Aditya Kumar

Building Insanely Good Coffee | Better Coffee Partnerships & Growth | Ask me about beans & coffee gear

[Aditya Kumar @toadityakumar]

Ironically, Nespresso and Davidoff instant drinkers are the easiest to convert, change thoughts around better coffee —they already value clarity, consistency, and convenience.

𝗕𝗲𝘁𝘁𝗲𝗿 𝗯𝗹𝗮𝗰𝗸 𝗰𝗼𝗳𝗳𝗲𝗲 𝗶𝘀𝗻’𝘁 𝗮𝗯𝗼𝘂𝘁 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻. Better first experience

[Aditya Kumar @toadityakumar]

Over 2025, I’ve served pour-over coffee to 1,200+ people across countries.

𝗪𝗵𝗮𝘁 𝗶𝘁 𝗵𝗮𝘀 𝗿𝗲𝗳𝗹𝗲𝗰𝘁𝗲𝗱 𝗶𝘀 𝗵𝗼𝘄 𝗺𝗶𝘀𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗼𝗼𝗱 𝗯𝗹𝗮𝗰𝗸 𝗰𝗼𝗳𝗳𝗲𝗲 𝘀𝘁𝗶𝗹𝗹 𝗶𝘀.

[Aditya Kumar @toadityakumar]

Gesha remains deeply underrated as a coffee varietal. One cup can reset how people think about coffee entirely. I always recommended people to pick a Gesha of sorts and taste the coffee

[Aditya Kumar @toadityakumar]

Taste shapes everything else—only after that do origin, producer, or story begin to matter to people not deep into coffee as a subject

• Buying decisions matter around being "understood" --builds trust. Trust keeps people coming back and spending more

[Aditya Kumar @toadityakumar]

For most people, black coffee is stuck in the early 2000s—americano or long black, nothing beyond that.

• Many buy coffee chasing tasting notes on a label, only to feel disappointed in the cup. ( an easy fix for many, we look at origin >varietal >process > notes

[Aditya Kumar @toadityakumar]

The coffee dilemma: either you become obsessive… or you settle for mediocre.

But why are these the our only options?
They’re not. More soon

[Aditya Kumar @toadityakumar]

In Bengaluru for the Unconference event on Saturday. If you are dropping by, come say— hello at the event and we’ll brew some amazing coffee together!

[Aditya Kumar @toadityakumar]

@sahana_srik I’ll come
Back to this with a suggestion soon!

[Aditya Kumar @toadityakumar]

Just got into Bengaluru and we have an exciting line of coffee experiences over the next few days — https://t.co/Qt5wz8uYxl would love to meet coffee enthusiasts, home brewers and anyone that’s keen to just learn more about what we are building around experiences & coffee

[Aditya Kumar @toadityakumar]

@mehulved any recommendations?

[Aditya Kumar @toadityakumar]

Hey 👋 folks, I’ll be in bangalore soon. Anyone around #indiranagar who’d like to host a private #coffee tasting experience July 26/28 — 60mins, 5-7 pax

Looking for #8 Gesha coffee subscribers in Bangalore committed for 3 months . 2 slots are taken

[SomethingsBrewing @Somethingsbrwng]

Something's Brewing with @Nshivnan & @toadityakumar on 2nd May 2024. Stay tuned!🤎

@abhineo @India_CBC @mehulved

[Aditya Kumar @toadityakumar]

@lightroastguy @iRahulJadhav @vivekk @abhineo In touch with Abhinav and we’ll put something together one of the days.

[Aditya Kumar @toadityakumar]

@iRahulJadhav @vivekk @lightroastguy Still finalising some spots, so if any recommended spots come to mind, pls do share

[Aditya Kumar @toadityakumar]

@iRahulJadhav @vivekk @lightroastguy Bangalore 29 to 2nd May, Mumbai got some time on 29th too.

[Aditya Kumar @toadityakumar]

On a discovery trip & looking to host a coffee pop-up / tasting experience in mumbai & bangalore April 27 to May 2nd via https://t.co/HhHhfzolIf Would someone be able to connect us to the right folks?

[Aditya Kumar @toadityakumar]

@jasonlk Thinking about customer experience when you carve out sales and marketing

[Yamini Rangan @yaminirangan]

We made a lot of exciting announcements at #INBOUND2021 yesterday...and we are not quite done yet!

@HubSpot is launching The CRM Platform Fund - a $100M fund to invest in growth-stage, customer-first technology companies - through HubSpot Ventures.

[Aditya Kumar @toadityakumar]

@himanshuarora9 @HubSpot @curioed Just got back in, will circle back soon.

[dharmesh @dharmesh]

A behind-the-scenes look at how HubSpot used HubSpot to grow to a $650MM business. One of the slides reveals internal stats about our HubSpot instance.

The Great HubSpot Case Study https://t.co/3spzH192SL