Tom Pritchard

Copy & Projects Lead at teepee

[Mo Zarrinsadaf @MoZarrinsadaf]

"Everyone’s a Copywriter until there’s a maximum word count."
@VikkiRossWrites

[Tom Pritchard @tom_teepee]

Oh lovely stuff 👌

[Tom Pritchard @tom_teepee]

I feel seen.

[Tom Albrighton @tomcopy]

When you say you’ll ‘have a think’ about something, and a while later someone actually asks you what you thought

[Tom Pritchard @tom_teepee]

@allgoodcopy @UrgentClickHere Oh absolutely. Appreciate 'valuable learning opportunity' may have made me sound like a motivational TED Talk/LinkedIn guru, but we all get feedback that just makes us want to put our head through a wall.

[Tom Pritchard @tom_teepee]

Had this exact conversation recently. In the right circumstances even frustrating, exhausting feedback can be a valuable learning opportunity. If language wasn't nuanced, and if the nuances weren't important, copywriters wouldn't exist.

[Glenn Fisher @allgoodcopy]

There's a natural urge to become frustrated while reviewing legal notes on copy. But it's actually a useful reminder of the subtleties of language, how difficult it is to write clearly and a complete justification of why the world needs copywriters #copywritersunite

[Gary Lineker @GaryLineker]

Terrific movement from The Queen here. Gets behind the defender, goes one way then cuts back inside. Regal attacking play.

[Tom Pritchard @tom_teepee]

This is great - brand copy can't hit hard if it's written & delivered in a vacuum. https://t.co/EQSN0BNamj

[Read Me @ReadMeLKP]

When writing copy you *have* to understand what your audience. What are they thinking about (hopes, dreams, fears, concerns...)? These Timberland show what we mean.

[Ryan Wallman @Dr_Draper]

"We want the copy to say that it's powerful."

"OK."

"But in a genuine way."

*under breath* "This is why they pay me the big bucks."

[Tom Pritchard @tom_teepee]

1. I'm assuming they've gone for 'eastern cluster' because 'Eastern Bloc' was already taken.
2. 20 Fenchurch St's sky garden was a disingenuous planning-sweetener. Hope the new terraces are different.
3. 'Undershaft' is still funny, Eric Parry or no Eric Parry. #londonproperty https://t.co/S2euNH2usl

[Dezeen @dezeen]

Take a look at the future of London https://t.co/qXxwKC3FMa

[Tom Pritchard @tom_teepee]

Speaking completely apolitically, this is [line of text providing quip or comment about leaflet shown in the image]. https://t.co/w1P2JKE8rV

[Jim Pickard 🐋 @PickardJE]

a Tory election leaflet in Redbridge

[Tom Pritchard @tom_teepee]

10/10 for blockchain authenticated jam. https://t.co/BLNkIzZ5xz

[Ryan Wallman @Dr_Draper]

If what marketers said was true...

[Tom Pritchard @tom_teepee]

Really interesting look at London's tall buildings pipeline... https://t.co/emuRFgjs17

[NLA @nlalondon]

The #NLATallBuildings Survey 2018 is available to download here: https://t.co/dJoZa72APg

[Tom Pritchard @tom_teepee]

@DropCapCopy @Honda You can literally hear the agency meeting where someone had to say "Yeah, so Janet from Honda just doesn't think it's clear enough that the gas kicks in *to allow the car to keep running* guys."

[Vikki Ross @VikkiRossWrites]

After recent efforts, I’d say this is Coca Cola’s ad of the year so far

[Copy Cabana @Copy_Cabana]

Celebrating the wonder women who have taken to the #CopyCabana stage this #IWD2018

@DeannaRodger
@SueU
@cinemalover
@caitlin_breeze
@theredmancometh
@SarahTopping3
@KerryThorpe
@sjtanton
@SonjaJefferson
@elle_sis

Watch the 2016 talks here: https://t.co/J3DYBglqbH

[Sean Callaghan @keanespirit]

@tom_teepee @davetrott SFX: Sound of presentation board being bent in two. Markers thrown at wall.

Damn you Tom Pritchard!

Oh well, back to the drawing board...

[Tom Pritchard @tom_teepee]

Advertising polarised - either completely disdainful of rhyme, or throwing everything at campaigns where weather-beaten, soft-spoken northern men spout doggerel about coming home from a hard day's work to an open fire, a homely wife and some Cathedral City. https://t.co/tZ8nqcjjpQ

[dave trott @davetrott]

YOU'RE A POET AND DON'T KNOW IT https://t.co/tzqEI6Parm