Ravi Kumar Verma

epicure, sloppy..sleepy

[Ravi Kumar Verma @thunder0223]

कोई मारेगा नहीं…होली है…#happyholi #Holi #Aajtak

[Ajeet Bharti @ajeetbharti]

मुझे पीएम के जन्मदिवस से समस्या नहीं है। मेरी समस्या तरीके से है। जो व्यक्ति सत्ता में आते ही दिखास और छपास पर नेताओं को समझाया करता था, आज उसकी चाटुकारिता में हर भाजपा सरकार, हर विभाग/मंत्रालय ओवर द टॉप उत्सवधर्मिता में डूबने को व्याकुल है। क्या यह दोगलापन नहीं है?

मोदी का जन्मदिवस उनके जीते-जी सरकारी खर्चे पर कैसे मनाया जा सकता है? उज्जैन के 58 लाख दीपों का व्यय भाजपा वहन करेगी या मध्यप्रदेश सरकार? दिल्ली के सवा लाख दीपकों का व्यय रेखा गुप्ता के व्यक्तिगत लॉकर से जाएगा या दिल्ली सरकार के फंड से?

मोदी का जन्मोत्सव एक व्यक्तिगत विषय है और उसका उत्सव पार्टी मना सकती है, सरकार नहीं। सरकार तब मनाएगी, जब वो सेवानिवृत्त हो चुके होंगे और जनता को लगेगा कि कुछ कर के गए हैं। संभवतः, राष्ट्रीय अवकाश हो जाए उस दिन, ‘सेवा दिवस’ मने और ड्राय डे रहे।

उनकी छवि नोटों पर आ जाए और… जो भी है, आप समझ गए होंगे। जीवित रहते ऐसा करना बिलकुल वही कार्य है जैसे गाँव में कुछ बुजुर्ग अपने जीवनकाल में ही मृत्युभोज करवा लेते हैं। उन्हें विश्वास रहता है कि उनके मरने पर नकारे लोग जमीन हथिया लेंगे, और भरगामा की जगह भैयारी भोज कर देंगे।

भाजपा मुख्यालय को दीपों से नहला दीजिए। हर भाजपा कार्यकर्ता कलशयात्रा निकाले। हर राज्य मुख्यालय में चायनीज झालड़ बँधे। महीने भर आयोजन हो। भोज और उत्सव हो। लोग उपवास और रोजे रखें। किसी को कोई समस्या नहीं होगी। पर स्कूलों में बच्चों को बुला कर दीये जलवाना, चित्रकारी, भाषण आदि, वह भी एक महीने तक!

बिहार में बाढ़ है और हमारे महान मुख्यमंत्री दीये जलवा रहे हैं! कर्ज में डूबे राज्य दीपकों का गिनीज रिकॉर्ड्स बनवा रहे हैं! और इन सबके मध्य मोदी जी की आत्मा धिक्कारती नहीं कि हे महामानव, ये तू क्यों करवा रहा है? रोक क्यों नहीं रहा अपने नाम पर हो रहे इस बकवास को?

सरकारी खर्च पर यह भौंडापन अस्वीकार्य है। मोदी ने देश के लिए बहुत कुछ किया है, क्योंकि वही कार्य होता है प्रधानमंत्री का। हमने अच्छी बातों की सराहना की है, और बुरी की आलोचना करते रहेंगे।

यह आत्ममुग्धता असुरक्षा की भावना और विश्वास की कमी के कारण बढ़ती जा रही है। आपका कार्य ही आपकी डिग्री, पहचान और पीआर होना चाहिए। इसके लिए कुछ भी अतिरिक्त करना, स्वयं के अच्छे कार्यों में कॉन्फ़िडेंस खोने जैसा है।

ब्रांड मोदी को मोदी के इनर सर्कल के मूर्खों ने जितना डाल्यूट किया है, वह एक केस स्टडी बनेगा।

खैर जो भी हो, आप शतायु हों। आप सत्ता में होने के कीर्तिमान बनाएँ। विहग, बंदी और चारण, आपका कीर्ति गायन करें। आपको भारत रत्न दिया जाए। आपके सम्मान में लोग स्वतः दीपक प्रज्वलित करें, आपको टैक्सपेयर के पैसों पर अम्बानी के स्तर का पीआर न करना पड़े, यही मेरी कामना है।

[Ashwini Vaishnaw @AshwiniVaishnaw]

The chip journey, simplified.

