Hajar Naji

[Hajar Naji @NJ_Hajar]

Storytelling also influences our beliefs and decisions ans keeps people informed.
#NMKTRCH
#MKTINGNEURO

@lets_NEUROMKT

[TS @TianaSegovia2]

Stories are not just sharing experiences as we have always known, as we think in terms off narrating the story by itself, we are actually giving out INFORMATION
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Hajar Naji @NJ_Hajar]

I agree , I also wanna add that naming also triggers memories and emotions.
#NMKTRCH
#MKTINGNEURO

@lets_NEUROMKT

[Hajar Naji @NJ_Hajar]

That's true the triune model of the brain has primitive, limbic and neocortex layers, and the best marketing initiatives talks to all of them

#NMKTRCH
#MKTINGNEURO
@lets_NEUROMKT

[Hajar Naji @NJ_Hajar]

I agree the stepps model determine if the piece of info is viral or not.
#NMKTRCH
#MKTINGNEURO

@lets_NEUROMKT

[Bernat @TBS_Bernat]

Virality (piece of info that circulate rapidly and widely), has 6 key elements:
-Social Currency
-Triggers
-Emotion
-Public
-Prctical Value
-Stories

#NMKTRCH
#MKTINGNEURO

@lets_NEUROMKT

[Hajar Naji @NJ_Hajar]

Steps of Model of Behavioral Change for Brand Management
Step 1:Interrupt the pattern
Step 2:Create comfort
Step 3:Lead the imagination
Step 4: Shift the feeling
Step 5:Satisfy the critical mind
Step 6:Change the association
Step 7:Take action
#NMKTRCH #MKTINGNEURO @lets_NEUROMKT

[Hajar Naji @NJ_Hajar]

Stepps stands for :
Social currency
Triggers how
Emotion
Public
Practical value
Stories
#NMKTRCH
#MKTINGNEURO
@lets_NEUROMKT

[Hajar Naji @NJ_Hajar]

Things that makes ppl look or smart triggers sharing, strong emotions also trigger sharing.
Stepps model determines whether smth is viral or not
#NMKTRCH
#MKTINGNEURO
@lets_NEUROMKT

[Hajar Naji @NJ_Hajar]

77% of customers make purchases based on a brand name
90% of them are made subconsciously.
#NMKTRCH
#MKTINGNEURO

@lets_NEUROMKT

[Hajar Naji @NJ_Hajar]

Naming leads to transmitting info which triggers other info such as memories and emotions.
Good naming constructs promises which leads to a positive impact and increases probabilities of success.
#NMKTRCH
#MKTINGNEURO
@lets_NEUROMKT

[Hajar Naji @NJ_Hajar]

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt @maevafrnt @DarthezMattias

[Maëva Fournet @maevafrnt]

@lets_NEUROmkt #MKTINGNEURO #NMKTRCH @DarthezMattias @NJ_Hajar

[Hajar Naji @NJ_Hajar]

The first one "FitTrack" is clear, basic, it describes perfectly what the brand does which is fit tracking.The second one is innovative but still straightforward about what it represent which is an italian food hall
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt @maevafrnt @DarthezMattias

[Hajar Naji @NJ_Hajar]

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt @maevafrnt @DarthezMattias

[Hajar Naji @NJ_Hajar]

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt @maevafrnt @DarthezMattias

[Hajar Naji @NJ_Hajar]

A summary of both marketing leaders interviews
Elissa Moses EVP at IPSO (USA) vs Cristina de Balanzo - Main Nut of Walnut (UK)

https://t.co/70uy4eU0ie
https://t.co/MiPvOLfDb1
#NMKTRCH #MKTINGNEURO @lets_NEUROmkt
@manonjobtbs @hugojeanniot

[Hajar Naji @NJ_Hajar]

These brands are showing their compassion through these ads.
Ad 1: https://t.co/wZBz7Hof9Y
Ad 2:
https://t.co/UhUIgxpOHK
Ad 3:
https://t.co/JTSk7C3v9t
@lets_NEUROmkt @SaouliSelma @YassineJ12
#NMKTRCH #MKTINGNEURO

[Hajar Naji @NJ_Hajar]

The two ads below stimulates the triune brain, the first one triggers primitive and neocortex, while the second one stimulates primitive and limbic.

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO
@sadikannak

[Hajar Naji @NJ_Hajar]

Sources:
Class Slides
https://t.co/NCdlyhPOeH
https://t.co/hQJHiAExQO

#NMKTRCH @lets_NEUROmkt
#MKTINGNEURO

[Cyrine TRIKI @CyrineTriki]

Definition; Characteristics; Advantages and limitations of EEG and FMRI techniques !
#NMKTRCH @lets_NEUROmkt #MKTINGNEURO

[Hajar Naji @NJ_Hajar]

•The interpretation of the information is affected by the
information surrounding it
•All consumer decisions are taken on the basis of a comparison
•A brand positioning is based on one fundamental principle: all choices are comparative.
@lets_NEUROMKT
#NMKTRCH
#MKTINGNEURO

[Hajar Naji @NJ_Hajar]

Anchoring is when people rely on previous information they've received to influence their judgment in decision making unconsciously.
@lets_NEUROMKT
#NMKTRCH
#MKTINGNEURO

[Hajar Naji @NJ_Hajar]

Face analysis (FA) allows to detect expressions and micro-expressions that would often go unnoticed and are not possible to see with a naked eye, people have 6 universal faces: fear, anger, surprise, sadness, happiness, disgust.
@lets_NEUROMKT
#NMKTRCH
#MKTINGNEURO