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"Get your personalized [X] in 60 seconds"
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Specific > Generic
#ConversionRate#CTAOptimization
Real talk:
Nobody will read your essay-long landing page...
Unless you hook them in the first 7 words.
Just tested this with "I nearly lost my business because..."
→ 82% read the whole thing.
Start with story, end with sales.
#ConversionRate#ContentStrategy
Best copywriting advice I've gotten:
"Write drunk, edit sober."
Not literally - but write with zero filter first, then go back and make it respectable later.