brew.web

A platform offering a simple way to build brilliant, bespoke websites with unique designs, enhanced performance - you'll never need another website.

[brew.web @thisisbrewweb]

Running a pub (or few) is hard work, but creating the best website for your business shouldn’t be.

Our Brew.web platform creates brilliantly bespoke websites for only £50 per month 😍 take a look at what we do: https://t.co/7vi1d52HUg

Here’s what you need to know🧵…

[brew.web @thisisbrewweb]

Comparing that to a landing page, where your content has garnered enough interest for a user to purposely click on a link to reach that page – which gives you a higher chance of scoring that sale or sign up.

Hope that makes sense!

[brew.web @thisisbrewweb]

Landing pages = 🤔

Hey all 😊 We’re back with some jargon-busting.

So, what is a landing page? It is a webpage that users will ‘land’ on or see after clicking on a certain link. These links usually follow some sort of content like;

⭐ Social Media post
⭐ Email
⭐ Blog posts

[brew.web @thisisbrewweb]

This is different from your homepage, which acts as the front door to the rest of your website – meaning a lower chance of conversions. Why? Well, it could be for a range of reasons but usually, when users are on your homepage, they are there for exploratory reasons.

[brew.web @thisisbrewweb]

As Beccy perfectly puts it in her ‘Customer vs Algorithm’ blog: ‘Customer behaviour must come first, and Google is only one of many tools that we can use to reach them’.

Read it here: https://t.co/Zm3Hk5C0so

[brew.web @thisisbrewweb]

Keywords first, customers second = wrong!

With an increase of people using social media platforms for search, only focusing on keywords for a higher place on search engines is not the most important thing – customer-centric content is.

[brew.web @thisisbrewweb]

That way you can tweak this content based on the platform and be able to reach any intended audience no matter where they are.

[brew.web @thisisbrewweb]

#websitetips #brewweb #ABTesting @hiwearebrew #emailtips

[brew.web @thisisbrewweb]

Guess whose back again with another jargon! We’re spoiling you this week, right?
Today is all about A/B Testing!
So what is it?
A/B Testing is when two or more versions of something (like an email or a website page) are compared against each other to see which one performs better

[brew.web @thisisbrewweb]

So, what are the benefits of A/B Testing?
👍 User-led results
👍 Improved content engagement based on user feedback
👍 Optimised content based on user feedback
👍 Higher user engagement
👍 Minimised Bounce Rate

Hope that helps!
Brithney 😄

[brew.web @thisisbrewweb]

💡 Introduce A/B testing to compare different versions of the same page and understand why one may be outperforming the other

💡 Look at other websites that operate in the same field as you. In what ways do your website differ and how can you improve?

Brithney 😄

#websitetips

[brew.web @thisisbrewweb]

We’re back with another jargon for this month of data, insights and analytics. What’s this one about? Your bounce rate.

What is a bounce rate? Well, it is when users visit a website page and then leave without interacting or exploring further.

[brew.web @thisisbrewweb]

➡ Your content is not user-friendly

So, how can you improve this? Well, by making sure you:

💡 Understand the reasons behind users leaving your website. This will allow you to put in measures to reduce this.

[brew.web @thisisbrewweb]

On the 8th of September, after our conference, we went to @EagleAndBall and had a great time!😄

With great vibes and lovely food, they will surely see us again 😉

Brithney 😄

#brewweb #team #justforfun

[brew.web @thisisbrewweb]

Hope that makes sense!

Brithney 😄

#websitetips #seotips #ppctips #brewweb

[brew.web @thisisbrewweb]

Jake, our Paid Ads and SEO specialist, is back and shared with us a common myth he comes across when it comes to data, insights and analytics. He said that people generally think the more traffic that a website gets means the better it is.

[brew.web @thisisbrewweb]

So, how can you obtain a better SEO/PPC strategy? Well, by doing the following, such as:

🖥 Including accurate information on your website
🖥 Correct usage of headings
🖥 Using relevant keywords in the content that you write – making sure that it is relevant to your audience