Ryan Henry Joe

Writer, Reader. EiC @Adweek. Formerly @BusinessInsider and @AdExchanger. I work for two cats. Secret comics podcast:

[Ryan Henry Joe @threefirstnames]

@aripap Ouch

[Ryan Henry Joe @threefirstnames]

@SarahSluis Badge of honor. I'm envious.

[Ryan Henry Joe @threefirstnames]

@LaurenJohnson @BusinessInsider @Adweek I too am extremely excited!!!

[Ryan Henry Joe @threefirstnames]

@gamoid Matt, so sorry to hear this. You and your team always did fantastic work.

[Ryan Henry Joe @threefirstnames]

@skyegould Skye, I'm so sorry to hear this. You brought so much life to Insider's articles.

[Ryan Henry Joe @threefirstnames]

@airgups23 My personal gmail has around 8k unread, and I cleaned it out relatively recently. I've basically just given up.

[Ryan Henry Joe @threefirstnames]

MediaMath once seemed to be an ad tech company that would make investors rich, like The Trade Desk or AppNexus. Instead, many got nothing. This must-read from @larakiara reveals how a once-promising company missed so many promising opportunities.

https://t.co/UHIR7KZJQk

[Ryan Henry Joe @threefirstnames]

I close one tab and two grow back.

[Ryan Henry Joe @threefirstnames]

Millions of people tuned in to UK media to follow coverage of the Queen's death. Following government guidance, UK media instituted an ads blackout — but @larakiara reports that led to a revenue deficit of over $100M.

https://t.co/1C3zt7M9e8

[Lara O'Reilly @larakiara]

Bridgepoint released a statement confirming our scoop this morning: https://t.co/AerPV9oPaf

[Ryan Henry Joe @threefirstnames]

.@Microsoft already has a $10B ad biz and it's building even more, with @Xbox inventory, a coveted ad sales deal with @Netflix, and the @xandr ad platform. @larakiara and I compiled a list of the 14 execs steer that ship.
https://t.co/GNwkbPkRnB

[Ryan Henry Joe @threefirstnames]

.@Amazon is stepping up its push into influencer marketing and wants to get brands to buy in. Here are the influencer events it's planning through the rest of the year, and all the sponsorship opportunities, from @LaurenJohnson. https://t.co/Bkthu1iqBz

[Ryan Henry Joe @threefirstnames]

If your employees inquire about the lack of raises, you probably don't want to bring up your car collection. That, and other details behind how Oracle's martech and adtech businesses faltered. From myself, @bellelin_ and @lmoses https://t.co/KWTq8PYuSZ

[Ryan Henry Joe @threefirstnames]

Here's how Apple ads will likely work, and how they could add $1B a year to the company coffers. Incisive breakdown of the new biz from @larakiara: https://t.co/JfvnCScMZS

[Ryan Henry Joe @threefirstnames]

@aripap @aexm @adamheimlich When they grow up, they can tell their grandkids how they used to bike through miles of filthy snow to get to school. It will be a life experience they can lord over future generations.

[Ryan Henry Joe @threefirstnames]

The most recent round of Oracle layoffs was a total mess. Here's what it looked like from the inside. Reporting from @bellelin_, @ashannstew, and myself.

https://t.co/ZSX0J6wEHy

[Ryan Henry Joe @threefirstnames]

You already know about Google delaying the Great Cookie Quash. So meet Jerry Dischler, the Google exec spearheading the company's ad strategy. He has to keep the money coming in amid all the regulatory and privacy challenges. https://t.co/HXCERwYmoW

[Lara O'Reilly @larakiara]

Google gave everyone some breathing space by delaying its plans to kill off cookies, again, last week. @threefirstnames and I took a look at why it's all taking so long https://t.co/N8uljiKEP9

[Ryan Henry Joe @threefirstnames]

Google has moved its deadline to kill cookies to 2024. Scoop from @larakiara and myself.

https://t.co/oz96plJWvB

[Ryan Henry Joe @threefirstnames]

@larakiara @robnorman Wear them and blame the bride.