Eugene Toporov 🇺🇦

Various things and also marketing

[Eugene Toporov 🇺🇦 @topka]

I attended DDX, a conference on UX and design.
One of the talks helped me expand my views on what happens to brand when agents start doing the buying.
My take: reputation and trust matter more, not less, when we lose direct contact with the customer.

👉 https://t.co/OMpJ3rLewQ

[Eugene Toporov 🇺🇦 @topka]

Most teams never ask: how much of this product will users feel they built?

That question is the difference between users who churn and users who evangelize. It almost never appears in a product spec. And marketers rarely know they should be asking it too.
https://t.co/0S2cdcoQ04

[Eugene Toporov 🇺🇦 @topka]

One AI assistant can't serve both your boss and you without compromising one loyalty.
So what can?
Eight possible architectures, the two that could actually work, and a business model that might unlock it all.
https://t.co/foXwSuUKSC

[Eugene Toporov 🇺🇦 @topka]

We're all about to get AI assistants. But when one serves your employer and the other serves you, they're working from the same information with competing loyalties. That's not a tech problem — it's a design problem no one's solving yet.

https://t.co/BTN6oIjdIe

[Eugene Toporov 🇺🇦 @topka]

Marketing's Inconvenient Truth
The three biggest drivers of growth are things most marketers have little to no control over.
What should marketers actually do with this?

https://t.co/uL75bTh1N0

[Eugene Toporov 🇺🇦 @topka]

AI agents multiply what you can do. They also multiply how much judgment you need to supply. New post on what that costs.

https://t.co/gexiAb04hE

[Eugene Toporov 🇺🇦 @topka]

AI has no ego, no judgment, no fallback. That's not a feature but a management problem nobody is designing for yet.
Who owns the AI's behavior in your org? Who set its values? Who's accountable when it acts?
Most orgs have no answer. That's the real risk.
https://t.co/z3P11tgGqM

[Eugene Toporov 🇺🇦 @topka]

@afalabarce @kotlin We do not set feature parity as a goal, but since Swift is important for certain KMP scenarios, we are working on supporting these use cases.

[Eugene Toporov 🇺🇦 @topka]

@kovatech_ @kotlin If you are targeting mobile platforms then Android Studio is the best choice.
We're working on providing great support in IntelliJ IDEA too.

[Eugene Toporov 🇺🇦 @topka]

@hszanowski @intellijidea Cool! I did not knot this one! Thanks! :)

[Eugene Toporov 🇺🇦 @topka]

@hszanowski @intellijidea Yes, and the demo shows it perfectly. But can you launch the same action by just interacting with an existing TODO? Alt-enter maybe?

[Eugene Toporov 🇺🇦 @topka]

@chrimbs @kotlin @MZarechenskiy Haha, well spotted! :)

Can't believe you have less than 5 minutes if you are reading this ;)

[Eugene Toporov 🇺🇦 @topka]

@hhariri Good start! 👏 Congrats!

[Eugene Toporov 🇺🇦 @topka]

@ds_dal_segno @intellijidea You need to be using IntelliJ IDEA 2023.3. You can download it from https://t.co/pL0rorATqH, or just check for updates in the IDE

[Eugene Toporov 🇺🇦 @topka]

@sashika ☃️

[Eugene Toporov 🇺🇦 @topka]

@relizarov Good luck, Roman! It’s been an honor and a pleasure working with you. Hope our paths cross again! 🙌

[Eugene Toporov 🇺🇦 @topka]

@gnaggnoyil Do you mean installing new versions? If yes, have you tried @JBToolbox ?

[Eugene Toporov 🇺🇦 @topka]

Had a realization while speaking to my 10 year old yesterday.
He shared how they were throwing a ball at a sports lesson and how far he threw it.
It made me remember what I was given to throw when I was at school 30+ years ago… it was a grenade, 😤f-ing grenade.

[Eugene Toporov 🇺🇦 @topka]

@AbelardoIT @JetBrains_Fleet @kinsleyKAJIVA @jetbrains We are: https://t.co/ZeGPCTEjxM