[Swati Goel Sharma @swati_gs]

1. What's wrong with the Giva ad?

Nothing you see on TV/advertisement or/big screen, especially in big budget projects, is innocent or accidental

The Giva ad continues a broader trend in how film-entertainment and ad industries have treated cultural sensitivities of the two majority communities very differently for years - something Gems of Bollywood has exposed so clearly

Look at the way popular culture has marketed Hindu festivals for years. For instance, check any compilation for suggestions for Diwali playlist:
“Abhi Toh Party Shuru Hui Hai”
“Let’s Nacho”
“Tamma Tamma Again”

But typical suggestions for Eid playlist:
“Noor-e-Khuda”
“Maula Ali”
“Kun Faya Kun”

Typical media suggestions for Diwali outfit ideas these days: sexualised styling - cleavage, revealing blouses, familiar Bollywood glamour

Typical outfit suggestions for Eid: Rich and covered

This means that they know what cultural sensitivity looks like, what a family gathering looks like, what sanctity of a festival looks like

But they apply it only where they want

The test of their intention is simple. Look at the image attached. Imagine her holding a plate for Iftari and the text saying Eid. Will any brand ever run such an ad?

2. Are these ads really made to increase sales during Rakhi?

The primary purpose of such an advertisement is not to sell jewellery for Rakhi. Conduct a market survey. Show consumers the ad and ask them whether the imagery is prompting them to buy Giva jewellery on Rakhi for their sisters. I doubt the answer would be overwhelmingly yes

Modern advertising works at a deeper level than simply saying buy this product. It is often aimed at shaping long-term attitudes

When the same kind of imagery is repeatedly used around certain festivals, weddings and family occasions, it leads to normalisation of a particular culture

Much of it seems to be aimed at creating a society where every aspect of a woman's life is sexualised. I would say it is the same mindset that wants to legalise adult men having sex with schoolgirls

3. How should the public respond?

Stop treating these celebrities as icons and withdraw your interest from them

The same actress as in the ad did Thumkeshwari item number and then pretended to be Ma Sita on screen - until we vehemently opposed it, ran a campaign, people responded and the movie bombed

Reject them from every aspect of your life where you have a choice

[Nayab Saini @NayabSainiBJP]

लाडो, आप हिंदुस्तान की प्यारी बेटी हो। ❤️🇮🇳

आपकी बोली अलग हो सकती है, आपकी पोशाक अलग हो सकती है, पर आपके दिल में धड़कने वाला हिंदुस्तान वही है, जो हर भारतीय के दिल में बसता है।

देश का हर कोना हमारा है और हर बेटी हमारी अपनी है। हम अलग-अलग रंगों में रंगे हो सकते हैं, पर तिरंगा जब सिर के ऊपर लहराता है, तो हम सबकी पहचान एक हो जाती है।

यही हमारे भारत की खूबसूरती है - बोलियाँ अनेक, रंग अनेक, पर दिल एक… हिंदुस्तान एक।

लाडो, तू हिंदुस्तान की लाडली-कोडली बेटी सै। ❤️🇮🇳

तेरी बोली अलग हो सकै सै, तेरी पोशाक अलग हो सकै सै, पर तेरे दिल म्हं धड़कण आला हिंदुस्तान वोए सै, जो हर भारतीय के दिल म्हं बसै सै।

देश का हर कोना म्हारा सै और हर बेटी म्हारी अपनी सै। हम अलग-अलग रंगां म्हं रंगे हो सकैं सैं,
पर तिरंगा जब सिर के ऊपर लहरावै सै, तो सबकी पहचान एक हो जावै सै।

याए म्हारे भारत की खूबसूरती सै - बोली अनेक, रंग अनेक, पर दिल एक… हिंदुस्तान एक।

[Bhupender Yadav @byadavbjp]

We hear you, beta!

आप इंडिया 🇮🇳 हो।

आपको ढेरों आशीष 🙏

[Priyanka Chaturvedi🇮🇳 @priyankac19]

Just watched Declassified: Operation Sindoor, which is a fantastic effort to showcase the entire unified operations of all three arms of the defense forces to teach Pakistan a lesson of their life till they go rogue again. But, whoever gave the idea of putting it behind a paywall rather than making it accessible to every citizen to watch it for free is not only doing a huge disservice to the immense efforts of our armed forces but also ensuring that the international doubting toms keep seeding misinformation. Hope sense prevails & the entire nation watches it.

[Narendra Modi @narendramodi]

Parliament passes a Bill that makes our examination system more robust!

