I’ve been testing golf equipment and fitting golfer for nearly 30 years.
And here’s the truth most of the industry won’t say out loud:
Yes—some clubs are objectively better than others. We prove it every year.
That’s not opinion. It’s fact. The data proves this.
But…
Most of you will NEVER experience how good a club can actually be.
Because you’re not fit. Not really.
Right now, most golfers are doing the equivalent of grabbing random pairs of glasses off a rack…no idea what their prescription is… and convincing themselves they can “see fine.”
Then one day you put on the right pair—and everything snaps into focus instantly.
That’s what a real fitting feels like.
Not “this one went 6 yards farther on a screen.”
I’m talking about a full prescription—shaft, length, lie, weight, flex—where you swing the same and suddenly the club does what it’s supposed to.
Here’s the part that messes people up:
A bad club can become good.
A good club can become incredible.
Same head. Different setup. Completely different outcome.
Change ONE variable and you can completely change performance.
Now zoom out…
Fitting is the answer—and also the biggest problem in golf.
We have plenty of new clubs. But there aren’t nearly enough truly qualified fitters.
Not even close.
If you grabbed 1,000 golfers, the number who have access to someone who actually understands the full system (not just a launch monitor and a sales script) would shock you.
So what happens?
You keep buying new clubs…chasing something you think you’re missing…
When in reality—you’ve never had the right prescription.
And here’s the part nobody in the business wants you to think about:
If every golfer got properly fit…
Most of you would stop buying clubs as often.
Because once you can actually “see”…
you stop guessing.
And just like your eyes—your prescription doesn’t change every year.
🎁 WIN 🎁 Day 12: 2025 Cobra DS Adapt Driver + a set of Cobra LIMT3D 3DP Irons #GolfsBiggestGiveaway 🎄 👉 Like + Follow + Tag A Mate (1 Tag = 1 Entry, Unlimited Entries) 💥 Enter on our IG/FB too! 📲 Winners drawn from Twitter or IG or FB on 19/12/24 #ClubhouseGolf
🎁 WIN 🎁 Day 9: TaylorMade P790 Copper Irons & 4 Dozen TaylorMade Limited Edition TP5 PIX Golf Balls (Worth Over £1,450) #golfsBIGGESTgiveaway 🎄 👉 Like + Follow + Tag A Mate (1 Tag = 1 Entry) 💥 Winners drawn from Twitter or IG or FB on 19/12/24 #ClubhouseGolf@TaylorMadeTour
🎁 WIN 🎁 Day 2: A full bag fitting at our Performance Custom Fitting Centre plus a 2 night stay for 4 People including breakfast & two rounds of golf at Slaley Hall Hotel & Golf Resort (Worth over £1500) #golfsBIGGESTgiveaway 🎄 👉 Like, Follow + Tag A Mate (1 Tag = 1 Entry, Unlimited Entries) 💥 Winners drawn from X, IG or FB on 19/12/22 📲
FURTHER UPDATE: The Club's Chief Safety Officer has called me this afternoon and told me that, though I have been allowed to hang by banners between U4 and U5 since the opening of the Main Stand in 2016, I will no longer be permitted to do so. 1/
"When they built this showcase they made a compartment big enough to fit the European cup..."
"At the moment it contains a clock."
That was in 1980, that is still the case...
In a room full of the best officials that the Premier League has to offer, it took the tech guy to point out that they had inadvertently disallowed a goal when they thought they were awarding it.
@Daniel_Rapaport None of them played the Italian open some of them didn't even go on the reconnaissance trip and most of them decided to have a 5 week break before the Ryder cup when they could have been playing to keep sharp. If you don't put in the effort be prepared for failure.
@EE Honestly do yourself a favour and forget using ee abroad the signal is useless and if your outside the EU it's about £8 every 24hr for 150mb which is not even enough to fire up maps. Got 500gb 7day for 10 euro to put that in context
🏔️🇨🇭 #1 Giveaway 🇨🇭🏔️
To celebrate Odyssey being the #1PutterOnTour this week at the @omegaEUmasters, we’re giving you a chance to win a Versa ONE Putter, with the limited edition head cover!
To enter, simply:
🔃 REPOST
👉 FOLLOW @OdysseyGolfTour
Good luck! 🤞
#Odyssey | #1PutterInGolf
Ts&Cs:
• Competition closes at midnight (23.59 BST) Sunday, 3rd September
• ONE winner will be selected at random from all eligible entries on X and Instagram and will win one Odyssey Versa ONE Putter with a limited edition Odyssey Headcover
• Open to UK & EU residents only
• Winner announced after 04.09.23
• This is in no way affiliated with or endorsed by Instagram or X.
🚨 No Liverpool fan should have few hundred followers as we have millions of Liverpool fans active around the world.
LIKE this tweet, REPLY and FOLLOW everyone!