Thomas Turihamwe

Helping creators turn followers → customers.
Done-for-you funnels that sell your offers (even if you don’t have one yet).
Free audit call 👇

[Thomas Turihamwe @tomturihamwe]

Most creators are sitting on gold. They have the followers and engagement, but no funnel, no system. My work is simple: turn followers into paying clients 🧵👇

[Thomas Turihamwe @tomturihamwe]

When you realise that the world was created for you to conquer & not the other way around, you stop fearing...

Spiritual mysteries, other people's opinions and life's uncertainties in general.

You'll certainly not be alive 100 yrs from today, so live every day with confidence.

[Thomas Turihamwe @tomturihamwe]

Nobody wakes up in the morning and thinks about your success

Even your parents. They have their own lives, struggles & battles

Yeah, they want you safe so they don't worry about you

But NOBODY actually cares if you end up in an amazing spot

YOU MUST BE YOUR OWN BEST FRIEND

[Thomas Turihamwe @tomturihamwe]

@deartrader__ Hi

[Thomas Turihamwe @tomturihamwe]

Look up the term "plausible deniability". Silence gives you alot of it

[Thomas Turihamwe @tomturihamwe]

@TommiPedruzzi Claude

[Thomas Turihamwe @tomturihamwe]

@jordan_ross_8F MARKETING

[Thomas Turihamwe @tomturihamwe]

@BigJay100k Impressive 👍🏻

[Thomas Turihamwe @tomturihamwe]

@CharlieImperium I don't see it in my dms

[Eclipse @AnthonyEclipse]

How to realistically escape a 9-5:

Work from 9am to 5pm.

Chill & exercise till 7pm.

Work from 8pm - 12am.

Spend all day working on weekends.

This is the easiest way to succeed fast.

[Thomas Turihamwe @tomturihamwe]

@AlfieJCarter CLAUDE

[Thomas Turihamwe @tomturihamwe]

@X_FINALBOSS HOW

[Thomas Turihamwe @tomturihamwe]

@evanseech D100

[Thomas Turihamwe @tomturihamwe]

@LoganTGott WHALE

[Elon Moose @ecommmoose]

I run a portfolio of brands that do multi-millions per month.

Defining strategy is extremely important.

Like + Comment “Strategy” (must be following) and I’ll DM you a video breakdown.

To explain using the attached image,

Here’s the simplest way to think about strategy:

You have a goal.

The red area = everything you could do to reach it.

The green area = the actual capacity you have to execute.

Strategy is not doing everything you could do.

Strategy is selecting the few things to do,

that fit inside your current capacity,

From endless options,

that move you closest to the goal.

That means saying “no” to most ideas, projects, channels, and distractions.

In that sense:

Strategy is less about choosing what to do,

and more about deciding what not to do.

So the real questions become:

• How do you identify all the top “could dos”?

• How do you rank which ones have the highest leverage?

• How do you eliminate the ones that don’t fit?

• And only then, how do you allocate them into the capacity you actually have?

And capacity isn’t just your personal time.

It includes:

• Your team’s output

• Your systems

• Your capital

• AI and automations

• Your time horizon (1 year vs 3 years)

In the video, I breakdown:

• How I made this mistake by scaling too many products too early

• How revenue dipped because capacity was stretched

• And how you can expand capacity through team, systems, AI, capital, or extending time horizon

The goal is simple:

Remove the 80% you can’t do anyways,

so the 20% you will do can compound.

And allow you to actually achieve your goals.

[Thomas Turihamwe @tomturihamwe]

@eCom_Amin GOOGLE

[Thomas Turihamwe @tomturihamwe]

@eCom_Amin Hey @eCom_Amin. Great piece.

[Amin @eCom_Amin]

i sold dog beds for $249 when everyone charged $49

customers thanked me for those premium prices

here's the “pricing psychology” that prints:

i was selling to the UK market

dog beds on amazon: $29-79
competitors on shopify: $49-99
premium brands: $99-149

me: $249

everyone said:
"too expensive"
"nobody pays that"
"you'll get zero sales"

first month: 84 sales
$20,916 revenue

they were wrong

the unique positioning:

competitors marketed:
"comfortable dog bed"
"orthopedic support"
"washable cover"

all features

i marketed:

"your dog deserves the same comfort you have"
"would you sleep on a $49 mattress?"
"premium rest for premium family members"

identity.

the customer psychology:

$49 dog bed says:

"this is for a dog"
"basic necessity"
"functional purchase"

$249 dog bed says:

