Tracy Rohan

Innovative Digital Strategies // ESG & Sustainability // Responsible Innovation 75K+ followers

[Tracy Rohan @tracyrohan]

About #rome... It was absolutely spectacular! In fact quite surreal. The history, beauty, and architecture with a story around every corner. The #trevi fountain was so much bigger than I thought it would be.

[Tracy Rohan @tracyrohan]

@sarfraj_ab75685 skill

[Tracy Rohan @tracyrohan]

@puja_roy30dr ai

[Tracy Rohan @tracyrohan]

@jordan_ross_8F openclaw

[Ole Lehmann @itsolelehmann]

i can't believe nobody caught this.

Anthropic's entire growth marketing team was just ONE PERSON

(for 10 months, confirmed)

a single non-technical person ran paid search, paid social, app stores, email marketing, and SEO for the $380B company behind claude

here's exactly how one human is doing the job of a full marketing team:

it starts with a CSV.

1. he exports all his existing ads from his ad platforms along with their performance metrics (click-through rates, conversions, spend, etc)

2. feeds the whole file into claude code

3. and tells it to find what's underperforming.

claude analyzes the data, flags the weak ads, and generates new copy variations on the spot

this is where he gets clever:

he then splits the work into 2 specialized sub-agents:

1. one that only writes headlines (capped at 30 characters)

2. and one that only writes descriptions (capped at 90 characters).

each agent is tuned to its specific constraint so the quality is way higher than cramming both into a single prompt

so now he's got hundreds of fresh headlines and descriptions.

but that's just the text.

he still needs the actual visual ad creative, the images and banners that go on facebook, google, etc.

so he built a figma plugin that:

1. takes all those new headlines and descriptions
2. finds the ad templates in his figma files
3. and automatically swaps the copy into each one.

up to 100 ready-to-publish ad variations generated at half a second per batch.

what used to take hours of duplicating frames and copy-pasting text by hand

so now the ads are live.

the next question is which ones are actually working.

for that he built an MCP server (basically a custom integration that lets claude talk directly to external tools) connected to the meta ads API.

so he can ask claude things like:

• "which ads had the best conversion rate this week"
• or "where am i wasting spend"

and get real answers from live campaign data without ever opening the meta ads dashboard

and the part that ties it all together and closes the loop:

he set up a memory system that logs every hypothesis and experiment result across ad iterations.

so when he goes back to step one and generates the next batch of variations...

claude automatically pulls in what worked and what didn't from all previous rounds.

the system literally gets smarter every cycle.

that kind of systematic experimentation across hundreds of ads would normally need a dedicated analytics person just to track

the numbers from the doc:

ad creation went from 2 hours to 15 minutes. 10x more creative output.

and he's now testing more variations across more channels than most full marketing teams

a $380 billion company.

and their entire growth marketing operation (not GTM) = just one person and claude code lol

truly unbelievable

[Tracy Rohan @tracyrohan]

#GSC hold off on Search updates for a few weeks until the rollover is done

[Google Search Central @googlesearchc]

Today we released the August 2025 spam update.

It may take a few weeks to complete, and we'll post on the Google Search Status Dashboard when the rollout is done:
https://t.co/VyY24LVujq

[Maguy Maccario Doyle @MONACOinUSA]

Honored to join HSH Prince Albert II at a luncheon hosted in New Orleans by Robert Thomson, CEO of News Corp & Josh Stinchcomb, Global Chief Revenue Officer of Dow Jones. Grateful for the warm hospitality, great audience & insightful discussions at the intersection of business, culture, and sports. Here’s to continued collaboration between Monaco & News Corp. #Monaco #NewsCorp #DowJones #BusinessCultureSport

[Tracy Rohan @tracyrohan]

Climate Week NYC kicks off today! Get ready to engage with leaders and organizations championing climate action taking place from September 17 - 24, 2023.

For event registration:
https://t.co/rdYvxn5vMf

#climateweeknyc #climateweek2023 #climatechange #climateaction

[nycphotog @nycphotog]

BREAKING: Mayor Adams basically conceding New York City is done because of illegal immigration and warns New Yorkers illegals will flood ALL neighborhoods.

[Tesla @Tesla]

First Cybertruck built at Giga Texas! 🤠

[Dr. Aaron Thierry @ThierryAaron]

1/ The most common question I get asked when I give talks about the #ClimateCrisis is "but what can I do as an individual?"

Here's my answer... 🧵

[Tracy Rohan @tracyrohan]

China Abandons Paris Agreement, Making U.S. Efforts Painful and Pointless via @Heritage @DFR_Economics https://t.co/r3xjlYFSg3

[Evan Kirstel #B2B #TechFluencer @EvanKirstel]

🌐🌊 The global network of subsea cables is a true marvel of modern connectivity! Stretching beneath the oceans, these cables power the internet, enabling seamless communication and data exchange worldwide. #SubseaCables #GlobalConnectivity #telecom #cloud

[Tracy Rohan @tracyrohan]

Is this the right approach? Disney heiress arrested protesting private jets in ritzy New York community https://t.co/Lux5moiIk2 #FoxNews

[Tracy Rohan @tracyrohan]

Joyeux jour de la bastille!
Happy Bastille day!
#July14
#BastilleDay

[Tracy Rohan @tracyrohan]

Happy July 4th to everyone celebrating today!
#happyjuly4th🇺🇸 #july4th #independenceday

[Tracy Rohan @tracyrohan]

Ready for some Irish comedy? For the first time in France - Irish comedian, Shane Callaghan is taking his show to the super cool Foam Bar in Nice.

(Look up eventbrite Shane Callaghan to book a free tix)

#standup #englishevents #nice #irishcomedy #foambar #shanecallaghan

[FormulaNerds 🤓🏁 @Formula_Nerds]

Sainz has picked up an injury during play, hopefully it’s nothing too serious and he’s good for the weekend
📸 Sky Sports
#F1 #MonacoGP

[FPA2 @FPA2]

📣 Within the framework of the Pelagos Initiative, the UBS Optimus Foundation and UBS Monaco are joining forces with @FPA2 to support projects within the Sanctuary with a specific focus on #climateaction.

🔗Apply before 21 May 👉🏻 https://t.co/wgGYYQCzFF