Tony Napoleone

Sustainable audience development for publishers and media operators. Strategies that scale. VP Client Experience @ Omeda.

[Tony Napoleone @tonynapoleone]

More on what this means for audience development — including the AEO work that actually matters and where conversion becomes the only metric that counts: https://t.co/H0m3SI11t9🧵 7/7

[Tony Napoleone @tonynapoleone]

Google made it official at I/O. Blue links aren't gone — they've just been demoted. AI Overviews and Gemini sit at the top now. Zero-click gets top billing. For publishers, this is the end of a distribution model. 🧵 1/7

[Tony Napoleone @tonynapoleone]

The dashboards will look worse. Traffic will drop. In orgs where pageviews are still the primary currency, that's uncomfortable.
But the underlying question isn't how to get the traffic back. It's whether you were building for the visitors worth keeping in the first place. 🧵 6/7

[Tony Napoleone @tonynapoleone]

@seangriffey Well done, congratulations!

[Omeda @OmedaDataDriven]

Conference season continues - this stop: Chicago’s Digital Summit!

[Tony Napoleone @tonynapoleone]

We can't wait to see everyone again in Chicago for OX4! Save the date!

[Omeda @OmedaDataDriven]

Attention: OX4 dates are set! Mark your calendars April 27th - 29th for the fourth annual Omeda Idea Exchange. #OX4 https://t.co/pZi1McR7a8

[Sean Griffey @seangriffey]

Can an introvert become a networking superstar? I have plenty of personal experience that says no.

But if you dread networking events like me, this might help.

https://t.co/lEJqJv1OiX

[Tony Napoleone @tonynapoleone]

We are honored that @OmedaDataDriven has been named one of the three finalists for the Best Customer Data Platform (CDP) Solution in the 2019 @CODiEAwards awards from @SIIA_Connectiv!

[John Yedinak @jryedinak]

Excited to talk about @agingmedia and why b2b is cool with @seangriffey at the @OmedaDataDriven OX3 event next month, join us! https://t.co/uUtVwx2WmT

[Omeda @OmedaDataDriven]

Learn how others in the industry are making refinements to to their audience data strategies as they work towards GDPR. @SIIA
https://t.co/1sJQg72PSV

[Omeda @OmedaDataDriven]

Join us as we partner with AAMP for a September 6th Lunch & Learn in Chicago. Space is Limited - Register Today! @AAMPconference

https://t.co/s5Rzg1bdwY

[Omeda @OmedaDataDriven]

3 Ways Editors Can Take The Lead & Drive Revenue! Read About It In Our Latest Blog...

https://t.co/2KpiK4tmvU

[Tony Napoleone @tonynapoleone]

Latest post from the @OmedaDataDriven blog - Three Ways Editors Can Use Audience Data to Increase Engagement and Drive Revenue https://t.co/vxpptQuwLv

[Omeda @OmedaDataDriven]

Congratulations to the honorees for Folio’s top women in media! We want to recognize our clients Rachel Fishman Feddersen of The Forward, Robin Donovan of Signs of the Times, Shelli Winter of Informa Engage, and Leslie Haines of Hart Energy. @foliomag
https://t.co/P6v4cKgGLJ

[Tony Napoleone @tonynapoleone]

Join @OmedaDataDriven on Thursday, February 22nd for a #GDPR #webinar covering what Publishers and #Media companies need to know. https://t.co/SQ7spauErL

[Tony Napoleone @tonynapoleone]

Another huge move in B2B #media as @InformaPLC buys @ubm for nearly $6 billion! https://t.co/9SZ3nt5xlL