone]

Bleak

[Carl Cox @Carl_Cox]

I’m not quite sure I can put into words what today means to me.

Music has been my whole life. From those early days of falling in love with records and DJing, to travelling the world and sharing that love with so many people, I’ve never stopped being grateful that I get to do what I do.
To receive my OBE from Prince William at Windsor Castle today, recognising nearly 50 years of doing something I absolutely love, is beyond anything I could have imagined. ❤️‍🔥

I’ve been thinking a lot about my mum and dad today. I know just how proud they would have been, and I wish they could have been here to share this moment with me.

This honour means so much, not just to me personally, but because of where our music has come from and how far it has travelled. To see dance music recognised in this way is something I’m immensely proud of.

To my family, friends, everyone who has believed in me, supported me and danced with me over the years, thank you. You’ve all been part of this.

My heart is very full today. I’m proud, humbled and deeply honoured.

Thank you, Carl.

[Cyclone @therealcyclone]

East Burwood

[Cyclone @therealcyclone]

@JacobsmeyerAJ I actually always respond + try to give some guidelines of how we are working re what is commissioned, lead times etc but many people don't heed it as I then have to write the same email the next week. That is really exhausting

[Vinyl Records🎱✝️🇧🇷👪🗽 @j_c_domingues]

Carly Simon – Why – 1982
by Bernard Edwards & Nile Rodgers

[Cyclone @therealcyclone]

@SimonOstler @viajoshhunt I do respond to everything + redirect/suggest things if not applicable to me but the workload of that is becoming untenable tbh. I rarely get a thanks for helping, mind 😭

[Cyclone @therealcyclone]

@JzonAzari Your comments were fair

[Joshua Hunt @viajoshhunt]

@limitedmitch I often respond if I can tell the person has read my work, or at least knows what kind of writing I've done in the past. But at least 95 percent of the pitches I get are completely random and I just don't have time to send an extra 50+ emails every week.

[Cyclone @therealcyclone]

@JessicaHuseman @MatthewKeysLive I always tell people that revenue funds more commissions but no one wants to hear it

[Jessica Huseman @JessicaHuseman]

@MatthewKeysLive I know PR people don't control ad budgets. But that's not our problem. If your client wants guaranteed placement, advise them to buy an ad. If they want news coverage, they have to earn it. Journalists aren't obligated to deliver the results you're paid to pursue.

[Jessica Huseman @JessicaHuseman]

Also at any point the PR people could buy the ad they actually want instead of getting mad at us that their pitches aren't getting their clients free coverage.

[Cyclone @therealcyclone]

@JessicaHuseman I have always responded but, when I was in ER with a health emergency, I had a PR demand when I'd be available... Literally felt like I had to remind them that freelancers are human beings

[Cyclone @therealcyclone]

I asked an Aussie festival promoter about booking Madonna last summer... People should listen to Lone!