timothé rey 🏔

Freelance Mobile App Growth Consultant

[timothé rey 🏔 @timothe_rey]

I just published a full walkthrough on launching your *first* Meta Ads campaigns for subscription-based mobile apps (Installs → Trial → Purchase).

https://t.co/4tdleBUACa

[timothé rey 🏔 @timothe_rey]

@stanwithouski it's worth testing if you're curious but to me on meta ads handles etc are not as important as creatives themselves

[timothé rey 🏔 @timothe_rey]

The Seufert piece that started all this → https://t.co/QfqeBTKIFI by @eric_seufert

[timothé rey 🏔 @timothe_rey]

Eric Seufert's "Retire the LTV metric" had one idea that changed how I price UA:

One metric: ROAS.
Two knobs: the horizon (Dx) and the bar (%).

Most teams don't challenge this enough. Someone set "150% ROAS at D30" two years ago and nobody questions it.

[timothé rey 🏔 @timothe_rey]

What's your current horizon (Dx)?

What's your current bar (ROAS %)?

Can you defend both?

[timothé rey 🏔 @timothe_rey]

@gabriel_mlx they are not limited to the US ! ask claude for pricing lol the devil is in the details for these kinds of services

[timothé rey 🏔 @timothe_rey]

@Thomasbcn try super long creatives! > 45sec