Tony Levesque

Undergraduate student @ Toulouse Business School - Barcelona

[Tony Levesque @TonyLevesque4]

Absolutely. We can observe by the situation we are living in right now that the human nature despise uncertainty, so it goes without saying that the way to create comfort is familiarity. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[barate valentine @TbsValentine]

One of the Model of Behavioural Change for Brand Management is created comfort. The way to create comfort is the familiarity. Familiarity increases receptivity.
#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

Agreed. What is interesting here in my opinion is the legal concerns that can arise from such technologies. Could they be against personal privacy rights if they were used without the consumer knowing? #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

That is true. It is also interesting to notice that many things that go viral on social media theses days were not intended to do so in the first place #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Alizée Cureau @aliicrr]

You can make everything go viral, it isn't born. If it has all the factors of the STEPPS (Social currency, Triggers, Emotion, Public, Practical Value, Stories) you can be 100% sure that it will go viral. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Tony Levesque @TonyLevesque4]

Absolutely. An effective message also means it’s simple and easy. The more simple it is, the easier it is for the consumer to understand. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

Yes indeed! Even more@interesting considering most of it is done by the subconscious of the consumer. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Zélie Daran @DaranZelie]

There is too many ways to attach your brand to a signification, an association. An icon, a logo, a jingle, a name can accentuate this process. #Memory it’s one of the best thing than you can except from your consumer to have more purchase.@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Tony Levesque @TonyLevesque4]

In these times of worldwide pandemic, we often see different media outlets linking relevant information to emotional stories of people worldwide. Consequently, readers relate to the story and are more inclined to digest the info. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

The general population thinks in terms of narratives, not information itself. That is why linking a story to the information you want to share is more adequate. People will be compelled to your story and you’ll get your point across. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

A good example of a #viral phenomenon happening right now in these times of quarantine is all the social media #challenges. For example, a popular one lately was "see a dog, send a dog" challenge. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

#Branding is even more important knowing that 77% of consumers makes purchases based on a brand name. So having a branf name associated with positive emotions will certainly go a long way. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

#Branding is very important in marketing because that is what will identify your brand and differentiate you from your competitors #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

Interesting head-to-head comparison between two experts in the #neuromarketing field: Leon Zurawicki and (https://t.co/Ed53ADrbZB) Cristina De Balanzo (https://t.co/8n0BKt82LC). #NMKTRCH #MKTINGNEURO @lets_NEUROmkt @gille_maelys @manonjobtbs @maevafrnt

[Tony Levesque @TonyLevesque4]

@maevafrnt @gille_maelys @manonjobtbs @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Maëva Fournet @maevafrnt]

The brands communicate positive messages about the current pandemic. The table show 3 AD's @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Tony Levesque @TonyLevesque4]

The anchoring bias is often used in a bad way, seen as black #neuromarketing. For example, it could be an artificial increase of price of a certain product to mske it appesr cheaper. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

The mind does not work #commutatively. Consequently, the order in which the information is processed through the mind plays a huge role in the construction of perception. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

Competion within a certain industry is good for the everyday consumer. Since consumers choices are made out of #comparison, different options between companies will help them in their decision-making process. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

A single piece of information is always perceived differently amongst individuals. The #context and #surrounding information is in psrt why. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

Just like the mind decision-making process happens mostly unconsciously, so do unconscious snd arbitrary elements. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

Another good use of the anchoring mechanism is used by @Apple. By bring new Iphones on the market an a higher price, older ones decrease in price, drawing attention to them since they are now more reasonable to purchase. #NMKTRCH #MKTINGNEURO @CtrsHedi @najihajar4 @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

The widely used @zoom platform in this time of coronavirus usesthe anchoring bias. Obviously more advantageous for them to receive $140.90 up front vs the single payment of $14.99. #NMKTRCH #MKTINGNEURO @CtrsHedi @najihajar4 @lets_NEUROmkt

[Tony Levesque @TonyLevesque4]

Indeed. That’s why you will see people buy a 500€ @gucci t-shirt rather than a 20€ coming from @hm, which are probably made from the same quality of material. #NMKTRCH #MKTINGNEURO @lets_NEUROmkt

[Enzo Brv @ezbrv_neuromkt]

Buying a product from a specific brand is all about the feeling you have with this particular brand. @lets_NEUROmkt #NMKTRCH #MKTINGNEURO