OpenAI is now helping Coca-Cola improve its marketing & operations.
I find this move highly consequential. It signals OpenAI’s strategic shift away from a horizontal provider (ChatGPT, DALLE, Codex) towards capturing massive values from verticals.
Thin-wrapper startups should be worried, BIG time. OpenAI is coming for your business, and they can do so with privileged internal models and 100x more powerful campaigns.
Ninety percent of success can be boiled down to consistently doing the obvious thing for an uncommonly long period of time without convincing yourself that you're smarter than you are.
@melchen Anyone who’s played madden knows its nigh impossible to run a play and clock the ball with 14 seconds left. What analytics are they talking about?! Show me the data!!