El Oudghiri Lafchouch Aya

Toulouse business school

[El Oudghiri Lafchouch Aya @ElLafchouch]

I totally agree with this idea, good names or logos plays a key role in the choice of the consumer @lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Aurore Listuzzi @auroreNeuroMKT]

A good name or a good logo can make all the difference when choosing a consumer @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[El Oudghiri Lafchouch Aya @ElLafchouch]

Even if people are attracted to novelty and originality, they will always choose familiarity @lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt
It is a fact that we humans are attracted to what is different but nevertheless it is important to make the consumer feel comfortable and familiar with a product because if not it could cause stress in humans because of the diversity.
#NMKTRCH #MKTINGNEURO

[El Oudghiri Lafchouch Aya @ElLafchouch]

Sometimes by using stories can make consumers take decisions @lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[El Oudghiri Lafchouch Aya @ElLafchouch]

the good branding drives consumers to buy the products @lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Agathe Delon @DelonAgathe1]

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

@lets_NEUROmkt #NMKTRCH #MKTINGNEURO

[El Oudghiri Lafchouch Aya @ElLafchouch]

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[El Oudghiri Lafchouch Aya @ElLafchouch]

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt @ElLafchouch @YassineJ12
Here are some great exp. for great Naming of products or companies. Especially Alnatura, which is a small supermarket with only natural products. The name is very clear and tells what the market offers straight away.
#NMKTRCH #MKTINGNEURO

[El Oudghiri Lafchouch Aya @ElLafchouch]

#NMKTCH #MKTINGNEURO
@lets_NEUROmkt

[agatheelbz @agatheelbz]

Here is a comparaison about Neuromarketing. Two people speak about this but it's a little bit different. One explantion by Elissa Moses and other by Leon Zurawicky. #NMKTCH #MKTINGNEURO
@lets_NEUROmkt
@EILafchouch
@auroreNeuroMKT
https://t.co/E9Ht8INxwF
https://t.co/Px8nn2t0zn

[El Oudghiri Lafchouch Aya @ElLafchouch]

@lets_NEUROmkt

@ElLafchouch
#NMKTRCH #MKTINGNEURO

[Zineb Souiyate @ZSouiyate]

These are three companies who made their advertisements as a support for the sanitary crisis caused by the COVID-19. @lets_NEUROmkt @ElLafchouch #NMKTRCH #MKTINGNEURO

[El Oudghiri Lafchouch Aya @ElLafchouch]

#NMKTRCH #MKTINGNEURO
@lets_NEUROmkt
@aliicrr

[Alizée Cureau @aliicrr]

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt @ElLafchouch

[Alizée Cureau @aliicrr]

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt @ElLafchouch

[El Oudghiri Lafchouch Aya @ElLafchouch]

#NMKTRCH
@lets_NEUROmkt
#MKTINGNEURO

[Cyrine TRIKI @CyrineTriki]

Definition; Characteristics; Advantages and limitations of EEG and FMRI techniques !
#NMKTRCH @lets_NEUROmkt #MKTINGNEURO

[El Oudghiri Lafchouch Aya @ElLafchouch]

The choice of consumers is made on a comparison ! @lets_NEUROmkt #MKTINGNEURO #NMKTRCH

[El Oudghiri Lafchouch Aya @ElLafchouch]

The objective of the the neuroscience of eye tracking is to understand what can attract attention unconsciously, sometimes it can be positive or negative . @lets_NEUROmkt
#MKTINGNEURO #NMKTRCH

[El Oudghiri Lafchouch Aya @ElLafchouch]

Many external factors can influence our perception of how we see things and can lead our brain to make decisions .
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH

[El Oudghiri Lafchouch Aya @ElLafchouch]

To make a purchase, consumers pay attention to several. Important criteria such as the price ! @lets_NEUROmkt
#MKTINGNEURO #NMKTRCH

[El Oudghiri Lafchouch Aya @ElLafchouch]

In Neuromarketing the Anchoring refers to what our brain will remember from an information already seen, and this will have a big effect on decision making in the next situation
@lets_NEUROmkt
#MKTINGNEURO #NMKTRCH

[El Oudghiri Lafchouch Aya @ElLafchouch]

@lets_NEUROmkt
@herte_n
@DarthezMattias
#NMKTRCH #MKTINGNEURO

[El Oudghiri Lafchouch Aya @ElLafchouch]

@lets_NEUROmkt
@herte_n
@DarthezMattias
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt @DarthezMattias @ElLafchouch
The "innovators" of touch - Apple
#NMKTRCH #MKTINGNEURO

[El Oudghiri Lafchouch Aya @ElLafchouch]

@lets_NEUROmkt
@herte_n
@DarthezMattias
#NMKTRCH #MKTINGNEURO

[Natascha H. @herte_n]

@lets_NEUROmkt @ElLafchouch @DarthezMattias
Advertising - Pepsi vs. Coke
#NMKTRCH #MKTINGNEURO

[El Oudghiri Lafchouch Aya @ElLafchouch]

@lets_NEUROmkt
@herte_n
@DarthezMattias
#NMKTRCH #MKTINGNEURO