Almas | PuneDAO | almas.offline

Product Marketing Generalist | 🗣️#WIPM & @videodb_io

[Almas | PuneDAO | almas.offline @titaniumals]

Pune builders, this one is for you. ☕🧑‍💻

I put together a little throwback from our September builder sessions w @videodb_io demos, crazy ideas, conversations, experiments & the kind of energy u only get when builders get into d same room. ❤️

https://t.co/RRHJoPDJFw

contd..

[Almas | PuneDAO | almas.offline @titaniumals]

@akhilnanavati Janamdin Mubarak ser !!!

[Shubh Agrawal @ShubhAgrawal26]

I genuinely don't understand why some business owners don't take the time to understand gross margins and CAC and how you can literally trade $20 for $100 using a referral / affiliate program

..but since you're here , I'll tell you how I think about using affiliates and the mental reframe you need to make it work.

ESPECIALLY if you're a services business.

1. Understand CAC exists (customer acqusition cost)

Every customer takes some cost to acquire. You just don't see it in the early days because most customers come from word of mouth and random messages.

You don't even notice CAC when you're small, but as you grow - it becomes more and more expensive to get customers and CAC rises.

the typical journey is -

> You don't even know CAC exists for you
> You start seeing a cost to acquire customers but its small
> CAC rises as you grow

so for a typical business - if you're making $10,000 from a customer and it costs $2000 to deliver the service (employees, tools etc) , your gross margins is $8,000

in the early days, you as business owner keep the entire $8k in your pocket , you reach $50-60k a month which 70-80% margins and it feels all good and nice.

But then ur stuck - because when you realize that future customers might cost $1,000 to acquire, and ur $8k take home becomes $7k, the warm fuzzy feeling vanishes.

what you're not realizing is that getting 5 additional customers you make $7k each on are WAY better than making $8k on one client.

The easiest way to do this - before you do any content, any outreach, any ads is to set up a referral system.

it's one of the best compounding machines you'll set up in your business.

You need to be willing to give 10-20% to someone else to acquire more customers if margins allow.

now - how do you even set one up?

here's what i tell people:

-> Set a referral rate - 15% of project value. For retainer clients, offer the reward as a discount on their next month’s retainer.

-> Ask at four moments: after a happy client receives their work; when a deal is closed-lost; when an outreach lead ghosts or says no; and in the monthly newsletter, alongside “view work” and “book a call” CTAs.

-> Track client champions - Track every person you worked with who hired you for a project or was a POC, and reconnect when they change jobs or get promoted.

there are tools that let you do this btw

be willing to pay $20 in affiliate if it means getting a customer that pays you $100, if you're at 20% gross margins, you're still netting $60 on that deal.

and guess what - you can upsell and cross sell that client into other higher ticket offers.

getting the customer is important, not maximizing margin on first transaction with fewer customers.

go win.

[Almas | PuneDAO | almas.offline @titaniumals]

@draprints Linkedin

[Almas | PuneDAO | almas.offline @titaniumals]

@bretonwill GTM

[Shubh Agrawal @ShubhAgrawal26]

If you're a b2b company making at least $50k a month in revenue but can't get past the $5m ARR number and sell to an ICP that's active on twitter and LinkedIn, please do this so you can finally close more deals and your sales guy can make enough commissions to buy that car he wanted 👇

1. Build a custom feed of all the best performing content by people in your space

team members, competitors, thought leaders and creators in your space, keep an eye out on every content they post that is an outlier for them.

outlier = something that gets 3x their average engagement.

All those posts show up here for your inspiration to create new content for twitter and LinkedIn.

2. Scrape post engagers from bottom of funnels posts by said creators

Have a simple and cheap claude haiku agent read all of these posts (especially the ones from competitors) and determine if the post is about the problem you solve.

Scrape every single person who engaged with this post.

You can only do this for comments on twitter (X), and both likes and comments on LinkedIn.

oh and you can also just scrape people following your competitors company page as well.

3. Set up a simple website visitor identifier tool

If you get over 5000 unique visitors a month in traffic and atleast 60% come from the US, use a simple de-anonymization tool to find who those people are.

4. Qualify each lead and send them different places

use haiku to do a preliminary check to keep costs low and remove any obvious unqualified leads, then use sonnet + serper api + exa api to qualify every single one of those people for ur ICP fit.

All the ICP fits go to a google sheet, use any good email enrichment tool like @prospeo_io or @findymail to enrich their Emails, LinkedIn and other details.

also enrich phone numbers for the highest quality fits.

5. GTM orchestration

Everyone in the google sheet gets uploaded to LinkedIn and gets shown re-targeting ads built for problem/solution aware audiences.

the highest quality leads, especially the website visitors get a cold call from your sales guy.

Everyone else gets a LinkedIn outreach and a cold email.

_____

now turn the positive responses into a sales call, tell the negative responses/not now folks about your affiliate program.

Send memes to everyone who replied once but ghosted later.

go win.

[Almas | PuneDAO | almas.offline @titaniumals]

@Ultraroboticsco Would have been great if @videodb_io have launched https://t.co/uRBUkCnMZb couple of yrs back.