[Shiv Aroor @ShivAroor]

Sharmila Dhankar.
Polio at age 2.
Mother blind, father farmer.
Married at 18.
Beaten for dowry.
Beaten for giving birth to 2 daughters.
At 26, beaten near fatally, thrown out.
At 34, began shotput training.
At 40, 1st 🇮🇳 para-athlete 🥇 at CWG.

[Kamlesh Singh / Tau @kkstau]

Every generation has had a Z phase. Every generation has rebelled at the right age, filled with leftist rage.

Every generation has had people cheering them on. And every generation has had people calling them useless. Parasites.

Every generation has suffered a lathi charge. Often rubber bullets, and some were unfortunate enough to be hit by live ammo. Dead.

Every generation has had politics placate them, making them feel important.

Every generation has been promised the world. And every generation has survived betrayal.

People have immolated themselves and the government has turned a deaf ear. People have only blocked roads and the government has given in.

This baptism by fire is part of life in this unfair and lovely world. Don't fear the fire. Don't play with it either.

Don't lose hope. Don't be too high on the hype either. No matter what they tell you, you will be the world to your family and friends. And no matter what they tell you, you are not unique. Either.

[Vishal Ganesan @vjgtweets]

I haven't been following the India protests that closely, but it seems to me that they reflect a basic contradiction in India's political economy that will naturally get more acute as the country grows economically. At a very basic level, the path to political power in India is through the rural poor and the farmers. This plays out at the central and state level, with governments at every level regularly extracting resources from surplus-producing urban areas to fund welfare for the hinterlands. As long as this basic political logic remains, Indian politicians will neglect the aspirations of the electorally insignificant urban middle class who form the bulk of the protesters.

The BJP has somewhat successfully bridged this divide through Hindutva politics: When it comes to economic policy they double down on rural development (water connections, electricity, welfare etc.) while pushing cultural and religious nationalism to satisfy the ascendant Hindu middle class that has the luxury of voting on ideological lines. But this is not sustainable in the long run. As the urban middle class grows, the demand for greater economic opportunity, a better standard of living, and the promise of a better future will naturally increase in intensity.

Retorts about the depredations of the Congress-era, even if true, are little consolation to the young who have only known BJP-led India. The reflexive tendency of BJP supporters to see protests as a "foreign conspiracy" reflects a basic inability to see the world through the eyes of others. That there are bad actors is no doubt true, but this does not detract from the legitimacy of the complaints about corruption, stagnation, urban misgovernance etc.

Modi and the BJP have spent years referring to their era of electoral dominance as a "golden age" of Indian economic and cultural regeneration. Turns out when you set expectations high, people will expect you meet them. Who would have thought?

[Ritika J Chandola @RitikaChandola]

My appeal to every student going to the protest.. please listen to this video carefully..
#cjp #abhijeetdipke #sauravdas #ashutoshranka #AAP

[The Jaipur Dialogues @JaipurDialogues]

Great take by Arnab!🔥

[Sandeep Mall @SandeepMall]

It’s high time we get away with British designed summer holidays for judiciary. Almost 80 years of independent India.

[Abhishek 𝐁𝐚𝐜𝐡𝐜𝐡𝐚𝐧 @juniorbachchan]

Banging, AJ! @ajaydevgn

#Chauhaan - https://t.co/x4p1kbrkF5

[Ravi Kumar Verma @thunder0223]

@AshwiniVaishnaw @PMOIndia @narendramodi_in @RailMinIndia And fix…does this make sense to boast about bullet trains, but not fix this already known issue from past 15-16 years…isn’t this enough time to fix this issue…we talk about using AI everyday and in everything…does this issue make sense at all…@AshwiniVaishnaw @PMOIndia

[Ravi Kumar Verma @thunder0223]

@AshwiniVaishnaw @IRCTCofficial @PMOIndia @GoI_MeitY @RailMinIndia @narendramodi @narendramodi_in let’s stop boasting or getting proud of our technical advancements in railways, semiconductor or AI until we are able to fix this IRCTC #tatkal ticket booking issue…contd..

[Ravi Kumar Verma @thunder0223]

@AshwiniVaishnaw @PMOIndia @narendramodi_in @RailMinIndia have been trying from past two days, once in get logged in, either the transaction is dropped, or captcha doesn’t load, or frequent heavy load errors fill the screen..it’s like too much…why can’t be prioritise this…contd

[The Hindu @the_hindu]

Norway, a country of just 5.6 million people, controls one of the world’s most powerful financial assets a $2 trillion sovereign wealth fund. Built from oil revenues but invested globally, it is considered one of the most successful economic strategies in modern history. Here’s how Norway did it and why it matters today.

https://t.co/xBhtBuZBpF