"this is for family member"
"premium investment"
"love expression"

different framing
different customer

the actual difference:

my product cost: $47
their product cost: $12

my product: real orthopedic foam, veterinarian designed
their product: regular foam, generic design

but here's the secret:

customers don't know the cost difference
they only know the price difference

$49 = cheap materials (they assume)
$249 = premium materials (they assume)

both assumptions true
but they can't verify

what matters is perceived value
not scientific ass claims

the review difference:

$49 dog bed reviews:
"good for the price"
"works okay"
"expected quality"

average rating: 3.8 stars

$249 dog bed reviews:
"best investment ever"
"my dog loves it"
"worth every penny"

average rating: 4.8 stars

same satisfaction level
different price context
different perception

the customer quality:

$49 customers:

- price sensitive
- compare options
- return rate: 12%
- support tickets: 4.7 per customer
- lifetime value: $49 (one purchase)

$249 customers:

- value sensitive
- trust premium
- return rate: 2%
- support tickets: 0.8 per customer
- lifetime value: $680 (repeat purchases)

the math:

$49 dog bed business:

- 1000 sales/month
- $49,000 revenue
- $37,000 cogs
- $12,000 gross profit
- -$5,880 support costs (1000 × $5.88)
- -$5,880 returns (12% × $49,000)
= $240 net profit

$249 dog bed business:

- 200 sales/month
- $49,800 revenue
- $9,400 cogs
- $40,400 gross profit
- -$160 support costs (200 × $0.80)
- -$996 returns (2% × $49,800)
= $39,244 net profit

same revenue
163x more profit

from pricing alone

the thank you emails:

this is the weird part

customers would email:

"thank you for making premium option"
"finally something worth buying"
"my dog deserves this quality"

they appreciated the high price
because it signaled quality

$49 would make them suspicious
$249 made them confident

the refund requests:

$49 price point refunds:

"doesn't look like pictures"
"quality not as expected"
"found cheaper elsewhere"

emotion: disappointed

$249 price point refunds:
"dog didn't take to it"
"sizing issue"

emotion: apologetic

they blamed themselves
not the product

giving an instantly different frame
and preserving positive word of mouth

the competitive response:

competitors saw my pricing
thought i was crazy
stayed at $49-99

good

because if they raised to $249:

- their customers would revolt
- brand positioning wrong
- quality doesn't match

but my customers at $249:

- expected premium
- received premium
- matched expectations

i grabbed the richer market share

that’s why i won

the expansion:

year 1: just dog beds at $249
year 2: added accessories at premium pricing

- collars: $89 (market average: $29)
- leashes: $79 (market average: $24)
- toys: $49 (market average: $15)

customers bought everything
because they already crossed $249 threshold

the brand perception:

once someone pays $249 for dog bed:

$89 collar = reasonable
$79 leash = makes sense
$49 toys = actually cheap

price anchoring in action

total average order value year 2:
$249 + $89 + $79 = $417

vs competitor:
$49 + $29 + $24 = $102

4x higher aov
from premium positioning

the lesson:

race to bottom?
more like race to poverty

(unc joke check)

competitors were fighting over:

"$49 or $44?"
"free shipping or $4.99?"

meanwhile:
i was at $249
with free shipping
making actual profit

they're in red ocean (bloody competition)
i'm in blue ocean (alone at top)

all because i understood the psychology of ecom pricing:

customers don't want cheapest
they want that confidence

THAT CONVICTION

no one wants cheap doubt
they want premium trust

and would you rather:
sell 1000 at $49 for $240 profit
or
sell 200 at $249 for $39,244 profit

different games lead to different outcomes
and selling an expensive product ain’t that harder than LT

but now here’s the current state:

i stopped running that brand in 2020
but the lessons stay the same:

premium pricing =
- better customers
- higher profit
- easier business
- more freedom

budget pricing =
- worse customers
- lower profit
- harder business
- more stress

you choose your hell

the framework:

if your product:

- solves problem
- has real quality
- serves real need

charge premium

if your product:

- is a commodity item
- has no differentiation
- is a generic solution

charge a budget

but here's a trick to make yourself expensive:

position yourself differently
own your sub category

all through small improvements:

- better photography
- better copywriting
- better packaging
- better support

same product
different presentation
and a different fucking price

- amin

(DM me “GOOGLE”” if you want me to scale your ecom brand up with a system that applies these same principles)

[Thomas Turihamwe @tomturihamwe]

@Mercymasitula Not a chance

[Thomas Turihamwe @tomturihamwe]

@darshal_ Need

[Thomas Turihamwe @tomturihamwe]

@LoganTGott LEADS