[VideoDB @videodb_io]

London robotaxi rides. A Mercedes production deal. A Maserati driving hands-free in Turin.
@alexgkendall and @wayve_ai are taking one AI driver to any car, anywhere.
Front row for his #LongHorizon keynote on 20 Oct. Meet us at booth S5 👋

[VideoDB @videodb_io]

Ask a robot archive for "every failed insertion on a cluttered bench" and the moments play in about half a second.

Our essay covers the query engine we built. It keeps every episode whole, so no question waits on a pipeline.

What an answer carries and how it trains a model 🧵

[Pragnya Gupta @GuptaPragnya]

Vishishta Narayan Singh
Who was he⁉️

He was a Bihari Mathematician who all of India should have known about,
He should have been a Heroic Figure. He was one who challenged Einsteins theories.
He was with NASA on several missions.
How he died was shocking.

Such great Indians are not our Heroes.
What children today aspire to be is even more shocking.
What can be expected when a Govt like BJP promotes not experiments and researches but Reel Making as a course option 🤷‍♀️⁉️

Gobar and Goumutrr don’t make GOATs, they make bull crap youth who dance and prance before Masjids & Churches thrusting their pelvis making indecent gestures.

This man must be applauded and respected for his initiatives in making Indian researchers and scientists famous and inspiring. 🫡🙏

[VideoDB @videodb_io]

We think a lot about which episodes are worth training on. @LeRobotHF's shirt-folding write-up puts a number on it.

Across 11 experiments:
Algorithm changes: +5 to 20 pts
Curated set, 1/5 the size: +50 pts

Cleaner data beat more data.

The write-up: https://t.co/2fF2lWYS35

[VideoDB @videodb_io]

A language model can tell you what usually comes next. A world model should tell you what happens if you act.

Our essay looks at how JEPA could get there, for VLMs, VLAs and robots.

Why tokens fall short, how JEPA works, how it plans 🧵

[Almas | PuneDAO | almas.offline @titaniumals]

& we're doing it again.

🥐 Breakfast with Builders
📅 3rd Oct⏰ 11:00 AM onwards📍 The Office Club

No stage. No pressure.

Just builders, ideas, brkfast & conversations that may turn into something bigger.

Lets Hang out

#PuneBuilders #PuneTech #BuildInPublic #AI #VideoDB

[Almas | PuneDAO | almas.offline @titaniumals]

Pune builders, this one is for you. ☕🧑‍💻

I put together a little throwback from our September builder sessions w @videodb_io demos, crazy ideas, conversations, experiments & the kind of energy u only get when builders get into d same room. ❤️

https://t.co/RRHJoPDJFw

contd..

[Almas | PuneDAO | almas.offline @titaniumals]

& we're doing it again.

🥐 Breakfast with Builders
📅 3rd Oct⏰ 11:00 AM onwards📍 The Office Club

No stage. No pressure.

Just builders, ideas, brkfast & conversations that may turn into something bigger.

Lets Hang out

#PuneBuilders #PuneTech #BuildInPublic #AI #VideoDB

[Almas | PuneDAO | almas.offline @titaniumals]

Pune builders, this one is for you. ☕🧑‍💻

I put together a little throwback from our September builder sessions w @videodb_io demos, crazy ideas, conversations, experiments & the kind of energy u only get when builders get into d same room. ❤️

https://t.co/RRHJoPDJFw

contd..

[binji @binji_x]

The way crypto gives grants is so stupid lol

no outcomes

just vibes

things that could make a big difference probably cost less than 10k and one determined person, and yet millions go to groups of people by means of nepotism.

sad.

[VideoDB @videodb_io]

Can a VLM annotate a robot run?

We human-reviewed all 100 videos in WGO-Bench, then scored two VLM annotation pipelines against that reference.

Semantic F1 at IoU 0.5:
VideoDB: 28.93%
Public baseline: 19.92%

How we built it, how it is scored, and where it still fails 🧵

[Almas | PuneDAO | almas.offline @titaniumals]

Ganpati season in Pune is all about one thing: people coming together to create something bigger than themselves. 🧡

So, Punekar builders let's keep that energy going. 🚀

🎥 @videodb_io Demo Day
📅 26th Sept
⏰ 6:00 PM onwards
📍 Pune

🔗 https://t.co/VG6A4xruW7

contd...

[Almas | PuneDAO | almas.offline @titaniumals]

PS: Folks coming on time will get a sweet surprise.🍬

[Almas | PuneDAO | almas.offline @titaniumals]

Ganpati season in Pune is all about one thing: people coming together to create something bigger than themselves. 🧡

So, Punekar builders let's keep that energy going. 🚀

🎥 @videodb_io Demo Day
📅 26th Sept
⏰ 6:00 PM onwards
📍 Pune

🔗 https://t.co/VG6A4xruW7

contd...

[Almas | PuneDAO | almas.offline @titaniumals]

Bring ur curiosity. Bring ur ideas. Bring that half-built project you've been secretly working on.

No fancy speeches.
Just builders, demos, conversations & a little Pune jugaad.

After the modaks, dhol-tasha & visarjan…
let's get back to building. 😄

#VideoDB #DemoDay #AI