Cole Sprouse says he no longer speaks to his mother but still honors the vision she once had for him and Dylan
Steven Bartlett: "You don't speak to your mother anymore"
Cole: "I don't. But she put me on this path, and there was once a woman who was very clear-headed and who had a beautiful vision of the kind of people my brother and I could be, and in very many ways I honor the dream she once had"
"So that if she were lucid enough and came back and saw what I had become, she would go, 'Man, I was right'"
"And in that way it would validate the entire life of pain and trauma that she has gone through"
Brock Purdy says talent stops being the separator once you reach the NFL
“Everybody in the NFL that's a starter, even second string guys, is the best in the world at what they do.”
“And you can have a great team in college, be surrounded by a great supporting cast. All these SEC schools are great, and recruit great, and win national championships. I'm not knocking them for that, that's awesome. Keep doing that. But when you play in the NFL, you're playing against the best of the best at every position.”
“So how do you separate yourself? The talent, everybody’s so talented. You gotta be talented to play. But at the end of the day, it’s coming down to the mental part of the game. Processing quickly, making the right decisions over and over and over.”
“George Kittle told me my rookie year, it's a Marshawn Lynch quote, it goes, you're gonna get 'Got' but you gotta 'Got' more than the other guy.”
“At the end of the day… you just gotta be more consistent than the guy across from you, and do better longer. They’re going to make great plays… but who can do it the longest mentally, physically, all of it?”
Em 2019, o Burger King queria colocar sua marca dentro do FIFA, o maior videogame de futebol do mundo.
O problema era simples: patrocinar grandes clubes como PSG ou Barcelona custava dezenas de milhões de dólares.
Então a equipe de marketing fez uma pergunta diferente.
E se patrocinássemos o menor clube possível?
A resposta foi o Stevenage FC.
Na época, o time jogava na quarta divisão inglesa, tinha um estádio para apenas 2.800 pessoas e quase nenhuma visibilidade internacional.
Mas dentro do FIFA, todos os clubes aparecem no mesmo universo.
No modo carreira do jogo, qualquer jogador pode contratar estrelas como Messi ou Cristiano Ronaldo para jogar em qualquer time.
Inclusive no Stevenage.
O Burger King percebeu algo que ninguém havia explorado.
Se patrocinasse o Stevenage, o logo da marca apareceria automaticamente no uniforme digital dentro do FIFA.
Foi então que nasceu o “Stevenage Challenge”.
A proposta era simples: escolher o Stevenage no jogo, contratar grandes estrelas, marcar um gol e postar o vídeo nas redes sociais.
Em troca, os jogadores ganhavam comida grátis no Burger King.
O resultado foi imediato.
Em poucas semanas, milhares de vídeos começaram a circular com Messi, Cristiano Ronaldo e Neymar vestindo a camisa do Stevenage com o logo do Burger King.
Mais de 25 mil gols foram compartilhados nas redes.
O Stevenage virou um dos times mais usados do FIFA 20.
E pela primeira vez na história do clube, as camisas do time esgotaram.
A campanha gerou mais de 1 bilhão de impressões de mídia espontânea e ganhou o Grand Prix no Cannes Lions, o prêmio mais importante da publicidade mundial.
Tudo com um investimento de cerca de U$ 65 mil.
A grande lição não é sobre futebol.
É sobre entender o sistema onde as pessoas já estão interagindo e encontrar a brecha que ninguém percebeu.
A hospital room was turned into a heavy metal concert to grant a terminally ill fan's final wish
After being unable to attend a gig live, Canadian band The Scepter brought it to him
Former college basketball coach Bruce Pearl says ‘victim mentality’ should be rejected.
“Failure is part of life. It’s how you process it.…you still got to see yourself having success and then just not look at every loss like it’s a failure.”
🎥 @marissastreit / @prageru
Mexican cartels are setting Vietnam-era booby traps inside US national parks. The tips are coated in a nerve agent so deadly the cartels themselves call it "El Diablo."
Retired game warden John Nores explains what his team found:
Shout out to THIS guy who decided to take a spoonful of his mashed potatoes while ducking and covering after tonight's WHCD shooting. No way he was passing up on that free food, even with Secret Service having their guns drawn out. 🙌 😂