Todd Novick

Veep of Political & Advocacy @DeeprootX. Obsessed with Music. Lover of the Grill. Opinions are my own.

[Todd Novick @todd_novick]

Closing comments from Kelly-“We are only as good as the data we are using!”

[Todd Novick @todd_novick]

Advantage of OTT is providing the 1:1 relationship.

[Todd Novick @todd_novick]

Audience asks for clarity from the panel, “What’s the difference between OTT & VOD”. OTT: “anything that can be live streamed or watch time shifted.”

[Todd Novick @todd_novick]

panelists agree-1st party Data is key. Buy from known publishers.

[Todd Novick @todd_novick]

#AAPCSAC Panelists discussing how much more Cable and broadcast TV people are watching today, just watching it differently...while doing something else.

[Todd Novick @todd_novick]

OTT is on the rise but panelists caution that clients need to ensure it is true, OTT they are buying.

[Todd Novick @todd_novick]

“There are so many choices and so much data, it’s an overload” #aapcsac.

[Todd Novick @todd_novick]

#AAPCSAC panel on “The Evolving Media Buying Landscape” discussion on how everything is evolving quickly and with so many options from OTT to Addressable, the question is, “What is considered TV right now?”

[Todd Novick @todd_novick]

@DeepRootX being well represented by our Analytics Director, Kelly Georgia moderating a session: “The Evolving Media Buying Landscape” Make sure to grab seat!

[Todd Novick @todd_novick]

Live TV estimated to account for 55% of Political and Government advertising share in DC/MD/VA in 2018.

[Todd Novick @todd_novick]

Very excited to see our very own Managing Director, @lukefrans hit the stage for Current state of Local Advertising panel @BIAAdvisorySvcs!