Maëva Fournet

[Maëva Fournet @maevafrnt]

When we care, we share !

[Maëva Fournet @maevafrnt]

For sure, it’s why have a good naming is very important for a brand, a name help the brand to seduce the consumers !

[Maëva Fournet @maevafrnt]

Yes good naming is very important for a brand and the consumers. It allows differentiation

[Maëva Fournet @maevafrnt]

I am agree is the triune model of the brain, and only human have a neocortex brain !

[Maëva Fournet @maevafrnt]

The packaging is as important as the name, it allows to associate an image with the brand, to seduce consumers, etc.
It can also trigger emotions and guide the imagination!@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Maëva Fournet @maevafrnt]

Just want to share this for #neuromarketing @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Maëva Fournet @maevafrnt]

Vitality isn’t born, it’s made. Like buzz video on internet. They are viral because the public shares them ! #MKTINGNEURO #NMKTRCH @lets_NEUROmkt

[Maëva Fournet @maevafrnt]

A good naming is a effective message who as to be very clear about what they do and the what they promise #MKTINGNEURO #NMKTRCH @lets_NEUROmkt

[Maëva Fournet @maevafrnt]

Did you know there are three layers of brain? It’s the triune model of the brain , with the neocortex, limbic and primitive brain. The marketing objective is to talk all three brains @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Maëva Fournet @maevafrnt]

The name helps brands, it's the key element of the brand. Because a name produces emotions, shares a message, and allows consumers to make an association @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Maëva Fournet @maevafrnt]

It’s true and 90% of customers makes purchasing decisions subconsciously, we see the importance of the brand

[Agathe Delon @DelonAgathe1]

77% of customers make purchases based on a brand name.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Agathe Delon @DelonAgathe1]

77% of customers make purchases based on a brand name.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Hajar Naji @NJ_Hajar]

The first one "FitTrack" is clear, basic, it describes perfectly what the brand does which is fit tracking.The second one is innovative but still straightforward about what it represent which is an italian food hall
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt @maevafrnt @DarthezMattias

[Maëva Fournet @maevafrnt]

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH @DarthezMattias @NJ_Hajar

[Tony Levesque @TonyLevesque4]

Interesting head-to-head comparison between two experts in the #neuromarketing field: Leon Zurawicki and (https://t.co/Ed53ADrbZB) Cristina De Balanzo (https://t.co/8n0BKt82LC). #NMKTRCH #MKTINGNEURO @lets_NEUROmkt @gille_maelys @manonjobtbs @maevafrnt

[Maëva Fournet @maevafrnt]

we have 3 brains: Primitive, Limbic and Neocortex. The objectif marketing is to stimulate the 3 brains. For explain, 4 Ad's example. @herte_n @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Maëva Fournet @maevafrnt]

The brands communicate positive messages about the current pandemic. The table show 3 AD's @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Maëva Fournet @maevafrnt]

Comparison between two Neuro Technologies "Eye Tracking" & "Face Analysis". Sources : Hotjar Bitbrain IMOTIONS @lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Maëva Fournet @maevafrnt]

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Maëva Fournet @maevafrnt]

The neuroscience of eye tracking consists of following the movements of the eyes while they look at something. The objective is to understand what can attract attention unconsciously. Pupil dilatation is a reaction that illustrates attention, but can be positive or negative!