Natascha H.

[Natascha H. @herte_n]

@lets_NEUROmkt
In addition, good #Naming, #Branding and #Marketing in general is when the #advertisement is talking to all 3 parts of the #brain.
#NMKTRCH #MKTINGNEURO

[Agathe Delon @DelonAgathe1]

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt
Very true! And do you remember that companies not only pay people to wear their clothes to get attention, they also pay people to not wear their clothes to avoid bad associations. This is how important brands are.
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt
This is true but you have to be careful bc. it is important to create comfort for the #customer. If the #differences are too big, it could lead to tension/stress. That's the reason why after getting the #attention, #receptivity is essential.
#NMKTRCH #MKTINGNEURO

[TS @TianaSegovia2]

Our brain is fundamentally attracted to what is different, something memorable that’s easy to identify & differentiate constructs good naming which may have more positive impacts & more probabilities of success
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt
Good branding is very important because 77 % of consumers buy a product because of the brand name.

[Agathe Delon @DelonAgathe1]

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt
Another name for the 3 brains is the "old" (Primitive), the middle "Limbic" and the "new" (Neocortex) brain.

[Natascha H. @herte_n]

@lets_NEUROmkt
In #Advertising and #Marketing it is a good technique to link your product to something. An example for this is Giotto, where they are linking Giotto to Coffee. The translation is: "Coffee? Only with Giotto!"
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt
It is a fact that we humans are attracted to what is different but nevertheless it is important to make the consumer feel comfortable and familiar with a product because if not it could cause stress in humans because of the diversity.
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt
In the book "Unconcious Branding" from Douglas Van Praet he is giving 7 steps for good branding and making the consumer buy and feel comfortable with their decision making about the product.
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt
A fact is that 77 % of consumers buy something because of the brand name. This is the reason why people are paying over 100€ for a shirt with a specific brand on it even if they can pay much less for the same quality but without the brand.
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt
In #Marketing the #Naming and #Branding is very important because if the product/company has a good name, it automatically gives positive associations.
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt @ElLafchouch @YassineJ12
Here are some great exp. for great Naming of products or companies. Especially Alnatura, which is a small supermarket with only natural products. The name is very clear and tells what the market offers straight away.
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt @ManaudLisa @DaranZelie
A #comparison between two #neuromarketing #experts. (Douglas Van Praet and Leon Zurawicky)
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt
Advertisements in the #corona #virus time.
https://t.co/Aho4FpZAWx
https://t.co/tpAJguH0nX
https://t.co/Hl523rM1nx
#NMKTRCH #MKTINGNEURO

[Maëva Fournet @maevafrnt]

we have 3 brains: Primitive, Limbic and Neocortex. The objectif marketing is to stimulate the 3 brains. For explain, 4 Ad's example. @herte_n @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[Natascha H. @herte_n]

@maevafrnt @lets_NEUROmkt @lets_NEUROmkt @maevafrnt
#MKTINGNEURO #NMKTRCH

[Natascha H. @herte_n]

@lets_NEUROmkt @manonjobtbs @CtrsHedi
Definiton, Characteristics, Advantages & Disadvantages of the two Neuro-Technologies "Eye-Tracking" & "Face-Analysis".
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt The #perception of information is #influenced by the surrounding information. In #Marketing it is the same. All consumer choices are made on the basis of #comparison. #Consumers compare one product to another and buy what they think is better. #MKTINGNEURO #NMKTRCH

[Natascha H. @herte_n]

@lets_NEUROmkt Face Analysis is a very important neurotechnology. The face is defined by 6 facial expressions. #FEAR #ANGER #SURPRISE #SADNESS #HAPPINESS & #DISGUST. With this analysis you can do studies about how people perceive certain marketing campaigns. #MKTINGNEURO #NMKTRCH

[Natascha H. @herte_n]

@lets_NEUROmkt
Eye tracking is a #neuro-#technology to be able to detect what people look at the most and where their #attention goes to.
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt
Another fact about emotions is, that there are internal and external triggers. Internal triggers are for example Planning, Dreaming, Imagining (Future) and Remembering (Past) and External triggers is everything what is happening around us.
#NMKTRCH #MKTINGNEURO