Private Practice Growth Tips

Insights on growing a private therapy practice.

From the team who bought you Timewith.

For hassle-free practice management 👉

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4) Double-down on what works

It's tempting to get caught up & think that since something is working, you should now look elsewhere to double up on successful channels.

But really you should ask yourself if you've squeezed the channel for all it's worth to you.

[Private Practice Growth Tips @timewith_uk]

Success at private practice marketing does not stem from marketing genius.

But nor does it stem from hopeful stabs in the dark.

If you're serious about getting results there are some fundamental principles which need to be adhered to.

Here are my top 4:

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3) Get tracking and analytics in place

This follows on from 2. You need to have a grasp of how your business is doing.

Where are people finding you? And which of these sources is generating long-term clients?

[Private Practice Growth Tips @timewith_uk]

5) Choose your marketing channels & tactics

For each channel, define the effort, cost, competition and potential pay-off. Weigh things up carefully.

[Private Practice Growth Tips @timewith_uk]

Before jumping straight into marketing your practice, it’s wise to have put certain pieces in place.

Here's a 5 step process for setting up your private practice marketing operation:

[Private Practice Growth Tips @timewith_uk]

4) Have S.M.A.R.T goals

If your vision statement is your north star, your goals are all the checkpoints you need to hit. The key to succeeding in any goal is to make each complex goal as simple and clear as possible.

[Private Practice Growth Tips @timewith_uk]

On the other hand, the online therapist's competition is the entire English-speaking world.

People have no specific reason to find them, or to book them if they did.

Find an angle.

[Private Practice Growth Tips @timewith_uk]

Every therapist needs to niche down to some extent. For online therapists this is non-negotiable.

Here's an example to illustrate why:
THREAD/

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She obviously has an advantage over therapists based in Derby, for example.

The reality is that all therapists who practice face-to-face occupy a niche by definition - even if they didn't do this consciously after taking a marketing course.

[Private Practice Growth Tips @timewith_uk]

If you've made a vision statement for your practice, please share. It would be great to hear about how some therapists have gone about this.

[Private Practice Growth Tips @timewith_uk]

Have you written a vision statement for your
private practice?

A thread on the value of this:

[Private Practice Growth Tips @timewith_uk]

It might help you to think of other practitioners you know and ask:

- “How am I different?”
- “What is it that I want my service to stand for?”

This will be invaluable later on when you are growing and is important you are clear on from the get-go.