The Traction Studio

For ambitious ideas that deserve clarity, character and momentum.

[The Traction Studio @traction_studio]

at what point does a 'simple website' stop being simple?

[The Traction Studio @traction_studio]

what's worse on launch day: a missing login or copy that's still in a google doc?

[The Traction Studio @traction_studio]

if a designer finishes the work in an hour and it's exactly right, why does the hour suddenly become the problem?

[The Traction Studio @traction_studio]

our take on a dashboard

[The Traction Studio @traction_studio]

my favorite design tool is closing the 19 tabs of font options

[The Traction Studio @traction_studio]

sometimes a template is the right answer. nobody needs a custom homepage just to say 'we're launching soon'

[The Traction Studio @traction_studio]

when you try a new product, how do you want to sign up?

1. google

2. email and password

3. no account until i actually need one

[The Traction Studio @traction_studio]

you open an app for the first time.

what makes you leave faster?

1. being asked to sign up before seeing anything

2. a free trial that wants your card

3. a screen that doesn't tell you where to start

[The Traction Studio @traction_studio]

the hero section gets 40 hours of polish. the signup form that decides everything gets 20 minutes

[The Traction Studio @traction_studio]

everyone's arguing if ai replaces designers. meanwhile the hardest part of the project is still picking between two blues

[The Traction Studio @traction_studio]

builders, what's the one change on your landing page that actually moved signups? headline, hero, pricing or the button?

[The Traction Studio @traction_studio]

before ai: 3 weeks to design a landing page nobody visits
after ai: 3 hours to design a landing page nobody visits

[The Traction Studio @traction_studio]

once you notice every skip button exists because someone quit right there, you can't unsee it

[The Traction Studio @traction_studio]

ai made everyone a designer this year and somehow every landing page still has the same three gradient blobs

[The Traction Studio @traction_studio]

@Ahmad_Carbon06 mostly agree but i'd keep hover states, that's the one bit of motion people notice when it's gone

[The Traction Studio @traction_studio]

@nestymee "in a new form" kind of implies they liked the old form? i'd take that as a win lol

[The Traction Studio @traction_studio]

hot take: "make it pop" was better feedback than a 400 word ai written brief. at least it was honest

[The Traction Studio @traction_studio]

half my timeline today is "designers are cooked" posts made by designers

[The Traction Studio @traction_studio]

@ozenua_ @framer curious what changed in the model that made you step back right when sales went up. was it the marketplace itself or just not wanting templates to feel like a job?

[The Traction Studio @traction_studio]

@TariusNG the worst part isn't that the brief is ai written, it's that it sounds sure about things the client never actually decided. do you still ask for a written brief or just go straight to a call now?