Fundraising at the seed and pre-seed stages is about storytelling.
- Who are you?
- What are you building?
- Why are you building it?
- What's different?
- Why are you the right person to do this?
- Why is it going to get really big?
- What has changed?
One of the big mistakes that I see first-time founders make is over-fixating on revenue instead of trying to create the most compelling story possible.
It's much more important to get a customer that LOVES your product and validates your hypotheses about the world and the future than it is to demonstrate revenue growth - especially if that growth involves small absolute values over a small time window.
Investors will fund you based on the quality and credibility of your story. Nothing else matters at this stage.