Thierry Métayer

Marketing Director for European brands @ Established. | Thomson & Blaupunkt | Consumer Electronics centenary brands

[Thierry Métayer @thierrym77]

@Capitaine Ça y ressemble ! Souvenirs ...

[Jonathan Chan  💡📣 @ChanPerco]

Mais un élément plus intéressant de l'étude de Forbes Advisor examine ce que les gens recherchent dans les applications sociales par rapport à la recherche Google.
https://t.co/ejzJxagqyp

[JoséPablo* @jdomito_]

What are the essential assets required to establish a brand?

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

It’s no surprise that online shopping is thriving like never before.

However, what might surprise you is that:

Marketplaces are projected to account for 45-55% of US eCommerce spend by 2025—which means they represent some of the biggest growth opportunities for your business right now.

👇

[Owen Sammarone 🚀 @OwenSammarone]

If you're having trouble growing your personal brand or business, do this:

Put yourself in the shoes of the end user.

Ask yourself:

What are their desires?
What are their dreams?
What does this person want?
What keeps them up at night?
What language are they using?
What problems is this person facing?
What opportunities are they seeking?
What stories are they telling themselves about the world?

Then, develop a plan to provide a solution to solving one of these pains.

A good way to explore these questions is using something called The PLAN 0.

This framework came from a mentor of mine.

The PLAN 0 is this:

P = Problems the user is having
L = Language the user is using on a regular basis. Specific words.
A = Anecdotes are the stories the user is telling themselves and others
N = Needs and Desires the user is feeling
0 = Opportunities/Obstacles the user is exploring and facing
(Yes, this is a zero but used as an O.)

I am guilty of this, too, but I have noticed early entrepreneurs try to solve ALL the pains of their customers in one shot.

That is not sustainable, nor a good use of your time.

Focus on the most painful issue and solve that first and foremost.

Then, you can explore solving the various other pains through supporting products and services.

Use The PLAN 0 to get clear on your messaging and position yourself as an expert in your field and speak clearly to your ideal prospect.

Hope this was insightful.

[Jonathan Chan  💡📣 @ChanPerco]

Le faible impact du discours de marque.

Globalement, le discours de la marque (ses valeurs, ses engagements, son identité) ne représente que 36% des requêtes, tous secteurs confondus

[Jonathan Chan  💡📣 @ChanPerco]

« Les chiffres-clés du #ecommerce 2023 » : La Fevad publie son rapport annuel sur l’état du marché.

La France reste le 2e pays européen du e-commerce, derrière le Royaume-Uni et devant l’Allemagne, avec 150 milliards d’euros de chiffre d’affaires par @fevadactu

[Alex Garcia 🔍 @alexgarcia_atx]

The five Cs that make a great landing page:

Clarity → Your value prop

Context → How the value prop is created

Creative → Display your value

Call to Action → Provide the next step

Credibility → Prove others who got value from you

[Pierre Jacquel @pierre_jacquel2]

Rappel pour nos amis chercheurs et étudiants : il est INTERDIT d'utiliser ce site qui permet d'accéder à tous les articles de recherche gratuitement !

Ce site est souvent bloqué par les fournisseurs internet, il est aussi interdit de contourner le blocage avec cette méthode. 🧵

[Reid Jackson @reidjjackson]

Walmart gaining share on Search relative to Amazon, Google and others. Also worth noting YouTube, Instagram and TikTok growing, as well.

[Anthony Rochand @AnthonyRochand]

🚀Cette 3ème édition du Baromètre de la maturité #numérique des territoires fait apparaitre une situation contrastée, selon les thèmes, de l’évolution de leur niveau de maturité au regard de l’édition précédente...via @EYnews #ComPublique #Transfonum

[Olivier Dauvers @Dauvers70]

Dans le #JDD, 2 pages de pub @Leclerc / #Aldi.
J'ai peur pour l'un que l'autre ait mieux compris l'époque. Les clients veulent des preuves, pas des promesses (surtout nelliptiques).

