Todd Irwin

Chief Strategy Officer and Founder of Fazer.

[Todd Irwin @toddirwin44]

@BillAckman @POTUS Right on.

[Todd Irwin @toddirwin44]

If you're going to compete with giants, you better have a clearly defined reason for consumers to buy your brand over the others. We've been trying to uncover Fisker's 'reason to buy', and the fact that we're struggling to find one…https://t.co/gwuHusLDAg https://t.co/pypsWYddiT

[Todd Irwin @toddirwin44]

You may love them. You may hate them. But you can't deny them. From business to brand to product to marketing strategy, Apple continues to make all the right moves. Their valuation is the reflection. A testament to their relentless…https://t.co/5pBtD590IU https://t.co/e9DHz7xBxN

[Todd Irwin @toddirwin44]

This new Meta product will try to establish itself as the 'responsible alternative' to Twitter. But can it replace Twitter's frenetic pace and uncensored nature with something more engaging? Can it drive people from one platform to…https://t.co/ccJS7bO2mx https://t.co/dOH7cBcrWx

[Todd Irwin @toddirwin44]

File this under 'How smart can a company get? No one understands the value of providing solutions to customer pain points better than Apple. It's how they position their brand. It's how they position their products. It's how they p…https://t.co/MaTRuNbPMA https://t.co/9x6eWhCphr

[Todd Irwin @toddirwin44]

"CEOs and ELTs sometimes have more persuasive influence than the companies they lead. Intelligent promotion of their personal values and belief systems benefit the brands they run by building customer trust and market authority." .…https://t.co/HQwLf0Trls https://t.co/vkJXKNVggh

[Todd Irwin @toddirwin44]

Thanks, Brandingmag friends, for the feature. Here's a snippet... "Since de-positioning is the 'why' customers buy from your company, we must identify it as the number one growth driver. It needs to be placed at the top of the bran…https://t.co/igSb3XSgaU https://t.co/xkTIyVJiIP

[Todd Irwin @toddirwin44]

Apple launches a new product and I get excited. Meta launches a new product and I find myself filled with anxiety, as if a dystopian future is knocking on our door. Notice the contrast? It begs the question, which brand community d…https://t.co/QWBgQlz6qx https://t.co/93GY9AHUPe

[Todd Irwin @toddirwin44]

The race is on to see who can solve the key customer pain point- mileage per charge. So watch out, Tesla. Toyota knows how to dominate markets. Your customers will flock to their brand if Toyota can solve this hero pain point first…https://t.co/ZjDbjIXJVO https://t.co/C3QtrYDiRb

[Todd Irwin @toddirwin44]

Why is Apple's move brilliant? Besides being masters of second-mover advantage, they identified the weaknesses in Meta's strategy and design and then took the time to make it right for customers. Recognizing that Meta is positionin…https://t.co/V7hgRwSMJS https://t.co/L1lwDmeYs6

[Todd Irwin @toddirwin44]

Companies that focus on brand building do so for a reason, and building an audience that you can own and market to is an excellent one. So even though Peloton is experiencing a downturn, if they remain committed and consistent, thi…https://t.co/oEtHD71ixB https://t.co/qOCoov3m8V

[Todd Irwin @toddirwin44]

How does the Tesla customer who bought their car a year ago for 30% more feel now? Does Tesla not understand that buyers differentiate between brands on price alone and that they are now falling out of the luxury category? Tesla us…https://t.co/eun8ciCdTe https://t.co/GQq2T5pXFI

[Todd Irwin @toddirwin44]

With Apple's history of revolutionizing industries (think Apple Watch and iTunes), you can't help but wonder if they can right Meta's metaverse ship... What innovative approach can Apple apply to this blunder of a business idea to…https://t.co/E6Ig2jKs2p https://t.co/1wis8PloVG

[Todd Irwin @toddirwin44]

SpaceX's showcase of extravagance just blew up. And once again, the question is raised; do we really need to focus on conquering space when we're turning a blind eye to the pressing issue of homelessness on Earth? Isn't it time to…https://t.co/vK3FkhhA3j https://t.co/iIwG0ihRNf

[Todd Irwin @toddirwin44]

See, hear, the metaverse exodus. Watch as brands continue to abandon their metaverse strategies for good reason, as the foundation of this idea is based on a dream, not a customer need or pain point. This story will undoubtedly con…https://t.co/sXaypldtLx https://t.co/vQwEmj1pOj

[Todd Irwin @toddirwin44]

Best team ever! @ericbschwartz @luckynanyxrp @evxntx @memedkucuk @CRYPLEARNER @RRDawnBH @saatchiam @zlemozdg @Amphetaminexyz @FedBlockNews

[Todd Irwin @toddirwin44]

Minted 5 of them! Thanks ConsenSys and MetaMask! @eatabook1987 @Fore_Craft @its_kaushalsr @dejjjen @kamal0elharmoud @lnncoin_com @pumu626 @IJunyx @traderhunter2 @coinn8

[Todd Irwin @toddirwin44]

Guys dont miss it, biggest event this year! @chineselove88 @mrbong148 @Zebra_Africa @debuggingfuture @sara_majdyan @OkoyeJoshuaIfe1 @shuyun54418480 @AGanets @corches_sergiu

[RED SPICE🌶 @redspice__]

We are happy to announce that our NFT collection mint starts now!

It will be available for 72 hrs from now.

Minting price: FREE + gas price.

You can mint it multiple times on our official website:
https://t.co/1BZTRfDm0U
(Connect wallet and follow MetaMask instructions)

[Todd Irwin @toddirwin44]

Best team ever! @HelenAl4906 @Vicma087 @CryptoKasparov @Hotz6868 @SOD_PLAN @K1ng_n1k @Crypto_Lex_ @CryptoNoob408 @mcrisa3 @Bhargavasomu1

[RED SPICE🌶 @redspice__]

We are happy to announce that our NFT collection mint starts now!

It will be available for 72 hrs from now.

Minting price: FREE + gas price.

You can mint it multiple times on our official website:
https://t.co/1BZTRfDm0U
(Connect wallet and follow MetaMask instructions)

[Todd Irwin @toddirwin44]

Wow this is amazing @BlackNFTpirate @SussanaMaritza @1_C_a_t @Fatemehazami2 @Lawal_Yusuf0 @codeboymadif @ChefOctane @VipTrade5310 @vikashmehra102 @TheBunyProject

[RED SPICE🌶 @redspice__]

We are happy to announce that our NFT collection mint starts now!

It will be available for 72 hrs from now.

Minting price: FREE + gas price.

You can mint it multiple times on our official website:
https://t.co/1BZTRfDm0U
(Connect wallet and follow MetaMask instructions)