Tom Libelt

🇺🇸 🇵🇱 🇹🇭 I code and I market. Helped 900+ companies stop competing on price. Marketed 400+ courses. Now I build my own apps.

[Tom Libelt @TomLibelt]

Dear Course Creator

You could
- create a marketing strategy
- find your audience
- research your market
- fix your positioning
- create uniqueness
- connect all the tech
- revamp your sales page
- create and run ads
- run ads
- write emails

or hire a marketer

[Tom Libelt @TomLibelt]

Be Impatient with action, patient with results

Cash is usually a lagging indicator

[Tom Libelt @TomLibelt]

No clicks? positioning. Clicks but no sales? offer. Everyone asking for discounts? targeting. Refunds? the course itself.

People lump all four into "marketing isn't working" and then fix the wrong one. 20 years in and this map hasn't changed.

[Tom Libelt @TomLibelt]

August 6th SpaceX insiders get to offload up to 20% of their stock

Let's see what that does to price

[Tom Libelt @TomLibelt]

Writing everything into a checklist attracts people skilled at performing the checklist while filtering out real judgment.

AI agents are the ultimate checklist performers

[Tom Libelt @TomLibelt]

Get rich before AI makes everyone annoyingly competent...

[Tom Libelt @TomLibelt]

Cloudways hosting was $100+ per month

Cloudflare:

[Tom Libelt @TomLibelt]

There's a word missing from the internet so I've been using my own... florencer.
An influencer whose whole business is looking like they have one. The Bali café shot, the dashboard that never gets zoomed in, the day-in-my-life where no work happens.
Nothing against the kids, the costume pays better than most jobs right now. Just know what you're looking at before you buy the course. lol

[Tom Libelt @TomLibelt]

#1 productivity technique.. deciding something is not worth doing anymore

[Tom Libelt @TomLibelt]

room full of millionaires brainstorming business problems and the first hand up is a guy terrified he'll be a bad dad.. more honest than anything else on this feed today
Clip: Modern Wisdom, the Darby Saxbe episode.

[Tom Libelt @TomLibelt]

Discount both the AI salesman and the AI doomsman
Each has something to gain

[Tom Libelt @TomLibelt]

Your competitor charges more than you and still gets picked. Every time.
Worked with a company that had an 85% pass rate on their cert. Team of 8. Twenty years building the thing. Priced 30% below the main competitor because "better value speaks for itself".. it doesn't.
Competitor had half their track record. Charged more. Won anyway.
The buyer doesn't compare curriculums. They look at the price and the page, and those two things tell a story. If you didn't write that story, the buyer wrote one for you.. and filed you under "budget option".

[Tom Libelt @TomLibelt]

If there's no tracking I wouldn't even consider it a test.
People tell me they tested ads, tested the price, tested the headline.. I ask what the tracking looked like. There wasn't any. There never is.
Even a dumb spreadsheet counts. Otherwise somebody bought or didn't, and nobody wrote down which.

[Tom Libelt @TomLibelt]

One reason to build an AI brain
To stop wasting time reading business books and run them against your context
(also 90% are a waste of time)
Codex just saved me 5+ hours
The book's evidence is unreliable:
- It wraps familiar thinking tools in dramatic language and supports them with corporate stories that are false or badly distorted.
- It repeatedly drops precise neuroscience numbers such as 63%, 78%, 76%, and 300%. Those numbers are not tied to identifiable studies in the chapter references.
and gave me 6 lessons that do make sense (10 min read)

[Tom Libelt @TomLibelt]

Someone built a news site staffed entirely by AI bots and pointed it at the people criticizing AI.
The report ties the money behind it to a super PAC for one of the biggest AI companies.
The case for trusting AI, argued by fake reporters. Lol
I use these tools all day and they're fine.. it's the people getting rich off the story you can't trust.

[Tom Libelt @TomLibelt]

90% of the business feed is lying to you and everyone kind of knows it.
Faked dashboards, rented lambos, revenue that turns out to be the course about the revenue.. nobody can check any of it, so the loudest liar wins the timeline.
Receipts are the one thing that's hard to fake. Real numbers with the losses still in them.
An account that never shows a loss is an ad.

[Tom Libelt @TomLibelt]

"We need more traffic."
Heard that more times than I can count over 20 years. Almost every time the funnel was fine.. nobody could tell in three seconds why they'd buy from THIS one over the twelve other tabs open.
More traffic into that buys more people saying no. Fix the "why you" first and the funnel you already have starts doing its job.

[Tom Libelt @TomLibelt]

You can try the new kimi k3 model for free

Just create an api key on tokenrouter

[Tom Libelt @TomLibelt]

Unlimited AI intelligence will not grow your business

Smart people are often broke as shit

[Tom Libelt @TomLibelt]

AI makes the work cheaper only after someone builds the system that catches it being wrong.

[Tom Libelt @TomLibelt]

- Work only on things you choose.
- One expert, AI, and one or two capable partners.
- A business that lets you disappear for a month.
- No permanent pressure or large team to manage.
- Have a number you want to reach. When done stop.