Alex Hormozi revealed exactly what business to start if you are broke:
1. Every business idea comes from one of three sources, what Hormozi calls the three P's: pain you personally overcame, your profession, or your passion. There is no fourth category.
2. A pain-based business often starts with something you already solved for yourself. A woman managing lunch for nine kids built an entire organized system around it, and that system itself became the seed of a business.
3. A profession-based business comes from a specific skill you already get paid for. A registered dietitian who learned how to bill insurance during a brutal 12-hour, six-day workweek turned that narrow skill into teaching other dietitians, and now earns close to a million dollars a year with only 5,800 Instagram followers.
4. A passion-based business comes from what you cannot stop consuming in your free time. Hormozi's own obsession with fitness content eventually led coworkers to literally offer to fund his first gym because his passion was so obvious to everyone around him.
5. You do not need the perfect idea on the first try. Picking something, even a flawed version, starts the iteration process. He calls this finding your best bad idea, because a bad idea that keeps getting refined eventually becomes a good one.
6. Once you have your what, you choose your who from three groups: people like you, people you have already helped before, and underserved markets. Most successful businesses come from the first two.
7. Sara Blakely built Spanx by solving her own personal frustration with underwear. Mark Zuckerberg built Facebook by solving a problem inside his own dorm room. Personal problems scaled into billion-dollar businesses more often than people assume.
8. Hormozi's first ever dollar came from casually helping a woman at his gym with her food choices. After an hour and a half of conversation at a pizza shop, she handed him a $100 check without him ever naming a price.
9. Narrowing your audience using at least three specific traits, age, profession, and a specific pain or interest, makes your message land far more powerfully than vague targeting ever will.
10. Getting more specific does not shrink your income potential, it grows it. A generic time management PDF might sell for $19. The same idea narrowed down to outbound sales reps in the garden and power tools industry could sell for $10,000.
11. The narrower and more specific your niche, the fewer competitors you face. Hormozi describes this as having the only lifeboat in an ocean full of people struggling to stay afloat, which means you can charge whatever you want.
12. Every offer needs two halves: the good stuff your product delivers, and the bad stuff it helps people avoid. Motivation only comes from one of these two forces, gaining something wanted or escaping something hated.
13. Vague promises like "lose weight fast" stopped working decades ago. Specific pain points, like the exact sensation of your thighs chafing in the sun, bypass people's skepticism because the specificity proves you actually understand their problem.
14. If you are not the target customer yourself, interview real people using direct questions: what are you struggling with, how long have you struggled with it, what have you had to give up that you loved, and what have you had to start doing that you hated.
15. The entire offer collapses into one simple formula: I help to get a good outcome without a bad outcome. Hormozi's own example: "I help 45-year-old women who just had kids get back into their high school jeans without giving up time with their family."
16. A unique mechanism is the special process or system that makes your solution feel different from every competitor's, even if the underlying mechanics are similar. P90X built an empire on the concept of muscle confusion. Weight Watchers built theirs on a points system.
17. A unique mechanism does not need to be scientifically revolutionary. It simply needs to feel like the missing piece that makes everything else finally click into place for the person buying it.
18. The simplest way to get your first five customers requires no funnel and no ad spend. Greet someone, compliment something specific and genuine about them, insert your one-sentence offer, and ask if they know anyone who might benefit from it.
19. Repeat that outreach process for four hours a day or until you have contacted 100 people, whichever comes first. Consistency in this single action is what produces the first five paying customers, not perfect marketing or branding.
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This Swanky/Adekunle Gold brouhaha has really exposed a lot of Nigerians on this app. The culprit was investigated, prosecuted and punished according to the law, yet some of you are still foaming in the mouth because it a celebrity vs poor person with a phone and data.
But when “banger boys” are arrested, the same people scream intimidation and oppression. So what exactly do we want as a country?
You cannot demand a safer society while constantly excusing wrongdoing based on clout, status or personal bias. Actions have consequences and accountability cannot be selective.
If the law is only valid when it affects people you dislike, then you’re not fighting for justice, you’re fighting for convenience.
Don’t defame someone, don’t spread misinformation or fake news. Lastly, get a life!
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Mohammed Yusuf was killed; Abubakar Shekau died by suicide to evade capture. Habib and Abba, Yusuf’s own sons, walked into explosions of their own making. Yet, the network they built stubbornly endures in Nigeria and the Lake Chad region. Here’s how.
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