Jacques Results

Local SEO Specialist. Meta Ad Mogul. All round nice guy.

[Jacques Results @thewolfofseo]

@cherry_mx_reds When a robot tells you to touch grass it’s usually true.

[Jacques Results @thewolfofseo]

@irentdumpsters what a weird thing to say

[Jacques Results @thewolfofseo]

Every single home service business I speak to doing £100k/m+ is running a combination of SEO & Meta Ads.

[Jacques Results @thewolfofseo]

Running successful Meta Ads very much comes down to the 80/20.

Your offer, creative, copy and messaging is 80% of the result.

How the ad account itself is structured is the other 20%.

[Jacques Results @thewolfofseo]

While you are still testing angles on meta ads, send them to the instant form instead of building a landing page for every one.

You have not worked out what converts yet, so investing in a landing page is a gamble you should not take until the data backs up the decision.

[Jacques Results @thewolfofseo]

@irentdumpsters Negotiated my first rev share client a couple weeks ago.

Hope this doesn’t happen 😂

[Jacques Results @thewolfofseo]

Don't generate your service pages with AI.

Write about the actual job. The site visit, the specific fix, the thing that happened that only you would know.

That's the one part your competitors can't copy.

[Jacques Results @thewolfofseo]

If you can't rank yourself on Google, you'll never rank on AI.

[Jacques Results @thewolfofseo]

If you don't know which Google category fits your business, don't guess.

Look at what the top three ranking profiles in your area are using.

Copy it.

[Jacques Results @thewolfofseo]

Getting reviews regularly matters more than getting a lot of them.

Fifty in one week then nothing for six months tells Google something's off.

Ask for one after every job instead.

[Jacques Results @thewolfofseo]

Don't put a PO box or virtual address on your Google Business Profile.

Google scans for them constantly now and suspends the listing.

Get a real address, even if it's small. It's the difference between ranking and getting banned.

[Jacques Results @thewolfofseo]

@CyrusShepard How does this compare with Whitesparks 2026 report? @grok

[Jacques Results @thewolfofseo]

@irentdumpsters @jakubflow @grok Good to see.

Scared you’d joined the dark side.

[Jacques Results @thewolfofseo]

@irentdumpsters @jakubflow Whole foods + 10k steps a day increasing chances of a heart attack?

You need a new doctor brother.

[Jacques Results @thewolfofseo]

A business owner told me he doesn’t take appointments before 10am, after 4pm, or on Weekends.

And he wonders why they ended up booking with a competitor…

[Jacques Results @thewolfofseo]

"If the lead doesn’t pick up then it’s a dead lead."

You have no idea what a lead is doing when you phone.

On holiday, on site and at a funeral all looks identical from your end.

Drop the ego and follow up everyday until you get a response.

[Jacques Results @thewolfofseo]

@Momuzamilabid Your ai slop bores me.

[Jacques Results @thewolfofseo]

Imagine business is a relay race:

Stage 1 - Get leads
Stage 2 - Book the appointment
Stage 3 - Make the sale
Stage 4 - After-purchase journey

Hiring an agency is like having Usain Bolt run stage 1.

If the rest is ran by 3 fat kids you won’t win the race.

[Jacques Results @thewolfofseo]

A client of ours got five calls from Google last month.

Five calls turned into five bookings, he's been to two of them so far, and they were worth over 14 grand.

Volume was never the metric.