MediaMath once seemed to be an ad tech company that would make investors rich, like The Trade Desk or AppNexus. Instead, many got nothing. This must-read from @larakiara reveals how a once-promising company missed so many promising opportunities.
https://t.co/UHIR7KZJQk
Millions of people tuned in to UK media to follow coverage of the Queen's death. Following government guidance, UK media instituted an ads blackout — but @larakiara reports that led to a revenue deficit of over $100M.
https://t.co/1C3zt7M9e8
.@Microsoft already has a $10B ad biz and it's building even more, with @Xbox inventory, a coveted ad sales deal with @Netflix, and the @xandr ad platform. @larakiara and I compiled a list of the 14 execs steer that ship.
https://t.co/GNwkbPkRnB
.@Amazon is stepping up its push into influencer marketing and wants to get brands to buy in. Here are the influencer events it's planning through the rest of the year, and all the sponsorship opportunities, from @LaurenJohnson. https://t.co/Bkthu1iqBz
If your employees inquire about the lack of raises, you probably don't want to bring up your car collection. That, and other details behind how Oracle's martech and adtech businesses faltered. From myself, @bellelin_ and @lmoses https://t.co/KWTq8PYuSZ
Here's how Apple ads will likely work, and how they could add $1B a year to the company coffers. Incisive breakdown of the new biz from @larakiara: https://t.co/JfvnCScMZS
@aripap@aexm@adamheimlich When they grow up, they can tell their grandkids how they used to bike through miles of filthy snow to get to school. It will be a life experience they can lord over future generations.
The most recent round of Oracle layoffs was a total mess. Here's what it looked like from the inside. Reporting from @bellelin_, @ashannstew, and myself.
https://t.co/ZSX0J6wEHy
You already know about Google delaying the Great Cookie Quash. So meet Jerry Dischler, the Google exec spearheading the company's ad strategy. He has to keep the money coming in amid all the regulatory and privacy challenges. https://t.co/HXCERwYmoW
Google gave everyone some breathing space by delaying its plans to kill off cookies, again, last week. @threefirstnames and I took a look at why it's all taking so long https://t.co/N8uljiKEP9