Analyse de la nouvelle campagne Aldi ici >> https://t.co/6NcZ5tdm8K

[Alexis | Growth AI @GrowthAI_]

Comment cette IA va transformer une vidéo youtube en short ?

Pour faire 3 fois plus de vues ...

... tout en y passant 3 fois moins de temps.

🧵Thread (cette IA est bluffante)

[Phillip Rivers @thePhilRivers]

Steve Jobs always talked about hiring "the best people”

But how do you know if someone is exceptional?

Here are 10 non-obvious signals to find high-performing talent:

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

ChatGPT-4 is the most powerful tool in the WORLD.

Here are 5 prompts you can steal to 5x your sales and marketing efforts 👇

1. Develop a customer segmentation strategy that allows for personalized marketing and sales messaging.

Context:
Target audience — [your target audience here]
Key messaging points — [brief description]
Customer segmentation tactics — [your preferred tactics here]

Inspiration:
"[inspiration one]"
"[inspiration two]"
"[inspiration three]"

Formatting guidelines:
"[your formatting guidelines here]"

2. Create a guide on how to develop a successful product launch strategy.

Context:
Target audience — [your target audience here]
Key components of a successful product launch — [brief description]
Effective product launch strategies — [your strategies here]

Inspiration:
"[inspiration one]"
"[inspiration two]"
"[inspiration three]"

Formatting guidelines:
"[your formatting guidelines here]"

3. Develop a social media advertising strategy that maximizes reach and engagement.

Context:
Target audience — [your target audience here]
Key messaging points — [brief description]
Social media advertising tactics — [your preferred tactics here]

Inspiration:
"[inspiration one]"
"[inspiration two]"
"[inspiration three]"

Formatting guidelines:
"[your formatting guidelines here]"

4. Create a guide on how to develop a successful referral program for employees.

Context:
Target audience — [your employees here]
Key components of a successful referral program — [brief description]
Effective referral program strategies — [your strategies here]

Inspiration:
"[inspiration one]"
"[inspiration two]"
"[inspiration three]"

Formatting guidelines:
"[your formatting guidelines here]"

5. Develop a competitive analysis strategy that helps improve the marketing and sales process.

Context:
Target audience — [your target audience here]
Key messaging points — [brief description]
Competitive analysis tactics — [your preferred tactics here]

Inspiration:
"[inspiration one]"
"[inspiration two]"
"[inspiration three]"

Formatting guidelines:
"[your formatting guidelines here]"

[Be a Boss @Beaboss_mag]

💡 [𝗥𝗶𝘀𝗾𝘂𝗲] 𝟮𝟱% 𝗱𝗲𝘀 𝗣𝗠𝗘-𝗧𝗣𝗘 𝗲́𝗰𝗵𝗼𝘂𝗲𝗻𝘁 dans les 2 années suivant leur lancement. Au bout de 5 ans d'existence, 𝟱𝟬% 𝗱𝗲𝘀 𝗣𝗠𝗘-𝗧𝗣𝗘 mettent la clé sous la porte. C'est le cas de 𝟴𝟬% 𝗱𝗲𝘀 𝘀𝘁𝗮𝗿𝘁-𝘂𝗽𝘀 !

@JulienVDF

[René Cotton @_Re_]

⚡️ #GPT4 est là depuis moins de 24 h et les applications captivantes se multiplient !

Je les liste dans ce thread au fur et à mesure de mes découvertes !

⬇️⬇️

[Zain Kahn @heykahn]

100+ AI tools were released in just the last week 🤯

AI innovation is moving at lightning speed.

Here are 20 of the best AI tools I've found recently:

[Ian Cassel @iancassel]

Peter Lynch Lecture from 1994

This still one of my favorite talks on stock picking and you see the similarities with him and Buffett in how they communicate with whit and wisdom.

Presentation: https://t.co/OP8Le0lsCC