So far 2026 has been all about giving increasing flexibility and making life easier for social media teams by building things they’re actually asking for.
From new platforms and post types to a host of optimizations and improvements, here's everything we built in Q1 👇
@santiagomed social tech founder here - would love to help trial the new developer experience and usage-based pricing.
can you help a fellow software guy out?
As we wind down the final few weeks of the year, it’s time to look back at what we built in 2025. 👷
From major new features like competitor and influencer tracking, to optimizations to make life easier on social, we continued to help teams measure what matters and move fast. 🏎️
It’s the final day of the month, which means a new edition of The Social Navigator newsletter to get you current on all the latest in the world of social 🧑🚀
🍎 Big data in the Big Apple
We’re excited to team up with @socialmediaweek as an official partner, and can’t wait for all the sessions, speakers, and socializing.
Still thinking of going but haven't made a final decision? Talk to us and we’ll save you 20%.
#SMW
We’ve officially released support for Instagram’s new Views metric 🎉
Impressions and Plays have been dropped by Meta, and will no longer update. We’ll continue to show these in Measure Studio for now to give you time to preserve your data.
@MeasureStudio We add new metrics all the time, but switching from one core metric to a totally new one is a first. Smooth launch for all of our customers in spite of Meta moving the goalpost on timing and function multiple times. Great work, team! 🎉
@WhiteBoardFin It’s almost as if the entire world was inside for almost an entire year and had nothing to do but vote their frustration against an incumbent. Republican turnout was up too. 334M people live in the United States. Use your noodle.
@XDevelopers The Threads API is free. V2 used to give 2M requests for $100 per month. You now charge $5000 for half that. You're going to lose what little of your developer community you still have.
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